Voice search is poised to create a seismic shift in our industry. Purna Virji is here to answer three huge questions: who's using voice search, how is it different from text queries, and how can you prepare?
May 1st–7th is Small Business Week! In honor of small businesses everywhere, Garrett Mehrguth's put together a list of free SEO tools that will bolster your online marketing efforts without whittling away your budget.
SEO is everywhere you look. In today's post, Dan Shure dives headfirst into the world of SEO for podcasting, exploring the surprising similarities and differences in ranking for iTunes and uncovering his journey in launching an SEO-oriented podcast.
Sooner or later, you'll be faced with using WordPress to create blog posts. Sergey Stefoglo goes through the ins and outs of uploading and optimizing posts with the Yoast SEO plugin for WordPress, offering a downloadable checklist to help make sure you've hit all the marks.
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.
The eternal question: How much time does it take for a link to affect rankings? Kristina Kledzik breaks out the entire process from start to finish.
As SEOs, we tend to hyper-focus on every little thing Google does. It's important to keep in mind that it's bigger than optimizing for a single search engine. Roy Hinkis is here to explain why.
SEO comes with a lot of "whys" that can be difficult to answer. Jo Cameron is here to remove some of the mystery and level up your site audit skills with the help of ace tips, Bonnie Tyler, and a hefty toolkit in the newest installment of our Next Level educational series!
There have been some surprising shifts in how the marketing industry's changed its views of link building since 2014. Nicholas Chimonas breaks down the results of 2016's State of Link Building Survey for us.
Keywords or concepts? Wondering about what works in the now, Sam Nemzer devised an experiment to discover what the SERPs have to reveal about how Google interprets different yet synonymous keyword phrases.
Content is meant to support your marketing efforts; it shouldn't define them. Ronell Smith talks about the goals you shouldn't be setting for your content marketing efforts, the ones you should focus on, and the best ways to get started on the road to brand loyalty.
The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. Ashley Sefferman will help you get ahead of the pack with these 10 awesome tips to check off your app optimization list.
From the 5,000% drug price increase to the debate over "The Dress," everyone's heard about these 7 wild PR stunts. But have you wondered what their SEO impact was? Kelsey Libert of Fractl shares insights gained from researching the effect of PR events on a site's organic traffic and backlinks.
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
