I had mentioned the other day that I was changing my SEO ways. As Gab had correctly observed, I had spread myself too thin. So this week I’ve been doing an audit of each of my sites, looking at current rankings, traffic, etc. And looking at how competitive each niche area was. The whole process got me thinking about how we s...
I hope you were not offended by the titular transaction of breasts. A little blog humor goes a long way and wordplay has always been a shortcut to a humorous headline.
One of the daily tasks that either myself or Rebecca take care of is moderating YOUmoz submissions. Everyone who has ever submitted a YOUmoz entry will know the process: you compose your piece, hit submit, and wait around for an SEOmoz staff member to publish it. If a piece is original (that is, it doesn't show up in Google when we search for a snippet of its text), is coherent, on-topic and gener...
While I was in the Detroit airport earlier this week, I picked up a copy of the current issue of Wired. August's issue focused on a series of "How To's", one of them being "How to Rule the Blogosphere." I was interested in reading what tips they had to offer, only to find out that their ...
There are several great sources on the web of "popular searches" that help to illustrate the rising trends and consistently buzz-worthy terms and phrases online. These include: Technorati - popular tags & popular searches all on one page Flickr - popular tags Del.icio.us - popular tags Yahoo! Buzz - shows top search terms...
Despite being 10 days old (a lifetime in the blogosphere), I felt obligated to take an alternate position to Joel Spolsky & Dave Winer on the topic of blog comments. Here's Dave: ...
Taking advantage of and capturing searches within the long tail has become an important area of focus for search marketers. It certainly has tremendous appeal… typically long tail searches have considerably less if any competition yet often represent searchers who are very far along the purchase path. Seems like the best of both worlds.The challenge of course is in actually identi...
Plaxo, a "smart address book" service provider, recently published their second Connected Index, which is a list of which job titles have the most connections based on the average number of contacts in their address book. 15 million Plaxo members' address books were used for the study. Unsurprisingly, talent agents were reported to be the most connecte...
I got tagged with a blog meme about why I blog by Andy, but rather than simply ennumerate my personal reasons, I decided to go bigger and describe all the reasons, personal and professional, that should encourage you to start a blog (or continue to update the one you write). Codify Your Thoughts Build Name/Brand Recognition Prepare for a Book ...
A few months back I wrote a post about female bloggers, and how I don't get shaken up or outraged about the imbalance between female bloggers and male bloggers in the tech/SEO sphere. For the most part, I still stand by what I wrote, but today I'm going to (sort of) eat my words and talk about Kathy Sierra's unfortun...
This week, I've authored several posts on appealing to those folks who provide natural links and those who link due to successful viral marketing campaigns (linkbait): The Secret to Ranking at the Search Engines (on why appealing to link-savvy demographics is imp...
Yesterday, in my post on the Secret of Search Marketing, I promised to unveil what exactly the "Linkerati" want from a website's content. Today, I'll do my best to explain, but first, I need to explain the motivation of the Linkerati and explore their level of influence. Seeing as the word "Linkerati" is completely new and invented by yours truly, I feel that I ...
How I despise those chessy, awful pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it's thi...
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...