This was brought to my attention a few weeks ago, but I've only now been able to look into it. This site that rates schools across the nation is a useful resource for parents--it even won an award for "Best Family & Parenting Site." Looking at the "Glendale Schools" page, at the footer I see a link that says "Glendale Real Estate." ...
At Stone Temple Consulting, we've spent some time playing with the Google Ajax Search API and the Google Ajax Feed API. These are great tools for embedding dynamic content in your web site. This post is going to talk about how to use these two APIs to do just that.
Tonight I'm in Portland for tomorrow's SEMpdx Searchfest conference, where I'll be giving a keynote address at 9am on The Algorithmic Evolution of Search Engines and the Impact on Search Marketing Campaigns. Like most keynotes, it's designed to be more of a broad overview, focusing on understanding the hows and whys of m...
At last week's SMX West conference, Yahoo! released their Open Search Platform, sharing a glimpse at how vertical and site/subject specific content might make it's way into the Yahoo! SERPs. It's a bit of a tough concept to explain, but it makes much more sense once you see it visually. For example, here's what Yahoo!'s sea...
If you search enough at Google, you're bound to end up with some strange results, but as search marketers, we're often able to take a closer look and understand why something is ranking or appearing where it is. However... even I was stumped, surprised or just tickled to see some of the results below: ...
The vast majority of search marketers operating in the organic space at least lay claim to "following the latest algorithms" at the search engines, and in 90% of the client pitches I've ever heard (or made, for that matter), the subject comes up at least once. However, I think this is still a topic about which there's not a lot of true understanding and for those new to the field, it'...
Google has got lots and lots of uses, one of them is to define words, it can be done either by putting "what is keyword", only 1 definition would appear, or by putting "define: keyword". Google defines this function...
I had a fascinating breakfast discussion with Jonathan Hochman from Hochman Consultants on Friday about Google's market dominance and the potential roads that might eventually lead to their fall. Naturally, we looked for comparison companies to help inform our thinking. While firms like AT&T and Exxon met their demise from anti-trust laws, Google is l...
Like everyone else in the search industry, I have my $0.02 I'm just dying to give on the MS/Yahoo! deal. First off, I think we need to decide officially whether the new moniker will be Micrahoo! or Yahrosoft. Next, we should probably take a quick walk through the timeline of events so everyone's on the same page. Here's a quick look back: ...
One of the most interesting stories to catch my eyes in the last few months was this exposé from Chris Bennet at 97th Floor - Google, Your Honeymoon with Rip Off Report Has to Stop. Looking through Chris' detailed research into the practices of the website and perusing so...
I don't know if you're aware of this, but I get special perks for working for SEOmoz. For example, I get to park my sweet '91 Passat station wagon in one of the building's parking spaces while the rest of my coworkers have to park in the lot across the street. Also, I flash the company card at lunch when it's time to pay for that hefty $45 tab. Yeah, it's pretty sweet to get special treatment for...
SEOmoz's Q+A section has been a goldmine of eye-opening experiences for the entire staff, and never more so than when we see something so bizarre, so surprising, that it defies explanation. Tonight, we not only got to see one of these fascinating search riddles, we're actually able to share (a rare event as most domains with specific search problems ask to re...
I don't generally like to pick on Google, or anyone else in particular for that matter, but since the search giant is hitting on all cylinders, I think they can probably take a little nudge or two. I'm going to keep this short, sweet and to the point (and also very self-centric, because it's tough to effectively analyze everything that might have happened on someone else's site): ...
Many search marketers know about the ‘random surfer’ behind Google's PageRank (the real one, not the green bar also known as Google Toolbar PageRank). In Google’s own words, it’s described like this: PageRank can be thought of as a model of user behavior. We assume there is a "random ...