So you want a career in SEO? Or maybe you already have an SEO role and it's time for a change. Well, I've been doing SEO for five years now and I can safely say that I've endured the pros and cons of almost every type of SEO career situation. So let me give you some insight on the good, bad, and ugly for all of them. ...
I really enjoyed the recent Whiteboard Friday about Top 5 SEO Questions from SEOmoz customers and I was surprised by mainly two things: 1. Most of the questions were basic
Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment - $32 million - into Hubspot, the company at the forefront of the Inbound Marketing movement. Hubspot's had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an ...
I am not a mathematician, therefore I cannot give you formulas to play with; I am not a what can be defined strictly as a technical SEO, therefore I cannot give you insides about technical methodologies to fight spam. I have an old marketing school background mixed with humanistic studies. So, my approach to the quality of SERPs issue, so hot during these last weeks, will be more philosophical and theoretical than high tech and statistic.
Today we're taking a different angle than we normally do on the blog. As you know, recently New Zealand and specifically Christchurch was seriously affected by an earthquake on February 22nd. After Rand sent out an email last week for those chosen to participate in the 2011 Ranking Factor. our friend Kalena Jordan from Search Engine College resp...
Every 3-4 years, there's a big shift or addition to the key metrics Google (and, to a lesser extent MSN/Bing and Yahoo!) uses to order competitive search results. 1996-1999: On-page keyword usage + meta data 1999 - 2002: PageRank + On-page 2002 - 2005: Anchor text + Domain name + PageRank + On-Page 2005 - 200...
Wow. Today has been interesting - I woke up to the news that Bing copies Google search results and I've ended my day watching a live cast debate between Google, Bing and Blekko over on BigThink.This post wraps up some of my thoug...
Inquiring Quorites want to know: Is SEO immoral? We search for relevance via the search engine. By learning and manipulating the system to accomplish its goal, SEO makes it more likely that you will come upon a target that is irrelevant. Thereby, wasting...
2011 is here, and that means it's time for our biennial search engine ranking factors survey to be renewed. This year, we're planning something much bigger and, we hope, better. Our plan is to offer a report that provides: Aggregated expert opinions on the importance of factors individually and ranking influencers ove...
As 2010 comes to an end we've got a lot to celebrate at SEOmoz, so today we've decided to take a little break and do something completely silly: we're having a pie eating contest, and you can watch the recording now.
One of the things we struggle with as SEO content providers is what level to target content at. People are always looking for more "advanced" content, but that word can have so many meanings.
Yesterday I wrote a post: Ten Question Litmus Test for Professional SEOs. Today, as promised, I'm providing my answers to these questions. Note that these aren't the only way(s) to answer correctly, as some of the questions are more open-ended. In the answers, you'll also see citations to sources for the answers. Which is more likely to have a positive impact on a...
A few years back, I wrote a popular post on SEOmoz featuring a set of questions I felt were a litmus test for SEOs seeking to charge for their consulting services. It's time to revisit that, as many of the answers have changed and the baseline has moved (forward). If you're in the SEO business professionally - either as an in-house marketer helping your team with SEO or as an SEO c...
Earlier this year we asked the community to take the SEO Industry Survey. We had originally hoped to get at least 3,000 responses and were completely blown away when over 10,000 people ended up taking the survey! Of course, it never hurts to wave an iPad in front of a search marketers nose.With this survey we wanted to fin...
