I recently spent a few days in New York, Philadelphia and New Jersey, and got to meet with great friends at consulting firms. One conversation in particular stuck with me regarding the hardest project they'd worked on in the last few years. It got me thinking that I should share a few of my most challenging SEO projects, and see if the community had stories they could share, too. I learned a lo...
I just walked away from a lot of money. After two months of research, proposals, and negotiations I turned down a deal that would have brought my freelance income to a new level. But I would have been miserable. My prospective client had no shortage of funds. There was nothing shady about their business. I just didn't want to deal with them. I used to say "...
If you're a Search Marketer working at an agency, in-house or are out of work entirely, you've probably considered going independent at least once. A bad day at the office can inspire daydreams earning more money working from home in your pajamas. There are clear advantages to becoming your own boss but the grass isn't always greener, as they say.
Running well planned training sessions can be a great way to build the credibility of SEO at the same time as educating your organisation. But if you don’t put the effort in it can look unprofessional and sloppy. Who’s likely to care about implementing good SEO if you don’t even look like you care about it yourself?