10-Minute Missing Page Audit
Search EnginesInspired my time on member Q&A, a step-by-step process to diagnose a missing page in 10 minutes. Can be applied to many indexation and ranking issues.
Search Engines - Page 15
By: Casey Henry
Using Twitter For Increased Indexation
Search EnginesEarlier this year, jtkaczuk wrote a YouMoz post about “Using Twitter as a Sitemap”. After reading it I began to think about the power of Twitter, ReTweets, and if more RTs can help indexation. MORE……. ...
By: rolfbroer
New Insights into Googlebot
Search EnginesGoogle has found an intelligent way to arrange the results for a search query. But an interesting question is where we can find that intelligence. A lot of people conducted research into the indexing process and even more tested ranking factors on their weight, but we wondered how smart Googlebot itself is. To make a start we took some statements and com...
What is PageRank Good for Anyway? (Statistics Galore)
Search EnginesThis is my first YOUmoz post, and I would greatly appreciate your feedback. I will be actively responding to comments, and I know that we will get a great discussion going. Please comment with any critique, questions, or random thoughts that you may have. If you would rather skip the statistics, feel free to jump ahead to the discussion section.
Matt Cutts Movie Marathon
Search EnginesIn 2010, Matt Cutts has released over 70 Webmaster Help videos, I watched them all, so you don't have to (although you probably should).
By: Rand Fishkin
The Death and Rebirth of Editorial Citation on the Web
Search EnginesI've been having a similar conversation with a number of folks from the world of search that's interesting enough as to deserve some transparency and discussion. It centers around the idea of the web's link graph and how it operates to power the rankings of relevant results in the major search engines. If we follow this brief timeline, you'll see what I'm getting at:1993 - 2...
By: Rand Fishkin
All Links are Not Created Equal: 10 Illustrations on Search Engines' Valuation of Links
Search EnginesIn 1997, Google's founders created an algorithmic method to determine importance and popularity based on several key principles: Links on the web can be interpreted as votes that are cast by the source for the target All votes are, initially, considered equal Over the course of executin...
By: Rand Fishkin
The Science of Ranking Correlations: How Does PageRank Perform?
Search EnginesI've been an SEO for a long while - nearly 8 years. In all that time, I still haven't been able to wean myself off the intoxicating drug dealt out by the Google toolbar - that "little green fairy dust" called PageRank. Intellectually, I know its flawed in lots of ways, but so many people in our field (and in the broader webmaster/marketing community) still talk about...
By: Rand Fishkin
An Illustrated Guide to Matt Cutts' Comments on Crawling & Indexation
Search EnginesLate last week, Eric Enge of Stone Temple (and a co-author of mine on The Art of SEO) published a fascinating interview with Google's head of Webspam, Matt Cutts. I think the whole of the S...
Is Google Getting Too Personal?
Search EnginesThere's been a lot of talk in SEO about how personalized search affects the future of rankings, but it seems to boil down to one simple fear: does my client see the same rankings that I do? I decided to put this to the test...
By: Rand Fishkin
Personalization of Google Results Creates a Huge Advertising Opportunity
Search EnginesLike 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it's hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web. However, I was a bit surprised that we didn't see anything like ...
By: Sam Niccolls
Getting Started Publishing on Google News
Search EnginesHow do you get articles indexed and ranking in Google News? This blog post, which builds off the information provided in the Google News publisher help center and in Maile Ohye's awesome video on Google News, provides publishers with a basic primer of factors to consider before submitting articles to Google News.
By: Nathan Libbey
Using Yahoo! Answers to Generate Leads - Does it Work?
Search EnginesInspired by a great post by Vaidhyanathan, I began answering questions on Yahoo! Answers near the beginning of this year. Since then I have answered over 50 questions, nearly always related to metal roofing. Nearly 12 months later I sat down and did a study to find out:...
By: Tom Critchlow
How To Monitor & Track Google's Real-time Search
Search EnginesThis past week saw the launch of Google's real-time search and quite frankly everyone flipped out. And justifiably so, it's not often that our SERPs get torn up so much in a new way like this. Questions I'd love to see the answer to are things like: What triggers rea...