If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
In this article, we’re going to learn how to create the rel canonical URL tag using Google Tag Manager, and how to insert it in every page of our website so that the correct canonical is automatically generated in each URL.
From parsing and indexing optimization, to semantics and structured data, to the opportunities of personalized search, Gianluca uses evidence from Google's actions, statements, and patents to help you craft a future-proof user-first game plan.
It's Moz Pro on-the-go! We've added a new on-page optimization feature to MozBar, our SEO toolbar for Chrome, to make an integral aspect of your daily work that much easier.
Are you leaving your most valuable assets unloved and at the mercy of underperformance? Simon Penson walks you through a process to assess and score your static content, identify areas of improvement, and create the kind of content that may earn you a slice of the Knowledge Graph pie.
Do website engagement rates like bounce rate, time on site, conversion rates, and dwell time impact organic rankings? Larry Kim examines the data and gives you some promising ways to boost website engagement rates.
Have you been following along as we explore SEO + A11y? In this final post of three, Laura Lippay shares resources and advice on SEO and Accessibility overlaps when optimizing images, video, and non-text elements.
With the right process and a dose of patience, SEO success is always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In this Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
Do you know the overlaps between SEO and accessibility? If you’re optimizing for search engines, you’re also affecting how people using assistive technologies experience your site. Let's examine the effects and best practices for keyword usage, text formatting, and links.
Google is testing a wider left-column, and with it, wider display titles. We dig into the data to see how long your titles should be. TL;DR? Stick to under 60 characters.
How well can ALL visitors navigate your site? In this first post of three, we'll try out simple screen readers & look at structural overlaps in SEO + accessibility like titles, headings, semantic markup, page structure & sitemaps.
On-page SEO is no longer a simple matter of checking things off a list. There's more complexity to this process in 2016 than ever before, and the idea of "optimization" both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you'll need for on-page SEO success going forward.
Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes.
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.
