The SEOsphere has been abuzz with talk about Google's Panda algorithm recently. Jen Slegg, founder and editor of The SEM Post, reveals the key new takeaways from Google's own experts about Panda, and highlights actionable advice that SEOs can put into place right away.
Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online.
We've all felt the pain of dealing with Internet Explorer in one way or another. Now that Microsoft is deprecating IE and introducing Edge as their new browser, it's good news for SEOs and web devs alike!
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016.
Are you ready to push back on the data-is-all-we-need mindset? The success of your content marketing efforts depends on it.
SEO is not something that is done. SEO is a way of doing things that encompasses many teams and initiatives. To guarantee success, SEOs will need buy-in and support from the whole company. Benjamin Estes outlines the importance of getting everyone on board with your company's SEO.
Are you aware of the finer details of links and linking pages? We've got a sneak peek into a chapter of Paddy Moogan's ebook, "The Linkbuilding Book," detailing all the aspects of a link that you should be considering when you're implementing a linkbuilding strategy.
It's no longer just about optimizing your website for Google. It's about optimizing your presence across the web. SEO has tentacles that extend well beyond your website, so it's important that you begin to think of search holistically, taking into account all of the areas that can be optimized.
Ever see the little guy win big? That no-name website score huge rankings against the big domains on the web? Today we are going to take a close look at Million Dollar Content - pages that beat back the domain demigods in the SERPs to earn huge organic traffic value year-in, year-out.
The Google Glossary is an ongoing attempt to catalog the rich Google feature set and the world beyond 10 blue links.
Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.
Product descriptions are some of the most neglected pieces of content on the web, which is a shame because they are often the first point of contact for ecommerce customers.
If the name "Google Webmaster Tools" rings a bell for you, you might already have an idea of what Google Search Console is. This post shows you how to successfully set up Search Console for your site.
