When customers research products on your site and convert in-store, it makes measuring the ROI of your digital influence almost impossible. Luckily, there's a report for that: the Research Online, Purchase Offline (ROPO) report. Check out how to get started measuring the impact your online ads have on offline sales.
What goes into valuing a website? If you've ever considered selling your online business, you've likely wondered how much it's worth. This post lays the foundation for what you'll need to know to prepare your selling timeline, build value, make smart cost-cutting decisions, and move forward with the process.
iPhone users tend to spend 3x as much as Android users, according to an analysis of 31 million mobile e-commerce sessions. Digital marketers can capitalize on this revelation via Facebook and AdWords.
One large e-commerce brand noticed a startling shift in organic CTR, with paid ads now earning nearly the same percentage of clicks as organic results. What does this mean and how can sites combat the new trend?
Wolfgang Digital analyzed 143 million website sessions and $531 million in online revenues to find out how e-commerce KPIs correlate to conversions and which metrics drive success.
When deciding on URL structure, there's a lot to take into account — and a convoluted structure can result in wasted hours and dollars when trying to gather and analyze data. Learn about creating efficient, logical URL patterns from the get-go.
Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more.
Which keywords are right for your e-commerce product pages? Brian Childs walks you through how to simplify your research process on-the-go with the SEO toolbar.
From your top-level nav to your seal-the-deal content, there are endless considerations when it comes to crafting your ecommerce page. Using one of his personal favorite examples, Rand takes you step by detailed step through the process of creating a truly superb ecommerce page in today's Whiteboard Friday.
Wolfgang Digital analyzed Google Analytics insights from over 80 million website sessions and over a quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website KPIs for you to use as benchmarks.
There are signs that Google may someday allow for transactions directly in the SERPs. What would that mean for ecommerce sites, and how would optimization look?
Make your copy work more effectively for your e-commerce brand by matching the language to the intended audience.
Delivering a product page that delights customers and leads to increased conversions is easier than you think. Moosa Hemani brings us some no-nonsense advice when it comes to optimizing an e-commerce site that results in a positive user experience.
Those 301 redirects could be more costly to your brand than you previously imagined. Brian Wood dives into the results of an accidental SEO test that turned out to be serendipitous.