The long Penguin 4.0 rollout is nearing completion. If you were unfortunate enough not to recover, here are five possible reasons why, from full-blown conspiracies to difficult truths.
Penguin 4.0 has finally rolled out as a core part of Google's algorithm. In this Whiteboard Friday, Rand explains Penguin's past, present, and future, offers his analysis of the rollout so far, and gives advice for going forward (hint: never link spam).
RankBrain is unlike any of the classic Google algorithms we've dealt with in the past. In today's Whiteboard Friday, Rand tackles the question of what RankBrain actually is and whether SEOs should (or even can) optimize for it.
After almost two years of waiting, Google has announced Penguin 4.0, now in real-time. How big was the impact, and what's going on with September?
Featured snippets are here to stay, and they're proving to be an important goal in the never-ending quest for rankings. In this Whiteboard Friday, Rand explains the 3 types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs.
Not sure if you should implement the newest feature that shows up in the SERPs? Confused about how to sell things internally to your boss? From my years of experience in digital marketing, this is the grid I use to think through the opportunity cost or advantage of implementing something new.
Google Keyword Planner recently saw a disappointing change: Keyword volumes are being lumped into large ranges that don't offer near the detail we had before. This post explores what that means for your SEO work.
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?
Google's card-based design tests go well beyond aesthetics and represents an evolution in their approach to search. I use many examples to tell the story of what cards mean for search.
As Google rolls out change after change to local search, how can you be sure your strategy is heading in the right direction? Join the discussion online.
Learn how Moz Keyword Explorer uses clickstream data to unravel recent changes to Google Keyword Planner volume data, giving you accurate, steady, and resilient keyword data.
From parsing and indexing optimization, to semantics and structured data, to the opportunities of personalized search, Gianluca uses evidence from Google's actions, statements, and patents to help you craft a future-proof user-first game plan.
Last week, Google blew our minds when they said 3xx redirects no longer lose PageRank. Cyrus is here to give you the low-down on what this means for SEO.
Featured Snippets have increased 5X since their launch two years ago, and are here to stay. Find out why they represent a real organic search opportunity and how to put them to work for your sites.
