Related Questions Grow +500% in 5 Months
Technical SEO | Search EnginesIn the past 5 months since their roll-out, Google's Related Questions ("People Also Ask") have grown over 500%. This post details their growth and evolution.
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By: Alan Coleman
In-SERP Conversions: Dawn of the 100% Conversion Rate?
Search Engines | Marketing IndustryBy now, we're all pretty used to Knowledge Graph results in the SERPs. But what could it mean when Google offers the ability to make a purchase, a call, book an appointment, or otherwise convert customers within those results? In this video blog, Alan Coleman speculates about a potential 100% conversion rate in the SERPs and raises the question of Google's role in an increasingly app-centric world.
MozCast's Year in Review (Infographic)
Search EnginesWhat were Google's most volatile days of 2014–2015, and what algorithm updates did you miss? Two years of data from the MozCast project, visualized.
RankBrain Unleashed
Technical SEO | Advanced SEO | Search EnginesRankBrain. We know it happened, but beyond that, the details of this Google algorithm update are largely a mystery. What is RankBrain, what does it do, and is it even possible to optimize for it? Join Gianluca Fiorelli as he outlines what we do know and ponders the possibilities of what we don't.
By: Miriam Ellis
Where Did Google+ Local Go? The Google Places API Change Made Simple
Local SEO | Search Engines | ConsultingWhere did Google+ Local pages go? Check out the recent changes to the Google Places API and find out what it means for you, Local SEOs, and your clients.
By: Anna Korolekh
Case Study: How We Removed a Massive Manual Google Penalty in 5 Steps
Link Building | Advanced SEO | Search EnginesWhen it comes to getting a manual penalty revoked, the process is as much art as it is science. Anna Korolekh of PSD2HTML shares their journey in removing a massive penalty, dealing with the Google Webspam Team, identifying what worked and what didn't, and offers some key takeaways from the process.
By: Bridget Randolph
How to Get Your App Content Indexed by Google
Search Engines | MobileWhile the idea of app indexation isn’t new, it's an area of rapid innovation—and the process for getting your apps indexed by Google has recently been simplified. Bridget Randolph provides a brief overview of that process and gives us an update to the app indexation info already available.
By: Mark Traphagen
Will Google Bring Back Google Authorship?
Content | Search EnginesRecently, Google spokesperson Gary Illyes said that site owners should keep rel=author on their content pages, as it's always possible Google could start using it again. Does that mean that Google might bring back its Authorship program in search? Mark Traphagen provides in-depth analysis and a little educated speculation.
By: Marie Haynes
Have We Been Wrong About Panda All Along?
Content | Search EnginesEveryone knows that thin and duplicate content are huge Panda factors. But are they really? In this article, Marie Haynes explores the possibility that Panda is about so much more than thin and duplicate content, and that salvation lies in overhauling your site to be truly excellent.
Google Glossary: Revenge of Mega-SERP
Basic SEO | Search EnginesThe Google Glossary is an ongoing attempt to catalog the rich Google feature set and the world beyond 10 blue links.
By: Dan-Petrovic
User Behaviour Data as a Ranking Signal
Advanced SEO | Search Engines | User Experience (UX)Do search engines collect and utilise user behaviour data for ranking purposes? We've got a deep-dive into the data and theories behind user behaviour, search visibility, and more.
By: Jennifer Slegg
Google's Local Snack Pack Shake-Up: What You Need to Know
Local SEO | Search EnginesGoogle recently shook up the local results in its SERPs, killing the local 7-packs in favor of a 3-pack that resembles the mobile experience. This post tells you everything you need to know about the change and what it means for your local marketing.
By: Cyrus Shepard
The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive
Advanced SEO | Search EnginesIt's here! We're excited to announce the results of Moz's biennial Search Engine Ranking Correlation Study and Expert Survey, aka Ranking Factors. Moz's Ranking Factors study helps identify which attributes of pages and sites have the strongest association with ranking highly in Google. The study consists of t...
By: Cyrus Shepard
Announcing the 2015 Search Engine Ranking Factors Study
Advanced SEO | Search EnginesToday we're excited to announce the results of Moz's famous Ranking Factors study. The study helps to identify which attributes of webpages and sites have the strongest association with higher rankings in Google. Ready to dive in?