Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.
2014 will be an exciting time for the future of content. As technology evolves and competition for user attention increases, marketers need to be agile and adapt to the growing needs and expectations of their customers. Here are four specific trends to watch.
Today, I'll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we've moved beyond just doing SEO and I'd love to show you the lessons we've learned in the time it took to get here.
Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don't have to cost a huge amount of money. Here are some great lessons we can all learn from an immensely successful campaign in the UK.
Big content isn't just about building brand awareness, your customer base, and your revenue. If you use big content to serve a higher purpose, it can make a really big difference in your business.
There's a lot of buzz about viral marketing, and sometimes it stems from unexpected places. This post dives into a case study of my own — a site that gained traction when it hit the front page of Hacker News — and details some advice I learned along the way.
Many marketers are now thinking about how they can approach international audiences. This post details how to create the right content and reach out effectively to a Spanish-speaking audience in a way that can be applied to just about any other language.
Viral content can lead to astounding results when the right ideas are shared with the right communities, and coming up with those ideas doesn't have to be a daunting task. By blending the right kinds of research with some out-of-the-box thinking, you can maximize your potential for success.
Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy. Learn how to avoid three of the biggest strategic mistakes, and ensure your content marketing is on track for success.
Time and again we hear the same old argument that we shouldn’t be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often.
A new Conductor study dove into just what it is about headlines that really resonates with readers: a clear indication of what they can take away from the articles. In this post, Conductor's director of research details how they arrived at that conclusion.
In 2012, I decided to undertake an evergreen content experiment. I created a piece of content that I planned to update regularly over an extended period of time. The aim was to see if putting ongoing effort into one page on a website would prove more efficient than spending time planning and creating multiple pieces of fresh content. This is what I found.
It's an SEO's duty to try to utilise and leverage as many opportunities as possible for clients and employers in order to drive relevant traffic to their websites. One technique that I sometimes feel is overlooked — or at least not given the attention it deserves — is transcription, i.e. turning audio or other media into text.
From enterprise to small businesses, content marketing is one of the best ways to build trust with prospective customers. It's safe to say that trust building has replaced content as "king" when it comes to content marketing success. Here are ten stellar tips to help you succeed in boosting your customers' trust through content.
