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Public Relations - Page 7

By: Rand Fishkin

Answer these Ten Questions Before You Charge for SEO Services

Public Relations

It's no secret that I've been frequently dissapointed by the level of knowledge of many SEO companies, even those who have a big presence in the industry. In fact, I believe that in the current search marketing environment, less than 30% of companies that spend money on organic search ranking services are getting a good deal. So... I have an invitation to everyone who works at search fi...

By: Rand Fishkin

Search Marketing Education Has a Long Way to Go - 5 Examples from the Field

Public Relations

Despite more than a decade of search marketers attempting to educate web surfers about how the search engines operate and how to properly engage in a search marketing campaign, we've still got a very, very long way to go. Tonight I came across a few examples of this that drove the point home. #1 - Horrifying Advertising that's Nightmarishly Effective ...

By: Rand Fishkin

Leaking Rumors... SES, SMX & Speaker Exclusivity

Public Relations

Usually, I don't like to post unsubstantiated rumors because the potential for trouble is high and it's often not worthwhile. However, this time I'm posting with the express goal of stopping the situation from becoming a reality (or at least requesting a re-think). Here's the deal... Today at the SMX conference, two sources that I trust told me independently that last week, the folk...

By: Scott Willoughby

SEOmoz Chows Down on Lunch 2.0

Public Relations

This past Friday Wetpaint hosted Lunch 2.0, and no, it wasn't user generated food, but rather an informal gathering of Seattle area Web 2.0 companies, and Rand and I were fortunate enough to attend.  It was a nice opportunity to meet and chat with a bunch of really great people and learn what everyone's up to as well as enjoy some awesome food from the B...

By: Rand Fishkin

The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links

Public Relations

I don't think many would argue that Jeremy Schoemaker and I have very different styles of blogging and doing business. In person, Jeremy's always been a great friend and someone I really respect, but on his blog, things are different. I sometimes feel a great disconnect between the way he approaches topics and the way I'd wish to see them presented. Case in point - his post,...

By: Rand Fishkin

If You Could Ask the Search Engines Any Question and Get An Honest, Complete Answer... What Would it Be?

Public Relations

Years ago, the world of SEO was filled with mystery and intrigue - vague half-answers from the engines combined with private forum and backroom conspiracies to make for an industry rife with misinformation. Today, those problems still exist in some forms, but the engines are far more forthright and the mysteries of the ranking algorithms are no longer shrouded in dubious half-truths. Sure, we m...

By: Rebecca Kelley

The Age Old Question: If You Inherited SEOmoz, What Would You Do With It?

Public Relations

A couple weeks ago, just for the hell of it, I emailed several SEOs and asked them the question they've waited their entire careers to hear: If you inherited SEOmoz, what would you do with it? Rand Fishkin is out of the picture (he left SEO to pursue his dream of becoming a master chef, he eloped with Mystery Guest, he got sued by Puma, whatever), leaving you to run SEOmoz and ...


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