Mobile - Page 2

By: Tom Anthony May 20th, 2016

All About App Search: Indexing, Ranking Factors, Universal Links, and More - Whiteboard Friday

App search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant.

By: Eric Enge April 20th, 2016

Battleground Mobile: Why (& How) to Prepare for the Future

Mobile

Believe it or not, the mobile takeover is still only just beginning. It's more important than ever to plan ahead. In this post, Eric Enge itemizes the tactical opportunities you have to create a mobile-first mindset from the get-go.

By: Chapman Lever March 17th, 2016

How Google's AMP Will Influence Your Online Marketing

Search Engines | Mobile

Accelerated Mobile Pages are a big new change in mobile search. Get the low-down on just how they may positively and negatively affect your online marketing practices.

By: Ashley Sefferman March 15th, 2016

The App Store Optimization Checklist: Top 10 Tips

On-page SEO | Basic SEO | Mobile

The world is going mobile, and those apps ahead of the curve in ASO and app indexing trends will be those that nab market share from traditionally web-dominated search results. Ashley Sefferman will help you get ahead of the pack with these 10 awesome tips to check off your app optimization list.

By: Rebecca Maynes March 3rd, 2016

Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

Search Engines | Mobile

The mobile searcher sees the world pretty differently from the desktop searcher. New for 2016, Mediative offers insights from their eye-tracking study on mobile SERPs. Learn what you can do to boost your mobile visibility in those all-important top organic listings!

By: Cindy Krum February 16th, 2016

Beyond App Streaming & AMP: Connection Speed's Impact on Mobile Search

Mobile

SEOs have a new upcoming hurdle to leap in the race for rankings: searcher connection speed. Cindy Krum explains how and why Google is testing connection speed as a ranking factor, and what you should be thinking about for the future.

By: Roy Hinkis December 21st, 2015

Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps

Mobile

When Google announced last month that app-only content would now stream in the SERPs via the cloud, regardless of whether that app is installed on your phone, they introduced a real game-changer into the equation. Although this update is still in beta, we should begin to think about what it could mean.

By: Will Critchlow December 18th, 2015

What You Need to Know About Accelerated Mobile Pages (AMPs) - Whiteboard Friday

Mobile | Whiteboard Friday

You may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details.

By: Rand Fishkin December 4th, 2015

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? - Whiteboard Friday

Mobile | Marketing Industry | Whiteboard Friday

Mobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

By: Bridget Randolph October 26th, 2015

How to Get Your App Content Indexed by Google

Search Engines | Mobile

While the idea of app indexation isn’t new, it's an area of rapid innovation—and the process for getting your apps indexed by Google has recently been simplified. Bridget Randolph provides a brief overview of that process and gives us an update to the app indexation info already available.

By: Alex Walz May 27th, 2015

Deconstructing the App Store Rankings Formula with a Little Mad Science

Search Engines | Mobile

This deep-dive look at the Apple App Store and Google Play highlights some interesting nuggets any app developer would find useful, in particular the information surrounding rankings.

By: Dr. Peter J. Meyers April 22nd, 2015

7 Days After Mobilegeddon: How Far Did the Sky Fall?

Search Engines | Mobile

After the dreaded Mobilegeddon update from Google, what terrors have befallen the SERPs? Dr. Pete will regularly update this post with the latest from the Mobile Mozcast.

By: Billy Hoffman April 13th, 2015

How to Keep your Site Fast for Mobile-Friendly

Mobile

With the mad rush to optimize mobile sites prior to April 21st, it can be very easy to sacrifice performance in the process. Our friends at Zoompf are back to help you make sure your site loads quickly over a mobile connection.

By: Cindy Krum April 6th, 2015

9 Things You Need to Know About Google's Mobile-Friendly Update

Content | Search Engines | Mobile

My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.

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