Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today's Whiteboard Friday, Rand spells out a step-by-step process you can adopt to help increase search traffic to your blog over time.
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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat about blog post SEO, specifically how to nail the on-page optimization process, the thought process, the strategy process, the content creation and optimization for a blog post. So if you are writing a blog, there are a bunch of things that you need to do to be great at SEO, and there are some steps that I think you can follow.
This is not one of those things where I'm going to say, "Oh, you absolutely have to follow this from end to end for every post that you write, and it's a big, formal, complex process." A lot of this can be done in your head before you start writing the post, before you start creating it. That's totally okay. This does not have to add a ton of layers of involvement. But if you use this process as you're creating each post, which I do many, many times for Whiteboard Friday, this blog post that you're reading and watching right now, and for all the posts that I write, it can be hugely helpful and eventually transformative in your ability to get search traffic to your blog.
Step 1: Determine the post's goals
So let's start. First off, as you should always do, you should determine what the goal of the post is. You should have that in your head or written down before you start creating the post. So that could be:
- Attract a new audience in this particular sphere.
- Convince and win over people to my perspective on a particular topic.
- I'm really trying to promote a product or service with this post.
- Share some important news about my organization or my company.
- Share something that's happening in my sphere.
- Contributing to a conversation that already exists out in the blogosphere or the social media world or the news world in your space.
- Answer a question or earn influencer amplification.
One thing before we skip to step two is once you know what you're trying to do here, determine the metric or metrics that matter the most to that goal. So for example, a metric could be visits, just raw traffic. It could be engagement on the post. It could be comments. It could be links.
It could be social shares, because you're trying to reach a new audience that's on LinkedIn. You haven't done very well on LinkedIn in the past, but you think this post is perfectly targeted to that.
Or you're only really trying to get one or two people's attention, particular influencers, in which case your metric might be: Did they come and read it? Did they share it? If the answer to that is yes, you've accomplished the post's goals. But you need that metric recorded.
Step 2: Determine the audience you need to reach
Related, determine the audience you're trying to reach with the post. So that could be potential new readers. It could be existing loyal fans. "Yay," he's waving a flag. It could be influencers, folks who have the ability to broadcast your message, and maybe you're not even trying to attract them to broadcast this particular message, you just want their attention so in the future you can reach them.
Or it might be very specific audience targets, in this case my backpacker readers. Moz does that all the time. For example, I might do a Whiteboard Friday that is specifically for e-commerce websites or specifically for B2B folks. I'm focusing on a particular audience target with that content.
Step 3: Do your keyword research
Now we're going to do our keyword research, because we know what we're trying to accomplish and who we're trying to reach. So we're going to try and find three to five keyword phrases to target. Why three to five? Because generally, that's what you can reasonably expect to be able to reach with a single blog post. I'll talk a little bit more about on-page optimization in a sec.
I'm looking for, as we've talked about in our keyword research-focused Whiteboard Friday just a few weeks ago, which you should check out if you haven't already, we want relatively high volume, low difficulty, high click-through rate opportunity. Meaning, there is a good number of people who search for it, it's not that hard to potentially rank for, and there are not too many other features in the search result that are going to take away from my potential ability to rank with web content.
If there are, by the way, lots of people who have images or lots of people who have videos in this search result or lots of news content, then you want to think about, "How do I get my post to include those?" I might think about, "Hey, maybe this post should be very visually centric, or maybe this post should be a video." "Or maybe this post should try and get into Google News." "Can I get my blog into Google News?" If I can't, maybe I want to find someone whose platform I can publish on to get into Google News.
All the keywords that you target should have the same searcher intent. What do I mean by searcher intent? I mean that the people who search for those three to five terms and phrases are all trying to accomplish the same goal or very, very similar goals.
So an example might be, if someone is searching for "luxury kids clothes," that is likely very, very similar to someone searching for "designer children's fashion," or "haute couture kids brands." They all have the same intent. They are thinking about purchasing, or investigating at least what brands in the fashion space offer children's clothing, and they're all in the luxury, high-end, haute couture, high-priced space. Perfect. These are all matching that searcher intent.
Step 4: Conduct competitive research
I want to conduct my competitive research. This is where I'm going to go ask questions like:
- "Who else is ranking for this keyword?" I can just go to Google, take a look at that, or I could look at the SERPs analysis through something like Keyword Explorer.
- "Who has produced heavily shared content in this space?" So not necessary who's ranking, but who's had lots of shares and likes on Facebook, on Twitter, on LinkedIn, on Pinterest, all that kind of stuff. BuzzSumo is great for this. You can also use Moz Content's Search tool. Once you know the answers to these two, you need to determine...
- "What is it that's the unique value that I can bring to the table with my blog post?" Unique value meaning not just unique content. Obviously, what you write is going to be different than what other people have written or created. But how are you providing value that is different from what other people have provided?
Step 5: Create your post
I'm going to go ahead and create the post, and this is where a lot of that research comes into play. Because I know what my post goals are and who I'm targeting, and some of the keyword research and what people are looking for around this topic, as well as what's already out there, I can now make a post that is unique and uniquely valuable. This is huge, because it means that my post has much greater potential to reach its audience and to perform well, and to be perceived by both searchers and search engines, as well as sharers and influencers and folks on social media, as much more worthwhile.
I also want to think about, in here, the types of content that I want. So written content is pretty obvious for most blog posts. But I should also think about things like images and graphs or data, video. Do I want to embed content from other places, maybe SlideShare, or I want to embed some rich media file?
Or maybe I want to link to other places out there. Maybe some people have produced content on this and I would like to get their attention, and I would like to reference their work, and so I'm going to link over to them. Maybe I want to embed some quotes or get some quotes from some notable folks about the particular topic or get other opinions for the piece. All of that type of stuff I should think about as I create the post.
Step 6: On-page SEO/keyword targeting
This is the on-page SEO portion. So I'm going to take those three to five terms, and I'm going to think about one of those as the primary keyword phrase that I'm targeting. That's going to be the one that goes exactly matched in the title and the headline and the URL. I'm also going to think about two to four secondary keywords that I want to attempt to wrap into potentially the meta description and image alt tags and the content itself. I'm going to try and use these keywords intelligently in places like title, URL, meta description, headline, content, images, all those spots.
Then I want to consider any old URLs that I might redirect here. So let's say that perhaps I have done a blog post on this topic in the past six months ago or two years ago. Do I want to redirect that old post to this one? Or are there posts that I should go out there and find, or content anywhere on my site or on any site that I control or influence, where I want to link to this content, this new post that I'm writing now that I've created it? This can be helpful for discovery. It can also be helpful for internal linking, helpful to your audience who's reading your old stuff, and helpful to search engines to find, index, and hopefully rank your new content.
Step 7: Craft an outreach + amplification plan
I need some way to do outreach and amplification, and I want to plan for that. So the questions I'm asking here are:
Who do I want to reach? Who do I think will help me amplify this?
How am I going to target them? How am I going to reach out to them? Is it going to be via email? Is it going to be via Twitter? Am I going to see them in person? Do I have a direct relationship? Do I need an introduction? Do I want to comment on something that they have done, whatever that might be?
When should I do that? Do I want to do it beforehand, because I'm trying to get them to look at the content or contribute something to it prior? Or do I want to do it after I've published it and promoted it, and why?
Meaning, why is this person going to help me? What does it do for them or for their audience? Does it make them look good? Is it something that in the past they have shared lots of things like this, but this one is uniquely valuable or better, or provides new information that they didn't have before? You need an answer to all of those questions when you create that plan.
Step 8: Experiment, learn, & iterate
I'm going to experiment, I'm going to learn, and I'm going to iterate on this. So look, in this process, some of these things, for a big, big post you might spend a lot of time on each of these steps very thoroughly. For a post that's sort of a toss-away, quick opinion, I'm trying to write it in an hour or less and get it published, maybe I'm just thinking about these things in my head and doing real fast keyword research and targeting, and the rest of it's sort of just a mental model that I have. But regardless of that, I'm going to expect that this process is going to be repeated dozens of times, 30, 40, 50, 70 times even, before I should expect my first success, especially if you're a new blog or new blogger, and that I'm going to have to do it hundreds of times before I'll have a relatively high hit or a high success rate, where lots of your posts are doing well and earning you rankings and ongoing traffic and social shares.
This is not something where you follow this process and you have instant results with your first post. That's not the case. No one has that in blogging. That's just not how it works. You're going to launch, promote, analyze, apply the information that you learn, and launch again. This process is going to happen over and over, and the more you learn and apply, the better you're going to get at this system.
All right, everyone. Hope you've enjoyed this edition of Whiteboard Friday, and we will see you again next week. Take care.
Asking question to oneself and searching for the right answer is the best way to achieve what you want. Great points you have taken Rand. I have a question Rand related choosing blogging platform. Does it make any difference to use free domain (sub domain) in case of ranking?
Well thanks for another helpful WBF.
Just from what I have gathered and may be wrong it is best to use a owned domain vs free domain as it will allow you to control all the web presence instead of being limited to what free platform you choose. This is more of a business wise sense not if someone just wants to blog for fun.
I'd strongly recommend against using a free subdomain. You don't own or control it. It could go away at any time. It's worth it to buy your own domain and pay for hosting. Wordpress is my recommended platform 9/10 times, but Squarespace and Wix are also pretty strong, and I know there's some good arguments for using a hosted version of Medium on your own site, too.
Wow nice to hear that, people argue it but I really like medium blog but the only thing that feel missing there its unable to support Google Analytics.
Hi Rand
Totally agree with all you said, but i would say the second point was key not only for bloggers but whoever is dealing with content marketing or content producing. It is imperative to have matrics for each post they do.
No doubt, a great episode of WBF.
I would like to ask something about WordPress related with the optimization. To start writing a blog on Internet, what you recommend? Start with blogger or with WordPress? Which site is bettter from a point of view related to seo optimization?
Thank you!
Rand fantastic post really and a topic that everyone can utilize to better promote their blogs. I have to say that number 7 & 8 stood out the most to me. For me outreach and amplification can be one of the most difficult parts as you can have a great post but then have issues getting it to the masses. Most clients that I have dealt with in the past think just simply writing the blog will do it when you need a solid strategy for it to be successful and right people to read it.
Number 8 is the key to any successful approach which is to reflect on what you have done and then tweak the process to make it better and repeat. I feel that this is a common must when creating any content (see what works and make it better).
Last on the keyword research and blogs I think that also finding what is trending and keywords that drive that trend can be a great approach when trying to have a disruptive blog post at the right time.
Thanks for this amazing WBF and hats off to the Moz team as always.
Hi Rand
It really great post, WHO (target audience) the people who will consume our new post. How could I know them? how to reach them? But, I do believe they are people who come, read and share on our high competitor (check with SimilarWeb). My question how to drive them to our new page?
Good Day Rand,
Nice post on blogging. It is the very crucial post, as nowadays every one has a blog whether personal or corporate blogging. The first point in the discussion do worth a lot as you have got any material and topic in mind before you find keywords to search. You also have to be niche specific and you have the E.A.T (Expertise, Authoritativeness and trustworthiness) factors while writing a powerful content which incline people towards reading and then sharing. Topic selection is much important and then your writing ability also do matters. How you put words which people likes and they convert.
Likewise, if you are writing a content on beauty niche so you have proper knowledge of it. Then comes keyword research and make good title for it like, Why pimple is the worst enemy of teenage girls? these posts are readable and can have thousands page views if you have a authority blog and people visits your blog more often.
Actually a weblog is a thing which is like your own diary and you can specify your daily happenings and new arrivals of products and services as well as company information to prospective buyers. So write great content which appeal your visitors as well as share your blog posts on social channels for more proper coverage. As you are your own marketer here and through blogging it is the easy way to promote your message to the masses.
Good Share!!
Good Morning Rand!
First of all I want you to thank you for being honest! I'm talking about STEP 8. Yeah! There's a Spanish Blogger called "Victor Martin" that says the same: that we have to wait 1 or maybe 2 years for seeing results when we are blogging and he says that we don't have to do it FOR MONEY. Thank You for refreshing this topic! I'm new in blogging (just have 2 posts :S). But the success comes. The best example is you that started seoMOZ in 2004. Your posts were little, but later you was creating more content and it's been 12 years since those days. Now Moz is as huge as it is thanks of your patience. Hug Rand! Have a nice Friday !! :)
Exactly! It's a long, slow process, and no one is good at it the first time they start out. The trough of failure and learning is frustrating, and most folks give up, but that's what gives those who stick it out such a big advantage.
Wow! It's a honor to receive a reply from you! Well Rand, obviously all here can see your efforts, but I think than deep inside you, there were hours hours and hours of thinking and working! Simply! The Idea of Whiteboard Friday! We learn and laugh, but behind your idea it was lot of effort. Damn! I have to way to next Friday to see the next Whiteboard class. Ok, I won't give up in blogging! THANKS!!!
Thanks for the info Rand.
Great content+ strong KW research, maybe we can see some results within six months (I hope..)
Most of the concepts are similar to optimising a usual page for SEO but good to see a video with all the things bloggers need to do to optimise their blogs. I would personally link back to my service page from blog with top keyword as a/text
I'm also so much passionate about blogging but still facing some hurdles in this. This post is very helpful and help me very much to think and do accordingly.
I have a question. When you have a blog is better not repeat keywords on different pages within your website. True or just a suggestion? Sorry if the question is silly, but I 'm starting in SEO.
For Keyword Research, I would also recommend https://answerthepublic.com/ which is perfect for blog related keyword research. It generates a list of questions which people are asking Google based on your keyword ideas. Just remember that the blog post should be focused on the answer to the question rather than the question itself.
Thanks Davey - yeah, I know Wil Reynolds is a big fan of that tool as well. I'm talking to the https://moz.com/explorer team about adding a filter just for questions related to the keyword to our tool as well; agree it's quite valuable to see those.
Glad to see that your team got that feature added! It has been a welcome and wonderful surprise!
To search for keywords related to yours, I recommend using ubersuggest
I'm also an Ubersuggest fan!
For keyword suggestion i would prefer https://lsigraph.com/, For me this is the best tool i had used and it helps me a lot in finding new keywords.
Hi Rand Thanks for Your Nice Inputs for bloggers on theie #BlogPost by Awesome #WBF..... The step one is give extra strength to drive more organic traffic and 2nd, 3rd, 4th, 5th & 6th all 5 steps are must do for a blogging, but extra attraction in this post is 7th steps: which is some advance technique we can implement in our post to reach more peoples and 8th is the learning platform if we publish more posts we can learn & do better than every previous post...Thanks Rand for Nice #WBF..:)
Great as always ! Thanks Wizard ;)
I just published a post called “Learn why Donald Trump filed for Bankruptcy multiple times- The Truth”
Inside this post I used the keyword grouping that you explained today.
Take a look:
Bankruptcy – Primary Keyword (246,000 average monthly Google searches according to Google Keyword Planner)
2. Bankruptcy Trump – Secondary keyword (22,000 average monthly searches)
3. Chapter 11 bankruptcy – (22,000)
4. Bankruptcy debt (90)
5. Bankruptcy debt relief (20) (use the ones with the lower search volume less than the primary keyword correct?
Any feedback on this?
if anyone looking for creating Blogger and he want to ranked your blogger on google serp. this article will help you. thanks for sharing valuable knowledge from your side....
it's very awesome and knowledgeable.
Thanks for sharing! This isn't only great for bloggers; but as a digital marketing and web design consultant, I can see how this is INCREDIBLY useful as a way to figure out the strategy to use behind the design and marketing.
Dear moz,
Suppose if you have given challenge for ranking a brand new site for a competitive keyword for eg. "bodybuilding tips" where almost all competitor has DA= 80+ , then do you think you can outrank them?
I just want to know how powerful my SEO guru is.
Thanks for sharing such a nice blog.
Actually, I want to ask you one question that, can we use an image from another website into own blogger content.
Blog posting with high quality unique content is one of the best way to rank your blog quicky in Google.
Do you consider optimizing open graph tags part of the on-page SEO process for publishing blog posts?
Hi Rand, I'm putting more into Step #7 now after reading this post. I kind of got away from it because I don't want to be a pest. But that isn't the right way to look at this. If the post has value to the other person's audience, reaching out and asking for "amplification" is pretty simple and provides value to them. So I'm going to take your advice here. You've given us a lot of great questions to ask as we select the people to contact in this step.
Thank you!
Matthew
Very interesting article about seo for blog . I am sure all theseo companies jaipur (in) are doing that. Not only in Jaipur but all over the world.
Great Rand!
For the keyword research my favourites are semrush and the classic keywordtool.io.
And do you think that the URL should contain the stop words to seems more natural nowadays and match the query search?
I think most of the blogger fall their project for use wrong use method. In this content help this type of blogger to get a better rank on seo.
Really valuable presentation. Thank you for this fantastic weekly education!
hello found this very interesting must say I was one of those who thought writing the blog was enough but realise there's a lot more to it, so if I may ask, how do you get the blog the masses as per step 7?
Great post Rand!
you have suggested very nice steps to create a post.Topics covered by you can be utilized by everyone to promote their blogs.
Thanks for such a valuable post.
Thank you for this very informative post. I will be sure to utilize this information for my own blog as well as share this knowledge with my clients who have blogs. Thanks again!
I agreed that the SEO is a skill that takes time and can sometimes make you little bored, but a quick research of keywords is right before posting. Getting how to implement SEO strategies correctly with your niche takes time and research. In case, talking about the benefits of SEO, search optimization is nothing but the Marketing, is to get your content availability & findability to users from search engines...
Having the URLs to your site posts from the search is necessary, and its the purpose of SEO. You can’t just sit and expect for the world to come to your blog posts, rather you need to drive yourself to the world first so that it start to catch your content.
I wouldn’t pay to much but enough time on SEO. All you require to think about the keyword research for PR, link-building to authority sites for DA. I prefer SEO optimized template, SEO plugins & still forcing SEO better up to the stage where I wish this word or that in the title of the post that'll cause more organic traffic.
Once you study the SEO & its techniques, you then get used to thinking about posting with that. I notice it's more necessary to create quality content & build onpage SEO skills as you go. With SEO, you’re just delivering your content to search engines more user-friendly, and I recommended to stay to basic SEO tips, and your blog will be better for it.
Thanks for sharing your thoughts about SEO.
Thanks for the informational post. You have taken a very prominent issue because not many are able to reap the benefits of proper optimization. This is surely going to help a lot of people.
Do you people agree with that bloggers who do blogging for hobby having this much time to experiment these seo things.
Hi Rand,
Another great WBF!
My question is how do I calculate the search volume without the Google's Keyword Planner? Recently they changed the tool and now displays some volume range... like 1k-5k monthly searches. What would recommend that it is either free or inexpensive :)
Thanks in advance,
Gabriel
I think you choose your target audience and stand out from the competition is a great idea, better to have a faithful readers who try to attract everyone. Good post!
As always great content Rand! Interesting recommendations for Blog. Thanks for sharing.
as usual great post you are the best
Lots of information on how to optimize your site for organic search. The SEO promises this will make the page more relevant for intuitive processes
Great post and tips for those starting a new blog.
I won't lie to you, this is not the best WBF you've had. I'm not saying it's bad, but there is room for improvement. I'm not sure you got the message through as you've intended, but I guess the summer is approaching, and all. Nevertheless, hope to see another edition next Friday!
Thanks for this article, could anyone tell me others good softwares or websites for keyowrd research.
Thanks again!
We've got a great keyword research tool here: https://moz.com/explorer and you can check out more on how to effectively do keyword research with this process https://moz.com/blog/discovering-prioritizing-best...
great informative article. thank you
This is incredibly valuable. Thank you very much for sharing!
Already read this! Great material, thx alot!
Hello Rand,
All look excellent and very helpful. I just love the way you explain each point with detailed examples so that we get to understand every point easily.
About the blog post, all things you shared are enough to produce the best blog post but my concern is what after we have the post published on very high authority platform. I am talking more about content marketing or guest post to be very specific. I am facing a problem with gaining a good amount of traffic from that posts, no matter how optimised the post was or how good the platform was I always experienced this problem that the post was not receiving good traffic or shares. Can you please update me the next steps after publishing the content?? how we can further promote the already published post?? the one very common way is sharing the post on social media, I would like to know other than this to receive good organic traffic from that particular post.
Thanks in advance.
Have you tried Quora? It's a great platform to receive traffic for a long time. You still have to follow best practices so that your posts matches well with the answers you are giving and the questions asked. Then there could be other forums and groups/communities on the web where your target audience is hanging out. You can reach out there by providing help and assistance. For new businesses and the one who have not gained enough followers (active), just sharing stuff on social media don't give the desired results.
Great post....! i ever read and watched, i think No #3 is most import factor in SEO.
Please make a post on ASO (Apps search optimization).
Totally agree, I also'd like to see a post about ASO!
Hello. Thanks for this post. Im relatively new to the blogging world. I feel like every single day is a learning experience here but posts such as these are incredibly helpful.
Wwe.thisstrangelife.com
Very nice article. I'd also add to be passionate and let the fruits come out of that. Yes, keyword research and analysis are absolutely essential, as well as our willingness to adapt, but we should also write about topics we are absolutely passionate about. There's a chance other people share that passion too!
Very helpful to see these steps outlined. Thank you!
Great Post..
Totally agree with all you said, But using of social media websites like facebook, Goolge+, twitter, etc may be the best way to get better or more traffic to blog post or your website.
I want to ask one question to you, how much keywords can we use in one blog post. Currently I am using one focus keyword with high search and using 5 more near by keywords.
Am I doing correct or need to use more near by keywords in post?
Like I said in the post, I tend to have one primary keyword and perhaps 2-5 secondary, related keywords that all share the same intent. Any more is usually overkill for a single post.
Great advice, I think outreach is the most intimidating.
One of the main takeaways here for me is laying everything out and finding points of difference that you have or can make between competitor content. It's easy to get into habits, especially when you're doing SEO/blogs for multiple businesses, and those habits can dilute the quality of content or make it easy to overlook key steps in the process. Great post as usual! Thanks, Rand!
Thank you for another great white board Friday. The company I work for is trying to build a blog presence to both engage customers and also drive traffic to our eCommerce website. So far we have been struggling to rank for keywords, but I think with a few adjustments using your blog post planning "to-do" is going to help us.
in my opinion, well Outreach would be the key along with matrics
I write more failed posts than successful ones! But what keeps me going is that one of the successful ones makes me passive residual income.
#7 is tough because I run my company and I'm limited on time
#8 hit home!
For those who cannot dedicate the time to do all this, I recommend writing kick ass content and hiring someone on oDesk ($10-$20) to optimize the content. It's better to blog than not to blog.
As always great content which makes you think again about blogging. Loved the point about re-directing from old posts - makes great sense.
Thanks Rand for your valuable inputs for blogger.
I have one question.
I have a new domain and going to launch new website which offering cloud services. I want to know how i can beat my competitor or how can generate leads or relevant organic traffic from US.
Thanks
Sandeep
Unfortunately, that question is so broad as to be nearly unanswerable. My best advice in short format - find your competitive advantage, i.e. the one or several things you're vastly better at than any of the existing players in the field, and focus on those in your marketing and your product.
Another Great Post! Yes keyword research is very necessary element to create a post. We should use meta in a proper way at the post.
I just want to ask that interlinking with my old post is good for SEO. And How many keywords should actually add in meta keywords.
I wouldn't use the meta keywords tag at all. It's ignored by search engines entirely.
As far as interlinking - I'd go find the pages that are most relevant to the new post you've put up (do a search like "keyword site:yourdomain.com" in Google may help surface some of those), and then add a link from them, in the content, to the new post. Don't go overboard though - only do this when you're sure it will add value for visitors.
Lots fo times I see people missing the train with Step 2 ...
Thank you for this very informative post. I will be sure to utilize this information for my own blog as well as share this knowledge with my clients who have blogs. Thanks again!
Hi Randy! Thanks for this very comprehensive post. My colleagues and I (a couple of college students and fresh graduates) are actually planning to create our own blog site related to digital marketing. We know there are tons of them all over the web! But we just love what we are doing. And seeing how many brilliant sites like Moz reached the top of the search engines, even inspire us more to do it. Again, thanks for this good share. We'll keep this in mind!
These are my early days as a blogger, and such posts prove to be the learning curves for me. A few days back, I was trying to SEO Optimize my blog BloggersClan, but now that I have read your post, I know how exactly should I proceed ahead. Thanks a lot for sharing your expert views.I will keep you updated about my progress.
Hi Rand,
Another great video and very well explained. Thank you for giving us your time.
Munish
Thanks for this thorough post, Rand! It hits right home for me because I write many blog articles, some very well optimized and some not so much. In writing blog articles, it can be so frustrating to be limited by time more than knowledge. A deadline is the thing that most frequently keeps me from being able to get through all of the research required to make a remarkably well optimized blog post, and more often than not I end up sacrificing that research time for humor or a more natural writing style.
Good morning Rand,
First of all, saying that this post is really interesting and helpful for those who have never bloged. I remember myself with my firsts blogs thinking: "oh, why my post is not being read? it's interesting and there's nice content..." Little by little I started learning all I know today about positioning and that TRULLY gives amazing results. Wish I knew before! Thanks for this nice post :D
Hi Rand!!
Never ever success comes alone and soon ... And more when we talk about SEO. And we talk about SEO for our blog, plus all the premises that you indicate, I would add that a blog must be the most dynamic part (and therefore gift we must take better care of our SEO On-Page) but should never be monetized, but its function is to attract potential customers (Choosing the right keywords)
Congratulations for the post !!!
From last 10 days, i am searching for On page SEO for blogger platform blog but here i got what i was finding. This post clear my all doubt and now i will work for my quotes niche blog which is based on blogger.!!!
Very interesting and I believe applicable to any content creation activity. I think using tags and going back to content tagged in the past helps a lot with internal links within the blog, specially for posts that were published long time ago. Going back to those posts may also help in refreshing the old content as mentioned in a previous whiteboard friday.
I'm new to the SEO
It works for me very well create blogs 2.0 and other general issues. I'm starting with this. Just I am doing SEO for 6 months but I would learn a lot from you. What blog you can recommend me to start?
Thank you
Very interesting article indeed! Thanks for sharing your insight about this topic. Very helpful thanks!
Fantastic, as always!