How do you decide what's a good link and what isn't? In today's Whiteboard Friday, Rand looks at whether on- and off-topic links are more powerful and what else you should be looking for when building a link.
Most non-SEO folk you talk to are generally very nice people. Then, though, there's the non-SEO "expert" (loosely defined as someone who has a cousin in marketing). Well intentioned but misinformed, they believe SEO is urban legend, no better than a Ponzi scheme. In this post are a few of the worst offenders.
It's been a long time since we covered one of the most fundamental building blocks of SEO--the structure of domain names and URLs--and I think it's high time to revisit.
Vanity URLs are a useful, creative way to expand the reach of your brand while retaining the SEO-integrity of your main web domain.
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
Several months ago, Google announced a new sitelinks search box. Despite its strong adoption, until now we've had very little evidence to understand its effects. We implemented it to share with you the results. Here's what we found...
Starting your SEO strategy with questions only works if you're asking the right questions. In today's Whiteboard Friday, Rand covers the five that'll lead you in the wrong direction, and the five steps you should be taking instead.
Using a hypothetical client, Jeremy Gottlieb shows you just how much keyword research you can get done in 90 minutes (and walks you step-by-step through how to do it).
These videos are from the second in our series of free presentations at the Mozplex called MozTalks. For those who couldn't attend the last one with Rand and Dr. Pete (or those who'd like to see them again!), we've got you covered. Enjoy, and we hope that you're able to make the next MozTalk!
We've curated the very best digital marketing content from 2014. Find out who tops this year-end edition of the Moz Top 10 and how you can be a part of the fun.
There's an incredibly important ranking factor that SEOs just aren't paying enough attention to, and Rand (as Randa Claus) is here to fill you in with a very special episode of White*beard* Friday.
Redesigning a website is one of the most neglected areas of online marketing. Often, the right parties are not involved, or they are involved too late, leading to errors, omissions or drastic decreases in site traffic. Don't allow your business to fall into this trap.
If your business is still obsessing over a top 10 position in Google, the brand is missing out on some excellent opportunities. Our latest study reveals web prospects are looking well beyond the first page of returned results.
Think everyone knows as much as you do about SEO? Think again. Find out what the average client really knows and what happens when you don't make sharing your SEO knowledge a part of your standard business practice.