How do commercial and informational queries differ? Does one type of SERP show more or fewer results that are mobile-friendly or using HTTPS? Find those answers in this examination of more than 345,000 search results.
Robots.txt, meta robots, and the nofollow tag are all ways to tell search engines how to crawl and index your site. In today's Whiteboard Friday, Rand covers four common use cases of these tools, offering guidance on when you should use one over another.
Size isn't all that matters when it comes to measuring links, how proportional the whole link graph is to Google's is essential. So, how good is your data?
The amount of data Google has about our habits on the web is absolutely astounding. In today's Whiteboard Friday, Rand explores the implications of a recent patent, offering views into how they might be using that data.
June 16, 2015 marked one of the hottest days on MozCast. Was this a change in Google's HTTPS algorithm, or the aftershock of waking the Wikipedia giant?
For years, we've heard the drumbeat that marketers should stop focusing on links. While it's certainly true that marketers should avoid manipulative link building, the popular narrative would have us believe that external links aren't important in Google's ranking algorithms, and that link building can be safely ignored. Is there any truth to this? Does data support the notion that you can successfully rank in Google search results without links?
This deep-dive look at the Apple App Store and Google Play highlights some interesting nuggets any app developer would find useful, in particular the information surrounding rankings.
Your server log files, though they may seem bland, contain a wealth of information that you can use in your SEO work. In today's post, Samuel Scott shows you how to find it and take full advantage.
Has Google crossed the line from playing favorites to being downright deceitful? The way the search giant is handling some images in the Knowledge Graph certainly makes it a fair question.
We increasingly use apps, wearables, smart assistants, smart watches and smart TVs for searches, and none of these are returning the 10 blue links of days gone by. These technologies and trends are intersecting and converging, giving rise to a new paradigm of search: Data-Driven Search.
After the dreaded Mobilegeddon update from Google, what terrors have befallen the SERPs? Dr. Pete will regularly update this post with the latest from the Mobile Mozcast.
As Google changes the SERPs, building a loyal audience is more important than ever. Learn effective tactics to create relationships and trust before you focus on SEO.
First, there were 10 results, then sometimes 7, and now as few as 4. In the past year, Google has changed the page-1 landscape entirely, and we barely noticed.
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.
