Learn how eCommerce catalog content pruning can increase your revenue in 2016. Everett Sizemore shows you how to prune responsibly, and why you should start doing it today.
If eCommerce businesses hope to remain competitive with Amazon, eBay, big box brands, and other online retail juggernauts, they'll need to learn how to conduct content marketing, lead generation, and contact nurturing as part of a comprehensive inbound marketing strategy. Learn how to add lead generation and contact nurturing to your inbound marketing toolkit.
This is a story about Panda, customer service, and differentiating your store from others selling the same products. I'm going to use a real-live example that I suffered through about a month ago: I was looking for a replacement sink stopper for a bathroom sink. It did not go well.
Wolfgang Digital analyzed 30 sites totaling 56 million visits to find out how your standard KPIs (bounce rate, session duration, percent of mobile revenue, and more) correlate to conversions.
Looking to optimize your Magento site for search? It's easier than you think and well worth the effort. With a few simple adjustments, your site could be a favorite of search engines and web searchers.
This post guides you through setting up and running a rank tracker for organic searches in Amazon.com. Best of all? The tools it requires are free (for now).
The eCommerce SEO community is ignoring a huge opportunity by focusing almost exclusively on Google. Amazon has roughly three times more search volume for products, and this post tells you all about how to rank.
Mozzers just can't get enough of e-commerce. On July 31st, Everett did a webinar for us about tips and tricks for making your e-commerce sites SEO-friendly. As attendees had a ton of questions -- not all of which we could answer in our limited time together, we wanted to make sure they all were answered.
May It Please the Mozzers, I haven't written on the blog in months, but I simply couldn't let today pass by without acknowledging the courage and perserverance shown by Rhea Drysdale in her pursuit of justice. She's my hero and I want to be just like her--A woman of action and humble fortitude. ...
May It Please the Mozzers, Content aggregators should pay attention to a recent settlement between the New York Times and GateHouse Media. According to Online Media Daily, the New York Times agreed to remove headlines and first sentences of GateHouse articles referenced by the New York Times on one of its content aggregator sites, Boston.com. Is this case part of a trend?
May It Please the Mozzers, I want to briefly touch on some collections methods and issues today. The first step is to try and collect the money yourself with follow-up invoices, letters and an offer of a payment plan. In this stage you can often accomplish two important things: getting a personal guarantee from the business owner, and getting the...
May It Please the Mozzers, I wanted to give everyone a little update on the DSW v. Zappos and Commission Junction case. I first blogged about this case here, back in June 2008. Very briefly, the facts of the case are thus: DSW sued Zappos and Commission Junction over alleged trademark violations....
May It Please the Mozzers, The world is filled with all kinds of nutty people. Mostly, this is a wonderful thing. But sometimes people go too far. This case involves two lawyers, a messy breakup, and a blog about "Guns, God, Food, Beer, Tools, Politics, and Whining." Stephen Hogge, a Florida attorney, operates the blog ...
May It Please the Mozzers, The Washington State Attorney General announced in a press release yesterday that it was suing a Redmond-based SEO company, Visible.net. According to the Complaint, Visible also does business under the name WebMarketingSource.com, Caputures.com, and Captures.com (that's not a typo). The AG...