Humor can be an incredibly effective tool for your branding efforts, but there's some risk involved. With lots of helpful examples of approaches that worked and some that completely failed, this post shows you how to find the right strategy for you.
Here are some useful ways for charities and non-profits to increase their online exposure, without draining too much of their already limited resources. I include tips to increase brand awareness and donations at no cost (except for a little time and effort).
Brand storytelling offers us a way to connect with our audiences in truly memorable ways by appealing to their emotions. People have been telling stories for as long as they've been around, and with a few examples, we see how ancient wisdom can be applied to modern tactics.
A great deal of emphasis is placed on inbound marketing and attracting new customers. However, we should be careful not to neglect the existing clients that we may have. In this guide, I look at why remarketing and reconverting your clients can be a valuable tactic for your business, while also providing examples on how we can do just that.
Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the expansion process? Transmedia Storytelling is here to save the day!
Web marketing and the entertainment industry have more in common than you might think. In today's post, Ginaluca Fiorelli shares the epic tale of the Beauty and the Brand to show just much SEOs and web marketers can learn from watching the trends on the Red Carpet.
The days of SEO being all about gaming the search engines to rank for terms are over. To truly win in the long term, we have to focus on building branded traffic. This is especially true of small companies and startups.
The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels ...
It's all about the first impression. Whether you're launching a startup, product or feature, the launch can make or break it. It's the shining moment when all eyes are on you. Better make the most of it. There's stories of how some companies got it right, but one that stands out in particular: Spotify. Looking at the success of Spotify, to the tune of over 2.5 million paying subscribers, there's one thing that sticks out in my mind… the launch.
Last month I talked about 7 lessons I learned from running an SEO agency. One of the things I’ve learned over the years is that you can command clients to pay you 6 and even 7 figures a year if your agency has brand recognition. Brand recognition also gets you more inbound inquires from c...
The Koozai team are taking over the SEOmoz Whiteboard today with Mike Essex and Samantha Stratton presenting on effective techniques for controlling branded term searches. So if you want to stop negative press, counterfeit goods and bad reviews appearing for your product or brand name searches we will show you how. So for more sales with Page One Domination, watch on:
Last night, I was feeling under the weather, lying on the couch and watching a college football game on television when this advertisement comes on: It's clever, right? JC Penney realizes something every SEO, social media ...
Hi Mozzers! Today I wanted to share with you a recent experience that highlights the value of hiring an inbound marketer/strategist prior to launch of a new product and some recent success a project I worked on has had in generating loads of links, tons of Twitter hype, some great traffic - and most importantly some solid lead generation... with just a holding page. ...
I'm constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day. It usually goes something along the lines of: Other Person: It's easy to be a thought leader in the fields you just showed, but what are the rest of us ordinary businesses supposed to do?
