Spring is here, so why not put some spring cleaning actions through on your website? With that said, let's get straight to the action items. Below is a list of many things you can look for on your site to adjust, add, or remove.
A step-by-step approach to how Rap Genius can win the 'lyrics' SEO game and get ahead in a saturated market run by old dinosaurs.
With a total of 21 websites in 15 languages, launching a new global web structure without losing a significant portion of traffic was always going to be a difficult task. Especially as more than 50% of total visits are from search engines. This blog post will show you two examples of how to launch a new website:
Over the years, SEOs have employed many techniques to control how their site appears in search results. These included: writing compelling Title Tags, descriptive Meta Descriptions, use of NOODP and NOYDIR meta tags, and keyword rich URLs. But times are changing.
After seeing some tweets and analyzing the SEOmoz website, I decided to write some tips and tricks that can decrease pages load time as much as possible. Any search engine wants to provide users a great user experience, just like Google, and a fast site improves overall site quality and increases user satisfaction. Everybody deserves a fast web experience. Some of the following tips are implemented well by SEOmoz, but I will explain them anyway because of their general usefulness.
A followup to last Friday's Whiteboard Friday, we clarify some of the points made with illustrations, mockups, and examples that show good vs risky examples of internal linking. The goal is to remain competitive, but to link in smart ways with varied anchor text. These strategies should keep you competitive while also looking towards the future and not worrying about over-optimizing your internal links, including links from your microsites or ccTLDs.
Before you can remove duplicate content, you have to understand which URL is actually canonical. I provide five cases to show how the problem is more complicated than you might think.
We've been seeing some strange new issues with title tags displaying in the SERPs lately. After a bit of sleuthing, here's what we found out:
My first business name was found on Go Daddy, using a hunt-&-peck method, one painful domain at a time. I had a $7.99 promo code (wasn’t paying a penny more!) If a name wasn’t available, I moved on to the next. Let’s step into the modern era.
Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization which is one of the most popular blog posts on SEOmoz. It is still referenced as much today as it was back in 2009. The core principles haven't changed that much, b...
I will share some insights of an user generated moving reviews website MyMovingReviews.com and how we got positively impacted by the Panda update. The website features many US and Canadian moving companies and provides the opportunity for people to rank them and write moving reviews. Additionally to that, there is a blog/article section with moving tips and info.
A couple of months ago, I came across Danny Dover's excellent Web Developer's Cheatsheet for SEO. It was great for web developers whether or not they had experience with SEO because there is inevitably something that you end up Googling if you don't use it on a daily basis.
I own and run ShirtsThatGo, which is a small ecommerce site running on the Volusion platform. I started the company about three years ago and have been learning everything myself. I have taken a particular interest in the marketing piece, especially search engine optimization. I have made all the usual mistakes and I am sure I have many more lessons to come.
Shortly before Tom Critchlow's excellent post on using Javascript bookmarklets to help make us more efficient in our jobs as SEOs I had begun work on a bookmarklet that lets me review a variety of on- and ...
