Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
Guest blogging isn't dead. Being a Spammy McSpammer who only guest blogs to build links is dead.
600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore.
Have you ever wondered why bloggers didn’t reply to your last outreach email? Why they refused to link to your shiny new infographic, or what they really think about SEOs? This post walks through the results from a survey of bloggers, offering a window into their world.
Guest blogging can be an effective way to build credibility and attract the right customers to your business and your community. Here are five simple steps for finding the right opportunities.
Have you ever wondered what goes on behind the scenes at YouMoz? Here's an explanation of what we're looking for, how to put together a good post, and some frequently asked questions.
This kind of thing might happen to Rand all the time, but it’s not often that a digital marketing company based in Leeds gets 100,000+ people reading anything it does (at least on its own site). That’s what unexpectedly happened to us on www.branded3.com a few weeks ago – what essentially started as a rant from some guy having a bad day blew up and now has 1,184 votes on Hacker News (and incoming links from some of the biggest sites in the world).
With “content marketing” being the indisputable SEO buzzword of 2012, we can expect 2013 to see an onslaught of marketers trying to build links with guest posts. The growth in this market will cause some sites to lower their guest posting standards, others to raise them, and still more to stop accepting them altogether. We're going to help you combat this by sharing how we got posts up on ProBlogger and Search Engine Journal, and by introducing you to our strategy for success with our clients.
In order to create a successful blog, you must be passionately curious about the topic you're covering. Learn how to turn even the most uninteresting blog post topics into goldmines with these tips for successful bloggers.
The power of blogs is an undisputed precedent here in our online marketing world. If you are amongst the many considering the possibility of starting your own in-house blogger program, here are some tips you won't want to miss!
Purchasing or financing a blog can be a huge help in establishing and growing your brand. John-Henry Scherck outlines how to purchase a blog and how to follow through to make it a success for both your brand and the blogger.
Guest blogging is on its height and the buzz about it can be overheard easily as whole sphere is talking about it these days. There are some who think guest blogging as one of the powerful tactic while others discourage these ”some” saying that guest blogging is highly misunderstood and people are misusing it. In my honest opinion both mindsets are correct. I did...
Blogging is tough these days. It's a crowded realm with a staggering amount of people in the game. With so many competitors, how will you get your blog to stand out from the crowd? Check out these tips for a solid foundation.
