Many marketers are looking deeper into PPC, but are struggling with how to find the best help. Many end up with agencies that aren't a good fit for their organizations. This post helps make sure you're keeping the right things in mind.
This is a post about how anyone can write a clearer, more persuasive report. And the lessons contained herein can help you with any form of corporate communication, whether you're writing for a client or your boss. Get ready to sound smarter.
What do you do when your client thinks they know everything about SEO but is wrong? The key is to be persuasive, which comes from having a great relationship with your client and telling a convincing story.
The bane of the existence of all search marketers is old or incorrect information given to clients at any point in time. This is a call to educate with a look at those concepts that make us do a serious facepalm.
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.
One necessary skill for successful consulting is getting to know your client and understanding how you can be effective for them. I've found there are a bunch of "hacks" that can help you get up to speed on an organization and its individuals as quickly as possible. I want to share these quick tips and tricks with you, as well as a bunch of other questions that are worth answering, either through research, by observing the client, or by asking outright.
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing; we all need to become marketing strategists. Here's how.
This post covers what to do once you've got a mobile-friendly website up and running: whether you need an app, why mobile is important for social and email, technical tips for improving your mobile presence, examples and case studies of brands doing these things well, and the mindset we need about mobile as online marketers in 2014 and beyond.
In the face of resource constraints, simply put, no one has time to do it all. We all face the dilemma of how to prioritize our online marketing activities in a world that constantly demands more, and this post aims to help you develop a consistent and integrated framework to navigate an increasingly complex ecosystem.
In this post-panda arena, the scramble to produce high-quality, compelling content is as real as ever, and lessons need to be learned fast. Let the publishing industry be your guide.
One of the best ways to be an effective consultant is to make your recommendations as actionable as possible. But a full SEO review often raises a LOT of potential issues and their solutions, which can be intimidating to clients. Clients and managers will be much more likely to implement your recommendations if you propose clear, concrete action plans that prioritize steps based on expected cost and benefit.
From spending time answering a client's questions to accepting additional out-of-scope tasks, consultants are presented with a great many opportunities to derail their projects. By creating plans for the pitching, strategy, and execution stages, you can mitigate the risk and stay on track.
Ever wonder how your favorite slide decks are created and presented so flawlessly? Check out these tips to become a master at creating and delivering the story behind your next presentation!
You could offer the best SEO recommendations in the world, but if your advice is not presented and communicated in the right way, your hard work may not pay off. In today's post, learn what makes the difference between a site audit being left on the shelf, compared to a document that can potentially turn a business around.