The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. Ashley Sefferman will help you get ahead of the pack with these 10 awesome tips to check off your app optimization list.
Back in February, we explored balancing keyword targeting with concept targeting. This time around we're looking at using your knowledge of related topics and semantic connections in your on-page SEO processes. In today's Whiteboard Friday, Rand talks about applying those ideas in ways that will boost your ranking potential and inform your keyword research.
SEO is changing. We can no longer rely on keyword targeting alone to optimize our content. Moz Pro now has a tool to make understanding and targeting topics on the SERPs a whole lot easier.
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out. In this environment, we'll need to use split-testing more and more.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
If you want to rank as well as you possibly can, unblocking JavaScript and CSS is one of the easiest SEO changes you can make—especially for those with a significant amount of mobile traffic. Jennifer Slegg shares the warning letter many SEOs and webmasters received from Google about this, and goes over the hows and whys of unblocking JS and CSS files on your site.
The author's small test seems to confirm Google's affinity for fresh content. You might consider a similar experiment for your site.
If you're targeting a certain keyword, knowing where and how often to use that keyword in the various elements of your page is essential. In today's Whiteboard Friday, Rand offers his recommendation.
Page tags like rel=canonical and noindex are powerful, but each has limitations. In some cases, Ajax-based solutions are a better solution.
Can learning about Inverse Document Frequency teach us to create better content? It can, and this article explains how.
For years, we've suggested a 155-character limit to meta descriptions. As long snippets appear more and more often, is it time to revise that rule?
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.
Last year, Google introduced answers boxes scraped from the index. I didn't like one of mine, so I tried to change it. Months later, something finally happened.
