Branding - Page 5

By: Rand Fishkin August 2nd, 2011

A Theory About Google: Authenticity and Passion as Ranking Signals

I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective (even when I know I should be doing other work). Over the past 6-9 months, I've been getting...

By: Laura Lippay June 8th, 2011

8 Methods + Lots of Tools for Getting to Know Your Audience

Branding

You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares. But do you know what they really want out of you? Do you know how they really feel? Do you know what they want more of or less of in your industry? Do you know what they like or don’t like on your site or your competitor’s sites? Do you know what they think about your new product launch? If you knew this information, how could you use it to improve your products or services?

By: Keenan Steel January 26th, 2011

The Power Of Volunteer Search Marketing

Branding

This post is primarily a beginning guide to doing volunteer search engine marketing for nonprofit organizations based on my experience, but it is also an effort to convince more companies to donate time and resources to charities. Companies that do so may find significant SEO and PR benefits for their own site, as explained in what follows. Over the last several years, I've had a ...

By: Rand Fishkin January 25th, 2011

Recommendations for Blog Commenting as a Marketing Strategy

Branding

Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...

By: Mike Kalil June 29th, 2009

Tips from a recovering journalist: How to write effective press releases that help SEO

Branding

It's been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial...

By: Will Critchlow September 2nd, 2008

A Reputation 2.0 Problem - Wiki-Circularity

Branding

What with it being Labor day in the US yesterday, it should have fallen on the trusty global associates to put together something for the SEOmoz blog. Unfortunately we were working instead :( Waiting for the bus in the rain this morning was a fairly miserable start to the day, but what if it had started worse? What if I had woken up this morning to find bad things written about me or my company on the internet?

By: Jane Copland May 28th, 2008

Turning a Fail Into a Win: Twitter Gets PR Right

Branding

Using Twitter over the past week or so has been a very frustrating experience. The site takes a long time to load, its features either intermittently or permanently don't work, updates get lost and, due to the site's miserable uptime, its third party applications don't work either. For a time, every second person's update complained about Twitter's uptime (or lack thereof), and some suggested a mu...

By: Rebecca Kelley May 6th, 2008

Have Online Press Releases Gone the Way of the Dodo?

Branding

Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb. Sure, his session was a bit salesy (then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all), but he did make so...

By: Jane Copland January 16th, 2008

Wireless Internet and a New Age of Reputation Management

Branding

When the Internet began to usurp more traditional forms of communication, I remember hearing quite a number of discussions about how dangerous letter-writing had suddenly become....

By: Jane Copland August 3rd, 2007

When to Respond to Criticism, and When to Keep Quiet

Branding

In this week's Whiteboard Friday, Rand advocates responding to the online criticism that comes your way, usually via forums and blogs. He talks about politely taking responsibility for the things you've done wrong and equally politely trying to explain your position.

By: Scott Willoughby May 10th, 2007

Whether DNC or RNC, Political Candidates need SEO

Branding

Due to the first round of Presidential Candidate pre-primary debates occuring recently, I decided to have a poke around and see what the State of the SERPs is like for the major 2008 Presidential hopefuls. I was surprised to find that, despite Howard Dean's major success with online fundraising in 2004, and the vast popularity of political blogs and web-centric PACs like MoveOn.org, many of the 2008 Candidates are committing huge SEO blunders.

By: Jane Copland March 16th, 2007

The Ethics of Reputation Management (or, "Getting Stuff Deleted From Google")

Branding

Online reputation management is something that (unless we are very stupid) we've all done. We've all crafted something on our blogs or social networking profiles to project a specific image to the public. Unless a blog or profile is private, we have no idea who that "public" might include.

By: Rand Fishkin March 8th, 2006

Is White Hat Link Building Equivalent to Public Relations on the Web?

Branding

I got to meet with the PR firm Ruder Finn today in downtown San Francisco and our talk focused on how similiar the PR and online link building industries are. Let's examine the two side by side: Public Relations: Build a contact list of reporters, writers, press folks, etc. Target a piece of ...

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