Mystery Guest and I are in San Francisco for a couple days - we flew into San Jose actually and had lunch just off Sand Hill Road (I figured I'd show her where the VC "magic" happens) :) We've already got every meal and several coffee meetups booked, which happens when your last trip to the city is ...
As someone who gets to spend a lot of time comparing notes with owners of search marketing firms, as well as referring a lot of people seeking SEO services, I have a somewhat strong grasp on the pricing & cost structures of the SEO business. That said, it's a very big world out there in search, and while my knowledge comes from a few dozen companies and a couple hundred referrals, ther...
(Prelude from Rand: The following comes from the lovely, talented Mystery Guest, who felt that we in the SEO industry needed, nay had earned a bit of her outsider's perspective. Thanks, kiddo - you rock.)A lot of people are under the erroneous impression that I am not only part of the SEO industry, but that I have an extensive understanding of SEO, in general.This is woefully ...
Mark Scott wrote me this morning to ask about recommendations for an SEO "routine" - putting together the process for all the tasks required to successfully implement search friendliness, targeting, marketing and all the other elements of SEO. I'm happy to oblige :) At SEOmoz, we've got a fairly standard process for sites we build and market (internally) that goes something li...
Rand sat down on Monday with Beyond Ink's man around The Sound, Dana Melick, to discuss several issues surrounding branding, client relations and SEO business models. Dana's a good friend of The Moz so these two chatted for quite a while. I've edited it down to a manageable six minute clip for your viewing pleasure. ...
What would happen to your business if you were not able to tend to it tomorrow? Is there important information, key to the success of your business, that you have not communicated to the people who would inherit it or keep it running until you are able to return? If there is important information of this type then you need a contingency plan. Without a plan some of your most impo...