Moz's Brand-New SEO Learning Center Has Landed!
Moz News | Basic SEOWe've rebuilt our SEO Learning Center from the ground up. Check out why we did it, what's new, what's coming, and please let us know your feedback!
Basic SEO - Page 2
By: Rand Fishkin
10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday
Basic SEO | Whiteboard FridayNot everything you do on your website affects your Google rankings. In this Whiteboard Friday, Rand goes through ten things commonly believed to influence rankings that Google actually doesn't care about.
By: Britney Muller
How to Prioritize SEO Tasks [+Worksheet]
Basic SEO | ProductivityFive tips for prioritizing your SEO work: setting specific goals, identifying important pages for conversions, uncovering technical opportunities via a site crawl, time management, and providing consistent benchmarks and reporting.
By: Bridget Randolph
The Beginner’s Guide to Structured Data for SEO: How to Implement It
Basic SEO | Technical SEOLearn to identify opportunities and implement structured data for SEO on your website. This guide focuses on the most basic types of markup and the most common use cases, plus resources to help with the more technical aspects of implementation.
By: Bridget Randolph
The Beginner's Guide to Structured Data for SEO: A Two-Part Series
Basic SEO | Technical SEOSEOs have been talking about structured data for a few years now, but only 17% of marketers are using it. There's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for SEO purposes.
By: Miriam Ellis
How to Perform a Basic Local Business Competitive Audit
Local SEO | Basic SEO | Competitive ResearchAre you outranked in Google's Local Pack? Then it's high time for a competitive business audit. Use this example analysis and downloadable spreadsheet to analyze the strengths and weaknesses of multiple businesses and devise a plan to win.
By: Brian Childs
How to Find Backlinks
Basic SEO | Link BuildingHow to find backlinks? Step 1: Navigate to Link Explorer, a tool used to research the backlink profile of a website. It will show you the quality of backlinks using metrics like Domain Authority, Page Authority, and Spam Score. You can do a good amount of backlink research with the free version or pay to receive unlimited backlink data.
By: Jen Carney
Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach
Content | Social Media | Basic SEOYou've spend too much time and effort on content creation to share it only once. Check out 4 smart strategies you can implement today to improve the reach of your existing content.
By: Rand Fishkin
5 Tactics to Earn Links Without Having to Directly Ask - Whiteboard Friday
Link Building | Basic SEO | Whiteboard FridayStop bumming out journalists, bloggers, and content creators by begging for links. Try out some of Rand's tactics in this Whiteboard Friday to earn those links without the painful ask (and low success rate).
By: Bridget Randolph
"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics
Basic SEOWe're so fond of the idea that SEO is hard because it's always changing. But is that really true? Bridget Randolph challenges a common industry refrain and brings us back to the basics of what's really important in our work.
By: Brian Childs
SEO for Copywriters: Tips on Measuring SEO Impact - Next Level
Content | Analytics | Basic SEOLearn how to use Google Analytics to track and measure the SEO impact of your content efforts.
By: Russ Jones
Paint by Numbers: Using Data to Produce Great Content
Content | Basic SEO | BloggingIt happens to the best of us. Sometimes it is hard to find that inspiration for writing even though we feel a drive to produce more and better content to push marketing numbers. Sometimes we should stand back and let the numbers do the writing for us.
By: Brian Childs
How to Target Multiple Keywords with One Page - Next Level
Keyword Research | Basic SEO | ToolsIn this edition of our educational Next Level series, you'll learn an easy workflow for researching and targeting multiple keywords on one page. Read on and level up!
By: Bill Sebald
How to Build SEO Strategies Effectively (and Make Them Last)
Basic SEO | Marketing Industry | Business PracticesWith all the obstacles of everyday SEO work, how can you build a strategy that lasts? Bill Sebald shares 5 considerations every strategy requires, how to map your course, and how to reset your frame of mind to do your best work in 2017.