Snippets and meta descriptions have new character limits, and it's a big change for Google (and us SEOs). Learn about what's new and what it means for SEO in this edition of Whiteboard Friday.
Over a 4-day period at the end of October, we saw a 10% drop in Featured Snippets. This co-occurred with an explosion (+30%) in Knowledge Panels. What happened, and how are these connected?
Last month, Google stepped up their game when it comes to holding sites to security standards. If you're not sure whether your site's security levels make the cut or need tips on how to get started, this primer will help.
Buried inside most SERPs (especially those with more general queries) is a host of insight into Google's assumptions about searcher intent. Rand explains how you can find it.
Googlebot can't crawl or index sites using HTTP/2 alone. Based on the results of this experiment, you may want to continue optimizing for HTTP/1.1 as well.
It's been revealed that version 41 of the Google Chrome browser is the technology behind Google's crawler. What does this mean for developers, and how can you use this in your own SEO toolkit?
Google's statements about GMB spam aren't entirely accurate. Joy Hawkins busts a few myths about whether or not competitors can edit your listing without your approval.
One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?
You should do a mobile/desktop parity audit if content is added, removed, hidden, or changed between devices without sending the user to a new URL. When two or more versions of a website are available on the same URL a parity audit will crawl each version, compare the differences, and look for errors.
We have proof via experimentation that Google doesn't index all JavaScript-rich content, but what about its competitors? Can other search engines compete?
What makes a page high or low quality? How can you easily filter pages on your site to determine which pages are of high importance, which need work, and which are just plain bad? Check out the answers in this edition of Whiteboard Friday.
There's a new ranking factor in town, and it's one that will affect almost every aspect of your site optimization. Check out why searcher task accomplishment is such a big deal in today's Whiteboard Friday.
Learn why net neutrality impacts far more than what you have been led to believe. Join us in our Day of Action.
Which sites own the largest traffic share in the US? What industries benefit the most from YouTube, and where should you focus your own efforts? Find out answers to these questions and more in new research from Alexandra Tachalova.
