When I was an in-house SEO I hired outside SEO consultants. Now as the outside SEO consultant I often work with in-house SEOs. In the comments of my most recent post, an interesting question came up, "...why would a company who has an in-house SEO expert hire an external company?" Here are 8 exce...
The Unconvertibles There's a tactic that I've recently seen used in a few very different industries; I wanted to share this with you, as it's something definitely worth considering for your site and your business.
A typical SEO site audit takes me around 50 hours to complete. If it is a small site (<1000 pages), I am working efficiently, and the client hasn't requested a lot of extra pieces, this estimate can come in as low as 35 hours. If the site is large and has a lot of issues to document, the time investment inches closer to 70 hours. At SEOmoz, we usually asked for a project time-line of...
The preparation of an SEO Site Audit is something that every SEO, whether in-house, agency-side, or independent consultant, has done. They range from a brief assessment of an hour or two followed by a quick email to mammoth document of more than 50 pages that can take a month or more to complete. A junior SEO might charge a few hundred dollars for a quick assessment and a well known consu...
Tips tricks and tools I use to get things done effectively and efficiently and lessons you can learn that apply in your day-to-day work and people management.
When it comes to marketing your brand online there is just so much to do. We spend our days researching, creating, implementing, and then measuring the success of our efforts. There are dozens of channels to participate in, and obviously thousands of ways to go about marketing your brand, but however you slice it—online marketing comes down to introducing ne...
How does a person become successful in the world of SEO? I wish I could tell you all the secrets but if I knew them, I would be sitting on a beach in Tahiti, sipping mai tais, instead of writing this post. About a year ago I ran across a video of Richard St. John giving a quick 3 minute presentation at TED about th...
Web services that connect job seekers with paid employment have become powerful tools in the arsenals of those that know how to leverage them. Unfortunately, the services themselves and the concepts of how to apply them have often been overshadowed by fear, uncertainty and lack of knowledge about how to apply. No more. In this post, I'm going to walk you through how to use these web ser...
Search Engine Optimization covers a huge range of tactics - all of which can bring direct benefit to a website. In this post, I've shared examples of different tactics used at different website, and the effects that have been seen. If you're considering an SEO campaign for your site, or are trying to persuade someone else to invest in internet marketing, I hope this post will help demonstrate the potential of internet marketing.
Tomorrow, at 8.30am PST (11.30am EST / 4.30pm GMT), I am going to be joined on the next Distilled conference call by Richard Baxter as we discuss "how to get the most from your SEO".
Last week, while in London, I received an email from Paul Graham, whom I've long admired, possibly even idolized a bit. He asked if I was available to come speak at a YCombinator SEO event in Mountain View. Tonight, I presented at that evented and thought I'd share my experiences, recommendations and yes, my presentation. Not everything that...
To make a valuable impact, SEO has to be understood by more than just an organisation's search marketers. This post suggests how to explain the concepts, and get buy-in, from different people within an organisation.
It's that time of year again; the one where we look back on everything we ate during the last two weeks and promise not to do it again in the new year. It's also the time that many of us set new and ambitious goals for our businesses and clients. Unfortunately, while goals are important and ambition can be admirable, we often make the same mistake with our professional resolutions that we do with ...
One thing I like to think I've learned over the years is the subtle art of persuasion. Here are some tips on how to ask Yes/Yes questions (and almost always get a "Yes").
