Learning SEO can be a daunting experience. To make this process a little easier, I have broken down my method for learning SEO into bite-sized chunks that can be completed in 30 minutes or less. I have also tried to create a mechanism to make it easier to get help and expand personal networks.
As the economic climate worldwide has shown uncharacteristic elements of strife and turmoil, I've been getting more and more questions asked about finding and keeping a job in the Internet marketing space. As a CEO, and someone who employs quite a few folks, I think I can give some fairly detailed, albeit personal, advice on this topic. So - if you want to keep the job you've got, or ea...
I hope you read this post and enjoy it. I also hope you never need it. In the 'current economic climate' there is a chance that any company may have to 'restructure' or even cease trading altogether. These events are no fun for any employees involved, but I'd like to share some advice that will help you prepare for and cope with the worst situation if it arises.
For every excellent experience I have had in seeking, retaining, or managing an SEO consultant relationship, I have had five others that were downright bizarre. Of all the consultants I’ve considered hiring or have worked with (voluntarily or otherwise) these are the ones that intrigue me most... Closet Genius Brilliant and eccentric, you are ‘internet famous’ and greatly respected in the search community. Your reputation is enveloped in an air of mystery. Nobody has met you in person… this includes the pizza guy and your largest paying client....
I'm sad to say that there are currently no posts sitting in the YOUmoz queue awaiting moderation. For shame! Thus, I'm calling for any of you SEOmoz blog readers, community members, PRO account holders, Internet marketers and passerbys to author up a YOUmoz entry and submit it for review and publication.
My personal ending would be - to Improve the Industry's Professionalism. We're a young industry, which means opportunity, excitement and lots of fantastic entrepreneurs and personalities. Conversely, it also means a lot of unprofessional, immature behavior, even from those of us who should know better (and yes, I'm certainly including my own actions from time to time in that gr...
Before SES San Jose I interviewed Chris Winfield about the panel he was speaking on, social media, and other fun stuff. With SES Chicago just around the corner (December 8-12), I had the opportunity to interview another ...
As I said, blogging is light this week, but I couldn't help but notice this thread at Metafilter. How can we fight against such entrenched, misinformation and stereotypes? SEO people remind me of "weight weenies" in the bicycle world. Instead ...
One of my friends and colleagues, Chris Winfield, is presenting on how to ignite viral campaigns at SES San Jose later this month. If you're attending SES San Jose, I highly recommend hearing Chris's presentation. Not only is he a great speaker, he knows his stuff when it comes to social media marketing, link bait, and viral marketing. Also,...
At the beginning of last week, I asked for your questions and recieved more than a hundred! As promised, here's a first round of answers to those queries, and, not surprisingly, I think there's some terrific material in here for everyone who reads SEOmoz or works in the SEO or startup community. The SEO...
(WARNING: This post doesn’t offer any SEO advice. If you are looking to learn something, feel free to skip this. Thanks!) After every conference it has become a tradition for a mozzer to write up some kind of recap. In the past, these have included comics, “overheard at...” and personal responses. This time I decided to do it a little bit differently. I spent a few...
It's been a while since I saw a post that I felt really did this topic justice, and, to be honest, I've worked on this one on and off for a couple months now (which means, of course, that I had to rewrite largely from scratch to keep the flow positive). Rather than go into great detail or get mired in specifics, I thought it would be valuable to simply explore the process of determining what ki...
In case you haven't seen the litany of content around the search marketing world regarding SEO Standards, here's a short re-cap. The issue arose (this time around) when Danny Sullivan made Is it Time for Search Marketing Standards? a panel at SMX West in February. You can see the ...
We've been working pretty hard on pulling together the numbers from the roughly 2700 responses to the SEO Industry Survey, graphing the results, and writing up some thoughts in an article on the SEO Industry Survey. Being the new guy at SEOmoz, the gang thought it would be a good idea for me to pull myself out ...