By: Laura Lippay
Google Told You So.
Search EnginesHow did an entire SEO industry not see Google Panda coming? Google told you so...
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By: Kate Morris
One Year Later: Changes in SEO
Search EnginesIt's been a year, one calendar year since I joined Distilled. My first task was to write the post for SEOmoz as the rest of the office was going to be out on holiday. (Hi guys, bye guys ...) So I geared up to write my first blog post on SEOmoz, as my others were always YOUmoz posts. ...
By: Nadia King
UGC Gets an A+ on Google Test with Panda Update
Search EnginesTwo weeks ago, Google rolled out changes to its algorithm in an attempt to decrease visibility and rankings of low quality sites on 11.8% of search queries,...
By: Rand Fishkin
Traffic Source Diversity is Essential for Successful SEO
Search EnginesI recently created some custom filters in Google Analytics to illustrate SEOmoz's traffic over the past 12 months: SEOmoz's Traffic Sources Distribution...
By: Rand Fishkin
Google's Farmer/Panda Update: Analysis of Winners vs. Losers
Search EnginesBy now, everyone in the SEO world is aware of the algorithmic update Google launched last Wednesday, February 23rd. Several posts on the topic are worth reading, including Danny Sullivan's take, Aaron Wall's assesment...
How Many Links Is Too Many?
Search EnginesThere's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this:[image 1]Digging deeper into the "Too Many On-Page Links" warning, you'll see the message:You should avoid having too many (roughly defined a...
By: Danny Dover
Google's Unspoken Failures Are Limiting Your Potential
Search EnginesAs people in relationships spend time with each other they start to leverage each others natural strengths to efficiently store information about the world around them. "Honey, what is the name of my Aunt's employer?" "Babe, what do you call that thing that heats bread?" They rely on each other to store information that is mutually beneficial. Some believe this p...
By: Martin Holland
Find the Question to your Yahoo Answers!
Search EnginesHave you considered using Yahoo Answers to try and drive some traffic to your website / blog? Yahoo Answers has become a very popular network for knowledge thirsty question askers and knowledge soaked answer-meisters, and they are all potential visitors for your site. This article aims to provide a detailed look at some tips / tricks for becoming the glowing Yahoo Answers guru you've always wan...
By: Rand Fishkin
Google Instant: Fewer Changes to SEO than the Average Algo Update
Search EnginesUgh... Part of me just wants to link to this old blog post and leave it at that. But, since there's actually a bit of data to share helping to show that (at least so far) Google Instant changes less than your average algorithmic rankings update, let's share. 880,0...
By: Cindy Krum
What is Mobile Search Engine Transcoding?
Search EnginesOk, in the mobile world, it is important to understand that Google sometimes lies; (Uhhh! Say it ain’t so!) Actually, all of the major search engines do it with mobile results - It is called 'transcoding.' The search engines will show the full search engine listing for the mobile-unfriendly page (like normal), but when you click on it, they will automatically take you to a temporary url that represents a ‘transcoded’ version of the page you requested, (rather than delivering you to the actual page listed in the search results). This temporary transcoded page actually lives on a subdomain hosted by the search engine, and shows a scraped version of the page you requested.
By: Rand Fishkin
Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated
Search EnginesLast week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. The reception was overwhelming - I've never been part of a professional event where thunderous applause broke out not once but multiple times during Ben's remarks. ...
Dear Google: Big Brands Aren't Enough
Search EnginesGoogle's recent brand update means that a large brand can completely dominate the top 10 with a single website. Is that what searchers really want?
By: Rand Fishkin
6 Ways to Replace Yahoo's Link & Linkdomain Search Commands
Search EnginesToday, Yahoo! formally announced that it's fully transitioning its search engine backend to Microsoft's Bing. While this is good news on many fronts for marketers (simplification of advertising platforms, a bigger competitor for Google, etc), it's a big loss to webmasters wh...
By: Cindy Krum
The Muddled World of Mobile Carrier Search Results
Search EnginesWhen I am thinking about mobile SEO, I pay specific attention to the order of the results and the inclusion of Universal Results. In their nature, Universal results are infinitely more clickable, as we know from traditional SEO, but in the mobile world, Universal Results are the fun results – because they are often have more potential for interaction with the phone than they would on a traditional computer.