Do you want to know the value of your content? In today's post, Mike Pantoliano shares his tips for calculating the real ROI of your content strategy and marketing efforts.
It started as a simple gag designed to target what I assumed (at the time) to be a very niche set of potential readers and influencers. I wasn’t expecting much more out of the prank beyond a few chuckles from those who were already within our modest sphere of influence. But as the one millionth visitor rolled it, I started to think about what I'd accomplished and how I could help others do the same.
As successful link building tactics change, companies and clients alike are seeking to understand how certain forms of link building can be translated into long-term content marketing campaigns. But when you're creating a content marketing strategy from scratch, where do you start? Stephanie Chang's content marketing strategy framework is an action-packed, insightful place to start!
Content is a powerful tool that can be used to grow your business and your community, but it can't be all about you. Consider using foundational and community building content to add value and draw customers to your business.
If you want your boss to care about content marketing, you need to know how to pitch it right. Whether you're selling content marketing to the C-Suite, your manager, a client, or even trying to convince yourself, here is everything you need to make a compelling argument and be on your way to content marketing success.
Not all great content goes viral, but content that does go viral is great. Although we can't guarantee that any piece of content will take the web by storm, we can make sure that a piece of content has what it takes.
So, you think you're ready to launch some content? Before publishing your hard work for the world to see, check out these detailed pre and post content launch checklists to ensure your work has the best chance of survival possible.
When tragedy strikes, businesses want to show their commitment to their customers and demonstrate support however they can. But sometimes, it's difficult to know the right way to approach the situation. Check out how these businesses, big and small, set examples of true customer support in recent times of crisis.
Managing SEO and content engagement strategies take a significant amount of time and effort to plan and execute. Get the most out of your hard work by integrating open social collaboration into the process to not only produce better work, but to improve your organic search results.
Getting a link from a well-known site with high domain authority is the holy grail of SEO. In today's post, Kate Morris takes us into an Advanced Content Analysis to see just what kinds of posts Mashable loves to publish, which ones are most successful, and what days of the week are best for posting.
There has been plenty of recent discussion around the role of an SEO beginning to include a wide variety of inbound marketing tactics. Is it time for the responsibilities of an SEO to change, or is the term "SEO" as we know it evolving? Kieran Flanagan highlights why it's important for SEOs to become great funnel owners during these times of change.
Want to know how to get a link from the Wall Street Journal? In this content marketing case study today, I’ll describe in detail exactly how my team and I recently did just that!
Over the last year, I've really started to see the impact of big content - ideas that take real effort and break the mold of typical articles, infographics, etc. I make the case for Big, why it's about more than just quantity, and how you can keep costs and risks reasonable.
Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.
