Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found...
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is "How can I easily incorporate these techniques into my content for higher rankings?" The truth is, you can create optimized pages that rank well without understanding complex algorithms.
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.
With Panda, the devil isn't in the details, it's in the aggregate. Panda is a completely curable disease if we stop missing the forest for the trees.
The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time. This is a call to educate with a look at those concepts that make us do a serious facepalm.
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.
No one expects the Panda! Many of us were surprised when Google rolled out Panda 4.0 after telling us that it was essentially "baked into" the algorithm last year. After seeing many sites take breathtaking hits, what can we learn from their losses? What is the path to recovery?
Many SEOs limit their understanding of entity search to vague concepts of structured data, Schema.org and Freebase. They fall into the trap of thinking that the only way to participate in the entity SEO revolution is to markup your HTML with complex schema.org microdata. Let's explore why this isn't true.
Trying to do SEO for a website without full access to its CMS is like trying to win a sword fight with one hand tied behind your back. You can still use your weapon, but there is always going to be a limit to what you can do.
Your checkout page is one of the most important places to optimize for conversion. By spending time in five particular areas, you can make sure to minimize the number of abandoned shopping carts you see.
As SEOs, we spend most of our time trying to figure out Google's algorithms so we can rank well. Google, on the other hand, is trying to tweak its algorithms so searchers find the best sites. Rather than trying to optimize for the enigma that is Google, why don't we just make our sites the best results, so Google will have to rank us well?
As the "O" in SEO has broadened in scope, the most effective elements of on-page optimization have changed. While there is arguably no "perfectly optimized page," this update to a 2009 post provides a comprehensive guide to steer you in the right direction.
Google has long stated website performance will impact search ranking, but what exactly does this mean? In this article, Zoompf researches over 40 different speed metrics to determine the most impactful performance changes you can make to your website to improve search ranking.