App Store Optimization, or ASO, is a way of ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how does a marketer optimize for better discoverability in an app store?
To help you boost your app marketing strategy (along with your app store ranking!), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love.
Let’s dive in!
1. Understand your customer and your competition
How well do you know your customers and your competition? A well-formed ASO strategy hinges on understanding how your customers use your app, along with a deep view of your competitive landscape. To start, ask yourself the following:
- What language do my customers naturally use?
- How would they describe my app?
- What are their top reasons for downloading and using my app?
- What is my competitive advantage?
- What keywords do my competitors target?
- How easily can I compete against these apps on the same keywords?
- Should I target the obvious keywords or the less obvious (and less trafficked) keywords that better speak to my unique offering and points of differentiation?
- Your ASO strategy begins with putting yourself in your customer’s shoes. Your goal is to improve discovery in app store searches and target those keywords that drive the most traffic. The best way to identify these optimal keywords is consumer research — finding out exactly what search queries brought your customers to your app and the natural language they use to describe it.
It’s equally important to survey your competition to identify which keywords are being targeted by apps similar to yours. You can then determine whether or not it makes sense to target these same keywords or a separate set of keywords unique to your individual value proposition. Similarly, you’ll have to decide if it makes more sense to rank in the top 10 for a few highly competitive keywords or to rank in the top spot for keywords with a lesser search volume. Kick off your research process with a tool like Keyword Explorer.
2. Choose the right app name
Coming up with a unique name for your app isn’t just a matter of branding. For best results with ASO, include relevant keywords within your title, as this text heavily factors into app store search results. In fact, our friends at TUNE recently conducted a study of the top 25 ranking positions and found that apps with a relevant keyword in their title ranked, on average, 10.3% higher than apps without a title keyword.
Titles in the App Store can be up to 255 characters, allowing for plenty of keywords or keyword phrases. However, don’t take this as an opportunity to stuff every keyword you can think of into your title; after all, your app’s name is, first and foremost, your first impression to a potential mobile customer. Longer titles, however, will be truncated on a search results or top chart page. Titles are typically truncated after the 23rd character (including spaces) in the App Store and the 30th character in Google Play. App titles for installed apps in a device’s navigation menu or home screen are truncated after 11 and 14 characters, respectively.
To ensure that your app can be clearly identified, keep the actual name short and sweet. You can augment this short title with nonessential keywords after the name, typically preceded by a dash or vertical bar, to associate your app with select keywords.
It’s also important to use only URL-friendly characters in your title, particularly in the App Store. Special characters or symbols will detract from your ASO strategy and cause iTunes to refer to your app’s numeric ID, rather than its name, to scan for relevant keywords.
3. Maximize your keywords
While many of these strategies apply across the board when it comes to the different app stores, the App Store and the Google Play Store have two very different approaches when it comes to ASO keywords.
The App Store
The App Store has a 100-character keyword field. It exclusively uses title and whatever keywords or keyword phrases you include in these 100 characters to determine which search strings your app will show up for. With this in mind, it’s important to use all of the allotted characters and carefully research your keywords to maximize your organic traffic.
Google Play
On the other hand, the Google Play Store takes an approach more similar to modern SEO. Google does away with the specified tags and scans your app’s description to extract relevant keywords. In this scenario, you’re given 4,000 characters to describe it in natural, customer-facing language. Without trying to jam as many keywords into this text as possible at the expense of your messaging strategy, try to sprinkle relevant keywords where they logically make sense. A recent Sensor Tower study showed that the optimal number of times to repeat a keyword in an app store product page is five, at which point you will maximize the likelihood of ranking prominently for that keyword. Additional mentions have little to no effect on ASO and may even turn off potential customers if your description appears intentionally repetitive.
With this in mind, everything consumer-facing in your app’s product page should be designed not for an algorithm but for the customer. If its description is a hodgepodge of contextually irrelevant keywords, that coveted rank will become meaningless, as your wordy description will struggle to entice customers to take the next step and download it. For best results, write for the customer first, and make small edits for keywords next — remember that the ranking algorithms take both keywords and conversion metrics into account.
4. Create a compelling description
With the exception of a few of the aforementioned strategically placed keywords, your app’s description should be targeted toward your customer base, rather than a search engine index. Your description should be viewed as a call-to-action for potential customers. Describe what it does in simple and concise language, list the unique benefits it offers, and compel the reader to download it. You’ve already convinced the app store that your app is relevant to a specific list of keywords, and now it’s time to convince your potential customers that it meets their needs.
We recommend focusing the bulk of your energy on the first three lines of your description to immediately grab your reader’s attention. Given the ever-growing number of apps in the marketplace, customers are sure to have a few — if not several — alternatives to consider when evaluating yours. Make their decision easy by immediately communicating what it does and why they should use it.
Your app’s description, as well as the rest of your product page, should be treated as a living document. As it changes with each new update, so should your description. Each time you submit an update, take the time to reflect the changes in your product page’s description and screenshots to call out new features and accurately portray it.
5. Stand out with a unique icon
As your potential customers browse a nearly endless list of apps, your visual icon is the first impression they’ll have of yours. It’s important to make it count!
When approaching your icon design, it’s important to note that the App Store and Google Play vary in their approach to, and rendering of, app icons. Both stores have preset standards for the ideal size, geometry, and color scheme of app icons, designed to match the rest of the OS.
For iOS icons, the most important thing to note is that icons should be sized to at least 1024×1024 pixels, the dimensions required by the App Store. From here, the Apple OS will resize your icon for any other applications, including app icons (180×180), navigation icons (66×66), and tab bar icons (75×75). Your image must therefore be designed with the meticulous detail of a 1024×1024 icon and the simplicity necessary to still look good scaled down to the smallest size.
Additional resources: iOS 9 Design Guidelines and iOS Icon Sizing Reference Chart
When designing an Android icon, the only difference is that Google Play requires a 512×512 icon, rather than 1024×1024. While not required, Google recommends designing app icons in accordance with its material design guidelines, which details everything from icon anatomy to lighting and shading.
Additional resources: Android Material Design Guidelines and Android Icon Sizing Reference Chart
Regardless of which OS you’re designing for, you need an icon capable of breaking through the clutter. Icons should be clear enough that they immediately convey what your app does, even in its scaled-down form within the apps menu. As such, don’t overcomplicate your icon with unnecessary words or logos that demand extra time from your customers.
To get an idea of what works historically, simply browse the top-rated apps in your category or Google/Apple’s top picks. Across the board, you’ll see a trend toward bright colors, unique shapes, and simple imagery. Few icons use words, and some will incorporate a border or drop shadow to make them pop, regardless of their background. And once again, it’s important to do a little competitive research to ensure that your icon is different enough to avoid having your app confused with a competitor’s.
6. Include screenshots and videos
Like icons, screenshots in your description may not have a direct effect on search rankings, but they do drive downloads. Images convey more about what it actually is and bring your descriptive text to life, allowing potential customers to visualize using your app before they make the download.
While you can upload up to five screenshots for an iOS app and up to eight for an Android app, only your first 2–3 screenshots will show in the gallery on page load. Take special care in ensuring that these screenshots speak to your biggest customer benefits and are strong enough to convince the reader to browse your additional screenshots or download it.
While the app stores prefer images that are representative of the customer’s experience in your app, you can technically upload any graphic into the screenshot field — including concept or character art. Commonly, publishers will blend graphic design with their screenshots to incorporate a text overlay describing key elements or new features. For example, Candy Crush Saga adds a graphic overlay to its screenshots to promote its new update.
Whatever your approach, your screenshots should show off your app’s most pivotal features, latest updates, and the pages on which your customers will spend most of their time. Skip the pretty splash pages and show the customer what they can expect during everyday use. For best results, A/B test different screenshot sets to determine which screenshots drive the most downloads.
7. Localize your app listing
When it comes to global marketing, a “one-size-fits-all” approach simply won’t cut it. Today, only 31% of app revenue is generated by North American consumers. And of those consumers outside the English-speaking world, 72% prefer to use their native language when shopping, even if they’re fluent in English. These two statistics speak to the massive opportunity available to app publishers. That is, those app publishers who are able to tap into this market by catering to the unique preferences of its customer segments.
In other words, if your audience goes beyond the English-speaking world, consider adapting your brand communication and language to the wants and needs of each audience segment.
At the most basic level, speak to your customers in the language they use at home. There are myriad solutions for low-cost translation or localization services that can translate your app’s title, keywords, description, and screenshots to the languages of your largest segments.
Both the iTunes App Store and the Google Play Store allow you to localize your listing to make both discoverability and readability easier for customers in different countries. By doing so, you can increase both adoption and conversion, as more customers find your app using keywords in their language and as more customer download it after seeing a welcoming product page in their language. Together, these two effects can add up to as much as a 767% increase in downloads.
For example, Clash of Clans publisher Supercell translated its app description and screenshots to capture the Chinese market:
8. Increase traffic with outside promotion
At the end of the day, it’s important to remember that on-page optimization is just one tool in your mobile marketing kit. And this is where your SEO knowledge really comes in. It is widely believed that both Google and Apple factor in your app’s total page visits and product page backlinks when determining your search and overall ranks.
Simply put, the more traffic you drive to your listing, the higher it will rank in search results. To drive traffic, build an online presence around your app with social media and content, soliciting press and reviews, and investing in online advertising.
For many publishers, app indexing has proven the most effective strategy for driving traffic to an app’s product page. A relatively new concept, app indexing is the process of making Android or iOS app content searchable and linkable from a web or mobile web search. Customers who see you indexed in a search result can click on your link and be deep-linked to either it's product page (if they don't have it installed) or to the page in your app from which that content is indexed (if they have it installed). Indexing, therefore, helps with both re-engagement and acquisition by promoting your content in new channels.
App indexing allows you to drive downloads and app store traffic directly from a search engine results page.
App indexing has quickly shaken up the world of search, with 40% of searches now returning app indexed results. The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. (For more ways to move beyond the app store with your marketing strategy, check out our guide The 2016 Guide to App Marketing Channels.)
Additional resources: How to Get Your App Content Indexed by Google
9. Update frequently
Mobile customers are looking for apps that are constantly improving, with regular updates based on customer feedback. Apps that are frequently updated are seen, by both the app store and the customer, to be of a higher value and more customer-centric. Consequently, app updates highly correspond to better reviews as each new and improved version of the app should naturally receive higher ratings than the version before.
Of course, releasing the update is only half the battle. The next step is to encourage existing customers to download the update. To help sell your next update, try these three strategies:
- Entice customers within your app (such as a note prompted at login, a push notification, or an update link prominently displayed in the main navigation) notifying them of the new update and what improvements they have to look forward to.
- Update the app description and the “What’s New” field in your app store product page to outline new/improved features with a compelling call-to-action.
- Maintain a large volume of five-star reviews for your app, and especially its latest version. Our 2015 Consumer Survey revealed that one-third of existing customers check an app’s ratings before downloading an update. Maintain a positive rating for an easy win.
To come up with a general recommendation for update frequency, we scoured the 500 top-ranked apps and found that the average update frequency was between 30 and 40 days. Keep in mind, however, that each time you update an iOS app, your ratings reset — and with that, your rank temporarily plummets. As a result, frequently updated iOS apps experience slightly higher app store rank volatility, while frequently updated Android apps experience reduced volatility.
10. Encourage ratings and feedback
Last but certainly not least, a consistent flow of positive reviews serves as the highest possible validation of your app’s quality and one of the highest determinants of rank. In our analysis of the 500 top-ranked apps posted last year on the Moz blog, we found the highest correlation between ratings (both average rating and rating count) and ranks than any of the other factors we tested. Across the board, apps with a large volume of positive ratings dominate the top charts.
We also found that rating volume almost always trumps rating sentiment when it comes to determining rank. The app stores are looking to recognize apps that have the largest fan community — and the best proxy for determining that is the rating count.
The apps with the highest rating counts are those that keep their customers engaged and proactively solicit customer feedback to shape their product roadmap and future updates. It’s important to keep in mind, however, that app store ratings provide just a myopic view of customer satisfaction. Typically, only your vocal minority — those who either love or hate your app — will take the time to write a review. In reality, most of your customers lie somewhere between these two extremes and require that extra engagement or prompt to give their feedback. With intelligent rating prompts, you can boost your rating — and ultimately, your rank — by prompting only those customers most likely to give you a 5-star review.
Wrapping it up
Backed by an understanding of the data and science behind app store ranking algorithms and these top tips for App Store Optimization, you’re well on your way to a bullet-proof ASO strategy. With careful measurement and a little trial and error, you’ll soon catapult past your competitors in the app store top charts.
Of course, App Store Optimization is an ongoing process, thanks both to the continually evolving ranking algorithms and to the competitive nature of the app stores. A successful ASO strategy requires a keen eye, a penchant for analytics, and regular check-ins. Manage this, and your investment will pay off many times over.
See you on the top charts!
Good stuff, Ashley. I especially appreciate that you start your checklists with considerations of what will resonate most with the customer - the language they use, the things that will entice them. It's easy to fall into the trap of leading your strategy with features but starting with a customer-centric mindset will help you optimize any form of content, including apps.
Totally agree, Katy! Forming your ASO strategy (or any digital marketing strategy, really) around the needs of your customers is key to success.
This is a great overview of what is needed to optimize a app, but more so I really enjoyed how it makes you think of what is needed to really reach the right audience. The localization of the product really stands out as if you want to reach the masses realize that they all speak different languages so offering that can help. Another great point was outside the app store advertising. Automatically I started thinking if a dedicated site to help boost an App's exposure would be a good idea. Either way this is fantastic and an area that many SEO's I talk to either are or are not knowledgeable about and really its a vital part of the game.
Thanks for your contributions and the Moz Team!!
Thanks for the kind words, Tim! Many digital marketers who are well-versed in SEO are now taking on building ASO strategies, so I'm glad you found the piece helpful :)
I read many times about ASO but I can't understand properly and think how can I take advantage of it with this checklist?
This is my first piece of information that I am reading on ASO. It is very informative and has sparked my interest to learn more about the same.
We all keep talking about the optimization of content on websites and usage of proper keywords for ranking but I have met very few who will indulge into the discussion regarding the importance of ASO. Its Definitely necessary.
Thanks for this great post!
Thanks for the kind words, Hothal! I'm happy you found the piece helpful :)
Hey Ashley helpful checklist! It takes time to identify the best keyword that creates good traffic and being targeted by your competitors. I have few questions for which I am not certain, and are:
Hi Shalu, glad you enjoyed the list! In response to your questions:
Hope this helps!
I wish that as soon Google will announce something in regard of fake reviews. Anyways thanks for your quick response.
Hey Ashley,
As you said and described about checklist is very informative and the way of your presentation is also helpful to understand very easily. I glad to read and know about all 10 tips which is given by you in this post. Thanks for sharing it with us.
Nice tips!! Thanks for sharing! You rock! :)
Always a list of tips is very useful, especially if they are the top 10 lol
Thank you, Ashley, for your article.
As it has been told many times, ASO positively affects mobile ranking, improves app visibility and helps you get your app discovered in the oversaturated market. Nevertheless, it is not only for free user acquisition, and it is not always as effective as it is thought to be. To unleash its full potential, you should not overlook ad campaigns and learn to understand your customer base.
You can read an interesting article about ASO here https://mobile.devotex.net/what-is-aso-the-role-of-aso-in-user-acquisition/
My 1st comment on Moz community blog after reading it since last 5 year! Thanks Ashley for adding such a huge list of improving mobile app! You discuses on # 9 check "Update frequently" that update app after 30 to 40 days! But what impact on ASO if we are going to update all content, description, title and even icon of App? In case of previous content got good leads, downloads and reviews!
I don't think update frequently is a smart strategy if you don't have a constant flow of reviews. the OP forgot to mention that there is a formula of reviews and rating weight per version. If you only have 25 reviews in your app history and you update 5 times in 2 months that is going to dilute the Rating and review weight to your app.
So update frequently is only OKAY if you are a publisher with constant flow of downloads.
Thanks for sharing your thoughts, Gabriel. Even if you don't have a large volume of reviews, there are many other ways to gather feedback from customers to improve your existing experience. App store reviews are helpful and important to ranking highly, but listening to customers is key to success. You can start by engaging customers through in-app surveys, un-interruptive notifications, and allowing for two-way communication for customers to share their experiences.
As mentioned above, the average update frequency of the top 500 apps is between 30 and 40 days (mainly due to ratings reseting each time an iOS app is updated, which affects App Store rank). It's important to be thoughtful around timing your updates to give your customers the best experience possible, but also to keep your app store rank high. In general, updating your app five times in two months is not something I would recommend.
I believe we'd need to find a good balance between the development and marketing aspect. If there are a lot of bugs to fix, those bugs should be fixed at the expense of the marketing.
Thanks for reading, Usman! Glad you found the piece helpful. In terms of updating your app frequently, the most important takeaway is to keep your in-app content fresh in order to continue delivering a valuable, interesting experience to your mobile customers. In-app content gets stale just like a desktop or mobile web experience, so in order to keep customers engaged and interested, it's important to update regularly. I definitely don't recommend a complete overhaul of your content, description, title, etc. each time you update your app; Instead, focus more on implementing customer feedback (e.g. new features, bug fixes, fresh content, etc.) to improve your existing experience.
Wait 2 seconds... nice article, but...
Your comment about App store Optimization for Google play quoting sensor tower is wrong I'm afraid. Is not about an "Ideal number of times to repeat a keyword" this is Google you are talking about .
So you got it wrong there. I even wrote it on my Book. You can rank in top position without having to repeat any keyword more than once, because Google understands LSI (Linguistic Semantic Indexing), so is not about repeating keywords like SEO in 2001. You can read it in my book ASO Bible.
Apple: Now you forgot to mention since the 2nd of November, 2015, the app store in IOS is different and you can rank for keywords that you don't even have in your 100 characters. so yes, the App store (Apple) not has contextual keywords that you can rank for your app also.
Don't try hijack the post, is good and stuff, but be careful when you talk about how the Algorithm works, this is Moz, and therefor you need to be very sure that you are writing the correct info.
Thanks Gabriel. As I mentioned in the post, you should design your app's product page for the customer, not the algorithm. However, there are certain steps you can take to optimize for certain keywords, depending on the app store. The Sensor Tower study that is referenced shows what they've found to work as a repeatable strategy after analyzing apps in the top charts, but you're right in that nobody knows the exact algorithms Google or Apple use to rank apps, just like with the web :)
Well I'm afraid you are writing an Article about ASO and ASO is not about the "customer" is about the algorithm. The customer is important but let's don't start saying ASO is all about the customer, otherwise if is about the customer (or user) we don't need to talk about an algorithm.
I'm sorry to disagree that "that nobody knows the exact algorithms Google or Apple use to rank apps, just like with the web :)"
we do know.
And you are in MOZ. So people understand how Google algorithm works. ;)
Please keep an eye to the DATE of your article. Almost 2 years old..... ^_^
If you go and put 5 times your long tail keyword in Google Play now a days, just wait for the app to get a warning bell from Google .
Hi Gabriel,
Would you be able to tell us the exact algo with the corresponding weights?
Thank you
Amazing post! I very like your first idea: Understand your customer and your competition. Yes, we must know what our audiences need and what strategies our competition aims to apply to better deploy our marketing strategies!
I never had to deal with App Store Optimization and don't plan to, but I always find posts like this one very interesting, thanks for sharing.
For me and my folks from the industry the most important and tricky part is qualitative assessment of user experience and perspective. Could you recommend some tools to do that?
Thanks for the article!
However, regarding the app icon part, I don't think I agree with the fact that they should immediately convey what your app does. I am not saying that it should not be related at all to the role of the app, but this role is rarely described explicitly in the app icon. Oftentimes, you need to know what the app is to understand the link between the app role and its icon. This relation is not always immediately perceivable and I think this is because the app icon should primarily be simple to be appealing.
In fact, I like to think that the app icon is to the app what the brand logo is to the brand. Just like this interesting article about how to get the app icon right says, the app icon is more like the first impression you get from the app. It has to be unique (to be remembered) and convey the app's looks and feel. So it should be more coherent to the app from a design perspective rather than from a meaning perspective (although this should somehow be there too).
Improving conversions rates by testing creatives is very powerful. Like any other testing method, the results of the test lies heavily on the designs and on understanding what impacts conversions.
A key factor in getting App Store Marketing right is to better understand what users are actually doing on the App Store & Google Play pages. Do they watch videos? Scroll through screenshots? How much time do they spend on the page?
We summarized a year of app store testing (with 50M test users) and came up with these 10 App Store Marketing tips - 10 App Store Marketing Tips - SlideShare. It shows which elements of your app store page should be tested first and their impact on conversions.
Hi Ashley, I am new in app store optimization, please define me starting point of ASO. I want to start the ASo of my App. My app is education relatied app. please tell me how to place the app top of the search result in google play store. Thanks & Regards Bijendra Yadav
Excellent checklist, I completely agree that choosing the right an App name is one of the most important things. Most of the apps' publisher do not publish related screens and photos with their listing. This article can help many publishers a lot. Thank you,Ashley.
Great Tips Ashley Sefferman. ASO is new for me.. and these points will help..
Hi Ashley,
I have written quite a few posts myself as a ghost writer on App store SEO tactics and its funny how many threads on Android subreddit have developers from companies like Uber and more bigger companies not updating their "whats new" section.
It generally says "bug fixes and optimization". While some companies make sure they post amazing and hilarious things there & they are a good laugh most companies say they cant go on in details of whats new and as such miss out to convey why the app is updated and the user needs to spend time and data to update them.
Well Overall a great post and its funny that we need to spend time and effort for App market SEO too. By this what do you think will be next frontier for SEO?
Thanks Hardeep! It will be interesting to see how SEO and ASO practices continue to blend as mobile and desktop experiences become less siloed. In terms of predicting the "next frontier," ASO and SEO already leverage many of the same best practices, so the future will continue to break down barriers between both strategies, in my opinion.
This is a nice topic by promoting the business ads in the popular rating apps by this company brand also increases because now a days different mobile apps are running. So, this is the right choice to publish the ad.
Hi Ashley!!
Without frequent updating our competitors take advantage, and our current and potential customers abandon our app
Cool tips to start Tuesday
Thank you very much!!!
So true, Carlos! Customers benefit tremendously from frequent in-app updates. It's important to keep folks engaged with new content, especially those who engage regularly with the app.
Awesome Checklist!!! I have recently started my first app promotion for both App store and Play store, this is really gonna help me; but i have recently test my app, all features working very nicely and there is not even single issue in any functionality but still for some weeks i have found that some users are uninstalling my app (without giving proper feedback). I have tried to find out the issues but unfortunately still i can not find any reason. can you provide me any testing tool that can help me to find the issues? BTW Thanks for Sharing :-)
Thanks for sharing, Peter! First, how are you currently asking your customers for feedback in-app? There are many methods to try (e.g. in-app surveys, intelligent prompts, two-way messages, etc.), so understanding your starting point is key. Depending on your goals, Apptentive or various other mobile customer feedback tools might be able to help!
Thanks for the Reply @Ashley, We have Property management app and we are taking feedback from users using app two-way messages. Should i change it or it is okay?
It's difficult to weigh in without understanding your complete customer feedback strategy, but two-way messages are a great place to start. The biggest piece of advice I can give when it comes to gathering customer feedback is to make sure you're asking for it at the right place, at the right time, and to the right person, along with giving your communication the personal touch customers deserve. We actually published a video on the topic earlier in the week, which you can see here if you're interested in hearing more. Best of luck!
Again Thanks @Ashley for the Advice and video... It was so helpful :-)
Hey Ashley,
This Article is Great, You have covered almost every factors for optimizing an app, you have focused the article in user point of view and that matters. Thank you for Sharing!
Regards,
Thomas
A very well written Article indeed,
We are going to release an app soon, and I found this article very useful. Especially the choosing right name for the app part!. Keep more coming!!.. :
Awesome, Mohamed! Best of luck on your upcoming release!
Very interesting Ashley and helpful.
Internet blogs abound with articles on tips on how to promote keywords of your website and be competitive, but articles on highlighting an app are missing. No use having the best app if you do not know how to position it at the top of the ranking.
Thanks for this great article,
I went through mere Pointers yet was able to get juice of the post.
I am not into "App Store Optimization" yet i love learning about new things :)
Awesome post, Ashley!
The great point I like is increasing traffic with outside promotion using app indexing. Many app publishers have totally missed this one.
As you know, I like your post so much that I recommended it in my blog post about app store optimization :-)
Just wanted to spread your words to more people.
Keep up the great work!
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Really an interesting and worthful article for the ASO beginners. Thankyou @Ashley
Interesting article, every day I learn more new things in this blog, I hope to follow your concerns and take into account all the knowledge put into this article, thank you very much
awesome article. I also need to optimize someone app, I was expecting to read more about #ASO but i think i need to do more research on internet about ASO.
meanwhile thanks for good information.
Solid list Ashley. Great place to start for someone who is new to ASO. I did a lot of these when I did my first ASO a few years ago when I was working with a startup in the UK. I also found a good combo is trying to get app downloads through paid search with AdWords ad extension. Combining the extension and ASO was a massive in growing our customer base.
I think this is very much helpful.
Really great list that is very helpful- and strangely absent on the interet for those of us looking for guidance :) I have a specific question and I was hoping you might be able to help. I have an app that is very popular and is used by thousands every day. It comes up #1 for all searches in our niche using the proper keyword combinations. However, even though we are #1, we stopped showing entirely on the right rail in the "Similar" column when you look at our competitors. Then when you click on "See More", we are not on that page of results either. Any thoughts on this? Thank you for any feedback you might provide. Its a mystery to us. Btw, long time fan of MOZ and a Moz Local customer :)
These kind of posts are really useful for begginers (and not so beginners...) that'd like to know more about how to optimize your ASO page. Thanks for such a good post!
the App Store Optimization checklist looks like this:
Add Video to this list ..
@barbara , Yes, it is
Hi,
Nice checklist!
But don't remember to watch your conversion rate + CTR on listings (Top Charts / Search results). It impacts directly installs and revenue.
Take a look at our ASO Guide 2016 (in Spanish): https://pickaso.com/guia-aso
Also, soon we are launching the first Performance-Based ASO Tool: https://thetool.io
Keep in touch! ;)
Hello Ashley Sefferman,
I’m a regular reader of your blogs. I truly liked the blog post that you wrote about App Store optimization tips its a popular post on that blog, and a couple of useful points that caught your attention.
I hired some companies for my app promotion but there was 0 results. Recently hired Appfillip for ASO & they followed all app store policy according your blog. I am getting good results.
Nice
This is awesome and very helpful. Thank you!
Great article, I really enjoy reading this especially with those graphics.
Great article. It is not very big and not too small. I want to note that the icon and screenshots of the application does not unimportant as it may seem at first time. Since I am not expert of app store optimization subject , I used one service which specializes in the promotion of mobile applications, particularly at ASO (click here). If you want to do all to understand (as I am), this article will be very useful. Thanks to the author!
Thanks for these tips, they were very interesting.
ASO is on of the most important things in mobile apps promotion. Undoubtedly, the quality of the application plays an major role, but without good app store optimization promotion of the application in app store can not be.
I can advise you one great service i have worked with to promote my app, they are called Applead - https://applead.net/en/aso
Great App store optimization Check list..its awesome
Awesome stuff. Thanks for such a great and helpful content
Thanks for such an awesome article
Thanks for posting such an awesome article
Awesome!! I'm enjoyed the post.