This is a post about how to choose better clients. It starts with introspection, and ends with a connection. For each of these tips, I’m thinking specifically of a client I let walk away. If a strong partnership is what you seek, then you have to be able to decline potential clients. The customer is not always right; sometimes they’re downright dangerous.
If you are a consultant, part of your job is managing your client's attitude and behaviors, even when times get tough. Craig Bradford shares his tips to prevent sunny situations from turning blue, and offers advice for providing a cure if problems arise.
2013 will be here tomorrow! Let's take a look at some resolutions for the new year that online marketing consultants will need to consider in the coming year.
On the agency side of SEO, B2B sales is the drive of our business engine. In-house, we're often pitching up the chain to get budget and buy-in for our work. Whichever side of the SEO line you fall on, it's time to start leveraging the psychology of irrationality for your pitches and success.
I have lived, breathed, eaten, slept, celebrated, and advocated small business internet marketing for the last eight years. Until recently, not even I realized how large the disconnect between the search marketing industry and the small business community is, and just how massive the market opportunity is for the consultants and agencies who can bridge the gap.
Whether you're working in-house or at an agency, speaking the language of clients and addressing their specific needs is the driving key to success behind any SEO project. Ron Garrett outlines common themes when working with new clients and shares his tips for successful campaigns.
Building a solid foundation and gaining "likeability" with your clients can sometimes be the difference between a failed or successful project. Check out these five tips to help boost client relationships and build partnerships that will last a lifetime.
Do you have a deployment SEO strategy? Geoff Kenyon shares why creating and implementing a deployment SEO strategy is important for your entire team, plus sheds some light on how to create one of your own.
It’s common for potential clients to have unrealistic expectations or to have been misinformed somewhere along the way about SEO. It's time to take a stand and make it your job to educate potential clients about myths and realities of their web marketing needs.
As an industry, SEO is constantly battling the bad rap of being tactless and unethical. We decided to take a true, calculated look at the quality of today's SEO consultants by going "undercover" and conducting a study to find out where all of this negative noise was coming from.
A deal can be many different things, depending on your business -- really, I'm just using it as a placeholder. Whether it be a new client, a big partnership, a fresh distribution, a juicy link, even an acquisition, they're all in the same ballpark. From experiencing it first hand in my work to being on the receiving end of some really bad attempts, here's 10 reasons why you'll blow that big deal.
I'm a reluctant Capitalist by nature, and it's taken me a long time to listen when people told me "You're not charging enough." Here are 6 reasons why you need to listen, too.
Near the end of December 2011, we ran a survey on this blog asking consultants and agencies of all sizes and geographies to contribute their pricing models and cost structures. I'm pleased to share the results of that survey in the hopes that it will give everyone in the search industry a better idea of the range of fees and the services provided. Obviously, this data is imperfec...
In the past few months, a number of folks have brought up this old blog post of mine on SEO pricing. The now 4-year-old content there is in dire need of refreshing, but I don't think that my personal opinion and experience are of acceptable quality to make for a compelling, useful upd...
