Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.
In today's Whiteboard Friday, Rand shares a strategic and straightforward 4-step process (including a passel of tools to check out) for discovering and prioritizing the best keywords for your SEO campaigns.
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Video Transcription
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about keyword research and a step-by-step process to choose and prioritize the best possible keywords that we can for your SEO campaigns.
So let's get started with...
Step one: Use multiple sources to get keyword suggestions
The first thing that a lot of folks do is they only use a single source. They go to AdWords for example, or maybe they'll go to Suggest. Or possibly they'll start with SEMrush, which has an awesome corpus and database, but it's sort of based on a single source. My strong suggestion is a lot of the sources have only one type of data in them and you want to combine them.
The five or six that I really like are, first off, AdWords is a great source. They're, generally speaking, commercially focused terms. AdWords knows that people want to buy those keywords for pay-per-click search, and so they try and include commercial terms that people are actually going to convert on. They hide a lot of stuff that frankly Google feels like is not going to get people the conversions they're looking for, because the problem is if you buy the wrong keywords, you don't blame yourself for poor keyword targeting, you blame Google for sending you bad traffic. So AdWords has hidden some of those things. They'll show them to you if you type them directly in, but not otherwise.
Suggest, you can go to Google Suggest and in fact, Google related searches — which are at the bottom of the search versus the top in the bar as you type — those both give variance and/or searches that people who search for this also performed.
Then you'll see there are a lot of tools out there. SEMrush is by far the most popular one — and, in my opinion, a really, really good one, too — for a keyword to rankings graph. Essentially what this is saying is, "Here are keywords that the pages that rank for the keyword you gave us also rank for," or same thing at the domain level. It's creating and mapping those things so that you can get broader terms than you ordinarily would have with just these other methods. That's pretty cool.
Another one that's very, very cool and very sophisticated, that some SEOs are doing, is topic modeling-based keywords. This is essentially saying, "Hey, show me terms and phrases that co-occur on lots of documents, high quality documents hopefully, with the term or phrase that I'm targeting." You can find those through tools like AlchemyAPI. It's a little challenging to use, but there you go.
Bunch of tools, SEMrush and AdWords. You can use Google Search for a bunch of these. Ubersuggest to get some of those suggestions. KeywordTool.io actually has a number of these inside it. SpyFu is similar to SEMrush. AlchemyAPI helps you with topic modeling.
Then — somewhat self-promotionally, and I apologize for that — but Keyword Explorer, which Moz just launched this week and which we're pretty excited about. I was actually the product architect for that. So I'm feeling quite excited and very proud of my team. Keyword Explorer, shamelessly, has all of these in there. I think our topic modeling is actually a little better than AlchemyAPI's. I think our keyword to rankings graph is almost as good, maybe in some cases better, maybe in some cases not as good as what SEMrush has. We also get suggestion-related, real time, and then we obviously have a big corpus that we've got from AdWords too.
Step two: Select keywords that match multiple types of search intent
I've done my keyword suggestions. I've got all of these. Now, I need to pick which keywords from these suggestion lists am I actually going to try targeting. To do that, it's not really a tool-based thing, although you certainly could use something like a Google Doc or Excel, or a Google Spreadsheet, or you could do it right inside some of these tools. KeywordTool.io and Keyword Explorer both have like an "Add this to my list" type of feature. AdWords does too.
But what I want to do is match multiple types of search or intent based on your content and keyword goals. So this has little to do with what the keywords actually say and more to do with, "What am I trying to accomplish with my SEO and with my content?"
For example, let's say I'm an online coffee bean roaster and seller. Maybe I'm independent. I have a location, but I also want to sell my beans and my grounds and accessories online, which is awesome. There are some keywords that are going to match with my goal of direct conversion. People are likely looking for this because they want to buy it, and I want to be in front of them when they're looking to buy it. Those are the keywords like "coffee beans online," "buy coffee beans," "coffee accessories," "stovetop espresso machine," getting more specific.
Then, I'm also looking at doing some strategic content to target folks early in the buying stage, like before they actually think, "Oh, I'm going to buy from them." I just want them to have an association with us. I want anyone who's interested in coffee — coffee aficionados, researchers, people who are passionate about the topic — to find me and have an association with my brand. In order to do that, I might target keywords like "flavors of coffee beans," "best independent coffee roasters in the US," "home barista resources."
People aren't going to convert on these keywords. "Best home coffee techniques." I'm trying to learn. I'm trying to get help. I'm trying to get content, not necessarily buy directly.
Then I might in my content strategy have some idea that, "Hey, I also want to target coffee influencers." People who are influential in this world. It could be journalists and bloggers, people who write for magazines, and folks who are very popular on Twitter or Facebook or have popular Instagram accounts. I want them to be aware of us.
So I might go after things like "barista competitions." Barista competitions, if I have a big list of those, well, lots of baristas and folks who run coffee shops are going to be looking for that. I can influence them, get in their head, get them to know my brand. "Coffee shop awards," same thing.
"Worldwide coffee bean wholesale cost comparison," aha, this is going to the suppliers and the coffee bean buyers around the world and looking at price trends and tracking. That's some of that data that a lot of those folks might have. Probably a small audience, but very influential people.
"How to open a new coffee shop," aha, now I'm targeting coffee entrepreneurs who are also potential influencers for me.
These lists won't apply to all of your efforts. Your efforts are going to be determined by your specific strategic goals, but you should make keyword lists and match those up to all the keywords you see here so that you know what types of things you're trying to do with those keywords. I would encourage you, if you're doing this, to make a different list for each one of those.
Step three: Collect keyword metrics and sort/filter/prioritize them based on goals
This is where we have to get very, very data-driven, because I want to do is I want to take all the keywords in each of the lists that I have and I want to get the metrics for them so I can prioritize properly. So what I've done here is I've taken a list of keywords. I have: my volume, how much are they searched for; difficulty, how hard will it be to rank in the organic results; click-through rate opportunity, meaning what other features are in the search results — images, news boxes, ads, videos up at the top, instant answers, knowledge graph on the right-hand side that's going to draw clicks away from my potential to get searchers to click on my result.
I need click-through rate opportunity in my scoring. Otherwise, I might be biased to keywords that look great but in fact get very little click-through rate.
Importance, this is essentially my personal priority, and it's something where it's not a metric that comes from anywhere else. I use it internally. I know, for example, that "coffee beans online" is a very, very important keyword because it directly relates to what I'm selling. It's the first thing I'm offering, so I'm going to put it at a 10 out of 10, versus maybe "how to open a coffee shop," which looked at some content marketing that I might do in the future, but it's not a high priority right now for me from an importance standpoint.
Then all of these metrics, so it's like this metric combined with this metric combined with this metric should give me some form of potential. I want to come up with an algorithm. You could come up with your own, or you could use one of the tools. Tools like KeywordTool.io and Keyword Explorer have an algorithm that combines these types of scores to give you a consistent one for potential. The idea is I want high volume, low difficulty, strong click-through rate opportunity, and high importance. That should give me a good potential score. Then, hopefully what I can do is just sort by this potential metric, and now I get my prioritized list of keywords.
If you don't take this data-driven approach, you can wind up just in a world of hurt where you're targeting the wrong keywords and not being as intelligent as you could be. You can do this with something like AdWords and then an export to Excel or to Google Spreadsheets. You can do this with a tool like WordStream, who does a great job of it particularly for paid search, and you can leverage some of that for organic too. Like I said, KeywordTool.io. Obviously, Excel and Google Spreadsheets. Then Keyword Explorer does this right inside the tool as well.
Step four: Determine keyword targeting & new content creation needs & priorities.
Now what I want to do is I want to determine my keyword targeting and my new content creation needs and the priority of those processes.
So after I look at this, I might refactor a few things and say, "Wow, you know what. That is pretty strong. Even though I set it as a low importance, I'm kind of interested. I'm more interested in this 'how to open a coffee shop' than I was previously, based on the metrics that I saw there, the opportunity I think I've got."
So here's my prioritized list.
- (A) I'm going to start by optimizing my homepage for "coffee beans online." I've decided that's the best keyword that I can possibly target on there. That's what I'm going after.
- (B) I want to create a new coffee accessories page. Maybe I didn't have one before. I see that that's a high opportunity and high potential keyword. I want it. I need to create a new page. Now, I also need to go get inventory relationships established with all my accessory providers so that I can actually ship folks that stuff.
- (C) I've decided that I really like that "how to open a coffee shop," and I want to create a guide. That's going to be one of my key content marketing pieces and, therefore, I'm going to go interview 10 successful coffee entrepreneurs, folks who've opened some successful shops. Then I'm going to assemble some content, build a survey, target 500 coffee shops in the U.S. — maybe that I already have relationships with or that I don't — so that I can get a survey of data back. I'll outreach to each one individually, or I'll have my SEO content person do that. Now, I'm going to create that guide based on the feedback that I get from there. Now, it's data-driven, and I have a bunch of people who are likely to help support it because they've contributed to it.
- (D) Finally, I might say, "Hey, I really like that 'best independent coffee roaster.' That keyword looks real strong to me. I want to target that one too." That's also going to go into my content marketing efforts, so I'm going to establish some criteria for that one. I'm going to do some research, and I'm going to send out awards to the winners after we pick those through whatever process we decide.
This is a phenomenal way to go through keyword research and keyword targeting to get the content and the optimization priorities that you need for SEO. I think if you choose the right data and the right tools, you use multiple sources, you intelligently build the right kinds of lists, you use metrics to prioritize, are data-driven rather than just pure intuition, and you prioritize your work based on this, you can have phenomenal success.
All right, everyone, look forward to your feedback and comments. Certainly, if you haven't given Keyword Explorer a spin yet, I'd encourage you to do so. I think it's pretty cool, but obviously, there are lots of good competitors out there too, and you can check them out as well.
Hope to see you again next week for another edition of Whiteboard Friday. Take care.
I usually start with the competitors. I grab their keywords and take advantage of their hard work and build up from there. To rank for the competitor's keywords, I do the basics. I look at what content they have and make it better. If they have 5 ways to keep snowballs from melting in hell, I write 10 ways to stop melting! (I'm using hell in this example, because sometimes I feel by using this method and taking advantage of other peoples' work, I am going striaght to SEO hell in the afterlife) :)
Thanks Tomek - an interesting approach for sure. I do like using competitive data as well, but I feel like, oftentimes, it misses out on the best opportunities because a lot of the best keywords (especially the lower volume, but low difficulty and high opportunity ones) get passed over because they're hard to uncover, hard to create content for, or hard to directly convert from (but do work over time). I love going where my competition hasn't gone :-)
That said, I think adding a competitive element to https://moz.com/explorer would be a great idea. Plug in a website and we should be able to show you all the keywords we've seen that site ranking for, so you can consider those, too. I'll make sure that's on our list of features to add.
Hey Tomek,
Best of luck for your afterlife thing :). Im quite curious about your competitor analysis and would like to know (if possible) that tool you use to list out your competitor's keywords.
Moz - to get accurate statistics on keywords.
Ahrefs - To compare muti-domains all at once.
SpyFu - great tool to see what ads your competitors use and you should copy.
Hope that helps,
Well save me a seat then because we do the same - all of our accounts have at least 2 campaigns with one being a Competitors campaign. I am glad Rand will be adding your suggestion to the futures list for KE - which we are really enjoying using - nice job to Rand and the dev team..
Creating seed list, using wild card searches, semantics, categorizing and many more things.. This is what SEO known for, never depends on a single sort of activity, and includes a lot of strategies & analysis.
A question actually there are many in this industry that make me confused:
If people are familiar with our brand then it became easy to convert them.
Well, thanks for sharing a very helpful post Rand.
Competition does play a role, IMO. That's what the Difficulty score is all about - identifying the keywords where the competition isn't as tough so you can go after those terms/phrases with greater ease.
As for buying search ads on branded terms, there's differing opinions, but most of the research I've seen suggests it's worthwhile as you can better control the messaging and dominate the SERP click distribution and visuals.
Hey Rand, thanks for your quick response and your thoughts especially for search ads.
Yes, it is beneficial but on a condition that if you are getting the revenue generation from that particular sources and getting goods leads. some times your old clients come back to take your services again by getting the better performance in the past. You can consider it as a tactics of Re-marketing.
Just a quick thought on this one. I find bidding on KWs you already rank for, in moderation, can be good in a couple of ways:
Firstly, it can help to 'own' a bit more of the SERP result. SERPs are damn noisy sometimes these days. Also, the folks who click on the PPC ads might not necessarily be the same people who'd click on the organics - and vice-versa. I rarely ever click on PPC ads, but at the same time, I've seen other people run a search query and click on them. So this way, bidding on KWs you rank for organically, may get you some more clicks than organic alone. Keep a close eye on the traffic though, use exact or phrase match and run reports to watch for negative keywords to add to the campaign, to keep the costs down! (sorry, I digress, you likely know this already!).
Secondly, sometimes when you get to page 1, the last few positions can be a bit tricky to gain improvements on. One of the possible ways is improving your CTR in the SERPs. To help with that, if you set-up a PPC ad for the same KW, split testing titles (one control title, as close as character limits allow to your organic < title > tag), then see if you can come up with a winning title tag & description in the PPC results, then roll these out to your organic listing. Hopefully this will improve the organic CTR, which in turn may help you increase in the organic SERPs (conjecture of course, as not proven as fact, though a few folks have tested).
Just my 2 pennies worth :)
Hey Mike thanks for the reply.
I really like the idea of creating keyword groups before you start a project and then creating a multi-metric algorithm to quantify those keywords. Definitely going to try this on my next project.
Sweet! I'm already using this process on blog posts and content I create - building a small list of terms and phrases, then sorting by priority and choosing the few that work together best and are at or near the top of the list is, I think, going to significantly improve my organic search traffic to the content I create.
Started this WBF without expecting any new revelations on how to go over keywords... And now I sit here trying to figure out how I totally neglected CTR opportunity for all these years. This is why I never stop watching even the most "obvious" WBF topics.
Btw, I love how you translate keyword ideas into content. So skilful.
Thanks! Yeah - CTR Opportunity is a must have. Without it, IMO you're going to end up targeting a lot of keywords that Google has taken away so much click traffic from that they're no longer worth the effort.
I really appreciate how Rand didn't push Moz's new product to hard. You explained the benefits while also still giving props to other tools. I will definitely look into the Keyword Explorerer tool. Thanks again for the awesome whiteboard friday!
I'm a little shy about promoting our own stuff. KW Explorer is awesome, but there's also a lot of other good products out there. Hopefully, this WB Friday can show those who like the process but don't want to buy the tool how to get some of that same value in their own work in Excel or Google Spreadsheets.
Hubris has toppled empires. I can't see that befalling you. Love this WBF, keep'em comin'!
Thank You
Rand, great insight into seeking keywords that target influencers!
A few more things to add:
BTW, for anyone that hasn’t tried it, Moz’s new keyword tool is pretty epic. I have been playing around with it the last couple days and it is awesome.
Great stuff as always, Rand! One thing I'd add (you very well could be doing this already but thought it was worth sharing) is to not begin with keywords. I love your comment about using various inputs so you're not backed into a corner, but why limit inputs to just keyword tools? I find focus group transcripts and survey results, forum conversation and other social listening, (in)direct competitor content, offline marketing material, and similar resources really helpful to inform when you get to the keyword part.
Also, great job on the Keyword Explorer! I mean, WOW. This may be an off-topic place to ask, but I had a question about it. How often is Opportunity score updated? With the number and type of ads and SERP features being so volatile, I was curious how it took that into count. We were doing some real manual stuff to calculate opportunity before this came around, so THANKS!
The opportunity and importance metric within KWE is pretty awesome and is incredibly easy to use. More and more, I find myself talking more "strategy" as opposed to traffic and rankings within the SERPS when I meet with clients. Understanding CTR opportunity and CRO at this point in the game is crucial for a wider vision on SEO.
The thing to keep in mind on CTR is that things are constantly shifting and evolving online. If you can afford to put your efforts into multiple locations, news snippets, video, content, do it all. If you are going after a single set of terms and those terms are your bread and butter, why not focus on multiple mediums for an increased CTR percentage.
This is why I just loved Moz posts and especially WBF. Rand, I wish I could thumb up this post 100 times ;)
About the moz keyword planner tool, it sounds really interesting, I will definitely start using it. I would like to know that when it comes to select the keywords (specially in Adwords), people usually go for the "suggest bid" as well, do we have that facility in Moz keywords explorer or not? I just checked as free trail and did not found, so would like to know from you.
Because, sometimes if keywords volume is low and suggested bid is high, still people select those keywords so it would be appreciate if we can see that option too in Moz keyword suggestion tool ..
Keep going rand & team, appreciated your post and efforts :)
PS: I wish to see a search engine by Moz Very soon .. lol ;P
Thank you. Very nice Whiteboard Friday. But you forgot something. If you target low difficulty terms you can only reach low difficulty terms. You should not forget to target higher difficulty terms (the once that fit your purpose and have enough audience) in one point of time. Either immediately if it is kind of realistic to reach them or later once you reached your goals with the low difficulty term. At the end we all should strive for greatness and dominance in our business field.
Good morning Rand,
Apparently I've been tought well because I do each one of these steps! hahaha This post is so useful for the newbies who get a bit lost on the process (me a year ago). Sometimes I look at the keyword researchs from some months ago and I'm like... Ok, I had no idea. But that's the point on keep trying and keep doing, in no time poeple realizes that they already have a routine and step by step you go watching all the metrics and picking the ones that are needed.
As always, a really well explained WBF. As much as I think I know about some subject, I always keep learning and discovering new stuff with these! :)
I am a newbie to the digital marketing field who has started learning and practicing content marketing and I am discovering various SEO strategies. Your WBF is so useful to new people as well as experienced SEO professionals. It has given me several valuable inputs which I should incorporate in my future websites. I guess the most efficient way to find marketable keywords is to analyze the competitor's and well follow your instincts because the people's search behavior is evolving and is to be monitored on a daily basis.Thanks a lot for the blog and I will make use of your Keyword Explorer tool soon.
Great list of keyword tools! There's some good stuff here. Search intent is so important in prioritizing keywords. I try to prioritize keywords closest to the point of purchase on ecommerce pages, and target research or shopping intent keywords in marketing content like blog articles.
Hey Rand, yet another awesome WBF. Keywords are the cornerstone of SEO and this status quo will likely remain intact for many more years. However, people will change the way they search online and it will influence the search queries as well. For example, many SEO's have already started recommending using conversational search queries to rank well because it's a vital part of Hummingbird algo. With further development in technology, there's going to be a huge shift in the way people search online and therefore, Google is also going to tweak their alog to better process and deliver information for the users.
Hi Rand, very good advice again as usual. In my opinion the keyword research is perhaps the most important part when you start a new SEO project and often we don't dedicated enough effort in this part and headed to those keywords that we already have in mind
Love this tutorial! I'm going to share with my team. Great job, love the video!
Yes! Keywords – The heart of SEO. Thanks Rand for the great WBF. I agree this is a fabulous, logical and structured way to determining content creation needs. I'd find this extremely useful for Paid Search too!
From the Paid Search side, it is also important to point out that all these tools are great ways for finding negatives terms which, in many ways, are as important as their positive counterparts.
Great job!
Thanks a lot Rand, I really like the idea of collecting your keywords and categorizing them based on personal goals! Sitting here right now wondering why I never came up with a simple algorithm to prioritize my keywords... Anyway, the KW Explorer tool seems pretty handy, gonna give it a try. Will let you know how effective it is
I have one question from last week's video that also applies to this week's.
I'll use your Tobacco Pipe example from last week as my example here. If a person is trying to rank for "Handmade Tobacco Pipes", will they be penalized or not rank so well if they place other words in the string, such as "Handmade Burl Wood Tobacco Pipes" or "Handmade Stylish Tobacco Pipes"? Or is Google smart enough to pick the words out of the title/description that fit best, and understand the slightly conversational tone of the title with extra words put in?
It helps to be conversational in page titles, but will being conversational in the page title sacrifice the keywords you're hoping to rank for?
Hi Jerad - not penalized, certainly, but if that search query has more specific or different intent than the original, it may get you into trouble as Google would perceive that it's not as relevant to the parent. I think "stylish" as an adjective would be totally fine, and "burl wood" is probably fine, too, unless there's folks who want wooden pipes but really don't want burl wood.
yet an amazing topic WBF, its a great indepth excercise to find important keywords. Which our most SEO folks skip it.
Rand - for topic modeling and topical analysis, just use MarketMuse https://www.marketmuse.com ! No need to mess with AlchemyAPI or custom scrips.
Best,
Aki
If any keyword doesn't have any volume, Can I take that? Keyword is - "double oval diamond necklace"
My favorite topic – keyword research. Can't pass an opportunity to mention that Serpstat is a great source of search suggestions, especially it's Only Questions filter, you should definitely give it a go. It's freemium but Search Suggestions Tool within it is free to use.
Great WBF! I don't think it will be useful for the noobs, but for ye ol' SEO experts. I have tried your KW Explorer and it looks quite good. Good job! :-)
Rand,
i'm not ashamed to admit that I'm loving the new KWE tool already ... you've definitely got the topic modelling part absolutely nailed!
Also, I like that you've chosen a topic very close to my heart for your WBF: I think with your keyword targeting, and the competitor research I did in my Moz post a couple of months ago, we could definitely take the coffee world by storm? What do you say?
I love all of this and as a WBF fanatic this is something that I can really see working in my current strategy. I am not going to lie I do use multiple tools but do not have this type of organization, and number 3 is key because well data don't lie. When a client is asking what should we target and why I think is where number 2 comes into play and then is supported by the next two steps. I really found that step 2 gave a great direction for content marketing, social shares, and more. I always take the time to say thanks to Rand and the Entire Moz community for making me a better SEO and serving my clients needs on Monday better because of what I listened to on Friday.
Keep up the awesome work and I look forward to next week along with the post in between.
Thanks Rand for yet another great whiteboard.
I really like how you promote keyword exploer in a very elegant way also giving room for all of us to compare competitor´s tools. That is really welcomed.
I´ve gone through the text transcription and I think this is also a great example of keyword targeting in itself. I can see you have followed on it what you describe, which is very convincing!
Thanks again
This is very worthy to read,Got lots of information. Started implementing also.thank you. bizbilla
I have a related Question: i once stumbled on a ubersuggest-kind-of-tool
but then one that placed the variable in front of the keyword seed.
Unfortunately i cant locate it any more. Who knows that free tool, and can help me with the name or URL?
Thanks for your effort, and thanks Rand for your post. Its as valuable as ever.
Just Wow. Changes the whole playing field. Really amazing stuffl
This is well-detailed blog with great tips and advice!Hooray, I am that much more clear on how to go about doing keyword research!
Rand, thanks so much. For a novice, just entering the SEO world, your approach and calm yet excited personality really appeals. This WBF was a huge help and I'm certainly taking to heart. Many thanks, see you next Friday.
Wonderful Post . How to find CTR opportunity ?
Great article Rand ---.. I got one question iregarding CTR opportunity.. Are you saying we should look at each keyword in google manually and see what appears there to determine the opportunity or there are tools that do such calculations.. thank you.
You could, but you can also use https://moz.com/explorer which does include a CTR Opportunity score based on our clickstream data and the features in the SERP. I suspect other tools will start to come out with similar scores in the near future, given how critical they are to the process.
Very well presented. I'm looking forward to watching your other videos.
Rich and informative content always been helpful to make a very good post by which you can get lucrative and potential leads.
Another Great WBF! Wordstream keyword tool, 7Search, Grepwords can also used for keyword suggestion tool.
Keyword Explorer is really nice, tool. Thank U for useful and good article!
Sometimes I used google trends for Geo reach. which help me out in considering to prioritize keywords region wise. Sir don't you think it's also an important tool for keywords when you prioritizing it for Region or specific country.
Really nice Article and great information on one of the most counfusing topics for all webmaster, Really Thanks
Hi Rand, Thanks for share great post about keyword research. Select the right keyword is best way to promote website. Right keywords will provide right audience. It is also help to increase sales. Right keywords is also help to grow your audience. Make your brand more visible.
Great post, Rand! We know the keyword research process, but your thoughts are really great and logical.
I like to add another point, Tomek already discussed it, the competitor's keywords especially they are using in the Google ads.
Deb
Hi Rand, this is really really useful, but i have an issue that's preventing me from using any SEO tool but Google keywords planner, and that is the Arabic language. Can you please suggest any tools that are usable for Arabic keywords? i would really appreciated.
So useful post for keyword research, of course KEYWORD is the heart of SEO. Sure i am using like this tactic on my way and longtailpro tool is so helpful for keyword researching and analysis for competitors.
I never seen these kind of research in a single frame that is most important for taking keywords which are related to any industry. It is good to that we never depend on any tool we should always analyse all the results and then use that keywords which are actually affect our customer and website. So we can say that SEO is all over play of researches. Nice to see this video and I learn some extra by this WBF. Thanks Rand.
Very Informative post Rand.. You depicted most of all useful keywords suggestion tool in this post along with your unique keyword research techniques. I would say this keywords strategy really is helpful towards finalizing the best keywords for the business. I would like to suggest one thing that before finalizing any keywords once, we read out any website's about us page or information related to their business, then we can easily understand the business / goal for that particular website / business and that definitely helps us to select most promising keywords for that site / business.
Such a amazing Whiteboard Rand ! keyword selection is really a very complex process. And choose best relevant keyword is not easy task. So this Whiteboard Friday more useful for mine same as previous. I want to say thank for sharing such kind of innovative thoughts.
Rand, I love when I watch these videos and think to myself, "Sweet! I'm already doing this stuff!" and then you say that one thing that makes me think, "Brilliant! I can totally add that to my process."
This time, that importance metric was the light bulb. Thanks!
Also, I literally sent an email to my team with the title "This is a HUGE deal" when Keyword Explorer came out. Freaking awesome.
I have to throw another keyword research competitor into the mix because they really do have a great product - Longtail Pro. Since I started using proper keyword research and this tool, the amount of keywords that I rank for, as well as their actual rankings, have skyrocketed. Obviously, there's still a lot of SEO lifting to do to get those pages ranked, but it starts with what Rand covered in this Whiteboard Friday vid.
Not only is this a great breakdown of keyword research process, but it is also a great example of how you can create self promotional content that actually provides real value above and beyond "hey, look what we're offering!"
Thanks for Keyword Explorer, I started using it the minute I get notice!
Hello Rand... An awesome strategy to find accurate and relative keyword for your website, Such a well defined process you have mention this week in whiteboard Friday. It is really very helpful, you quite clear many doubt of SEO folks regarding keyword research by this step-by-step process.
Creative thinking to convert keywords into content without ignoring it, SEO folks have to learn this for their campaign. Thank a lot again for the post regarding keyword research.
OK, I love Whiteboard Friday and I admit it, I have a bit of a 'man/fan-crush' on Rand... but this is brilliant. I've toiled for so long explaining to colleagues how we should go about using keyword research to inform our content strategy - but this just sums it up perfectly. I'm going to insist a LOT of people where I work read/watch it.
Hi Rand
I love the studio. In fact I quite agree with this study. First of all it is based on search keywords from various sources (Adwords, SEMRush, Google Suggest (I start looking "* + keyword" in google to get an idea ...)); look for different alternatives for that keyword, which analaizar me I will leave more money in the pockets, and understand and contextualize this keyword within my audience. It sounds easy, but you know ...
Good weekend!!!
Good Morning Rand,
Great topic as always on WBF. Yes this is absolutely correct that we should not just rely on a single source and try multiple resources for proper keyword selections. We should also check the user intent on the specif keyword or key phrase, traffic, match types like, exact, broad and phrase matches. There are some more thing to add like, What sort of nature the keyword is utilized like, for navigational search, informational search and off-course transactional purposes. Keep an eye on trends and location based keywords. But all these tools really works well!
Hi Rand! I agree with this study. It is based on search keywords from various sources like Adwords, SEMRush, Google Suggest... to look for different alternatives for that keyword!
Hey Rand, Thanks for this valuable post. After read your post, I’ve filtered out some keywords & pick only targeted keywords which are match with my content and help me to convert visitors into customers as you suggested here.
BTW, I’m really curious to know about the long tail keywords; Are there any tools/ resources to find them? I prefer most yahoo & quora answer community. Is it a right way?
This video is very help-full for a startup business. But I am curious for those local business who serve in multiple areas. I am curious to know how could a business person do potential keyword research and could target on multiple location.
A good response would be appreciate
Now when Google change so often the top 10 of search results i need to use multiple sources to get keyword suggestions every time when i see new results.
I tried out the Moz kwe tool on some spanish language keywords, Spain: mejor portatil calidad precio your tool says kw volume is 0-10, kwfinder says it is 1000 volume and semrush says its 1300. I like your KWE tool but if it's inaccurate with spanish language I can't use it, can you comment? thanks
Its a very nice information about the keywords process and in the future I can sure use this things.... Normally I have analysis competitors and take the keywords from and after that i have use Google planner tools.
Hi,
I love Keyword Explorer i think it is wonderful.Amazing tool for also Right to left languages.
You can also find out some of the relevant and important keywords by reading the post on the relevant portals. for example - you can use Wikipedia for reading a versatile article full of huge content which has so many peoples approach on the targeted article's topic.
Great insight on prioritizing keywords!
Thanks for sharing wonderful and informative article .
Thanks, that was really informative
I like how you cover content buckets "blogging concept" as a strategy model. Very clear and strategic = GOAL BASED, INFLUENCER BASED and EARLY SEARCH CYCLE STAGE.
In the beiging of SEO, i planned some keywords according to the compettion and work for 3-4 month. in this time period i get good changes on the position of many keywords. and those are still not coming up and taking time, then i search some more competitive keywords and start working on it.
I do not depend upon that keywords which are taking time or still not appearing any changes..
The main moto of client is growth in business,
Great post about the keyword research & analysis for your site. But I use Google keyword planner and my own skills to choose SEO traffic(LSI based long tail keywors)
A great way to prioritize step by step the best keywords and find out more about it .
hi
Thanks a lot
I love that approach. I'm going to be putting it to good use tomorrow at www.alishabaconphoto.com . I've been struggling with my SEO and I think this might be a good boost!
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Good article.
Glad to see my free SEO course on Udemy is close to what Moz does. I'll need to step up my game now that you've added this though ;)
For any one who interested in helping this free course grow, I'd love your feeback, so I can make it one of the best free courses online!
https://udemy.com/how-to-master-seo-understand-seo-...
Really this is so useful.. Thanks a lot..!!! https://nimsfitt.wordpress.com/ here welcome to all of you..!!1 Love the worlds.