I roundly mocked voice search for such a long time, but I think I might have been wrong. I thought that looking stupid and being unable to easily correct your search would make it useless, and that even if it became useful, it wouldn't affect us as marketers. I now think both parts might be wrong. Here's why.
Sometimes, we have to look at things from far away to really understand them. In today's post, we look at the web and the universe at large, and realize that these two mysteries may have more in common than we think.
Penguin 2.0 (4) rolled out Wednesday, and initial reports suggest that the impact was less than many had feared. I explore MozCast data, including industry categories, and the Big 20 sites (by SERP share). I also discuss the unconfirmed May 9 Google update.
The evolving AdWords landscape impacts more than just PPC - on-page ads effect ranking position, CTR, and ultimately SEO success. We looked at 10,000 queries to find out where ads appear, how many of them there are, and how often they show up.
We measured 10,000 Google SERPs to find out where #1 really ends up. It turns out that the top position actually covers a lot of land, and can be impacted not only by ads but many new search features. Post includes a full visualization of the data plus screenshots of the worst-case scenarios.
Everything you ever wanted to know about Google's 7-result SERPs, plus 10-12 things you probably didn't want to know. I try to answer the big questions, like are 7-result SERPs connected to expanded site-links (hint: yes).
Aiming to answer one of the most frequently asked questions in the Moz Q&A forum, this post dives deep into the question of, "Why is this site outranking me for X and Y keyword, even though....?" Sit back, relax, and take in the knowledge!
Every country differs in the way its citizens use the Internet to gather information, interact with online communities, and experience entertainment. In today's post, Gianluca Fiorelli uses data to paint a picture of what search and Internet usage in Italy has looked like over the last few years, and what the future has in store.
I'm a big fan of using simple tools well, and one of those tools is the site: operator. Here are 25 site-operator combos for your SEO detective work, along with a real-world case study, and an original experiment on the accuracy of site:.
Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old. While anchor text based links may still have some effect, there is little arguing the fact that the factor’s importance is dwindling. In its place are things like social signals, link age, and, most importantly, a growing reliance on relevancy and how that is deciphered.
We can only predict the future by studying the past. Through the story of Apollo and Cassandra, Gianluca Fiorelli predicts what the landscape of Google will look like in 2013.
Between December 13th and 14th, we measured the largest Google SERP flux on record since MozCast began recording in April. This is the story of what happened and an exploration in just how complicated the algorithm has become.
"Panda" has become kind of a dirty word among SEOs. Tweet about a trip to the zoo or a cuddly stuffed animal and you're bound to get a tweet back saying, "Ugh, don't say panda, I'm still traumatized." My response to this reaction is twofold: I still love pandas. And I love Google Panda, too.
How does chasing the algorithm fit into search marketing in 2013, including the emerging trends of content marketing and #RCS? I explain why I've become a bit obsessed with the algorithm, why I firmly believe in content marketing, and how they fit together.
