Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it's not just building a great infographic and notifying some bloggers about it.
In this post I hope to provide you with a close look at the true impact of creating evergreen content. We will explore an evergreen library from someone who has put creating evergreen content into practice.
A transition is in effect. The web is maturing and like any form of media that has gone before it that can mean only one thing: That content is now at the epicentre of audience creation once again. The introduction of Penguin, as we know, is forcing every online business to re-examine how it ‘does’ online marketing and begin looking for ways to grow reputation, reach and visibility via content rather than the link building practices of old.
Most of us don't get to choose what we write about. Random affinities can help keep your content fresh and, most importantly, reach your audience in more ways than ever before.
If you've ever slid through a job on half your ass, this post is for you. This is the story of why we do half-assed work, why we're cheating ourselves, and how we can stop it.
There have been multiple articles that have discussed the value and opportunities that content marketing brings to SEO - from organically building external links and ranking for more long tail keywor...
Below is a breakdown of eight elements that inspire action and how to add them into your content. You should be purposefully weaving these elements into your content. At the end of this post, I’ve included an evaluation rubric for you to consistently measure if your content incorporates these attributes.
When I suggest that businesses should think about creating some content I'm frequently met with objections like - But my niche is boring - no one cares! Actually I don't think that there's such a thing as a boring niche, but I do understand where they're coming from...
Last month in Philadelphia, I gave a short presentation on content marketing to an audience at SEER Interactive's SearchChurch. Since the setting was so unique, I tried a unique format and style that I haven't done previously. It was a bit fun and silly, and also a little heavy-handed (but meant tongue-in-cheek). The fundamentals of what I tried to present, though, are things I solidl...
Last week’s Facebook IPO may go down in financial infamy as being the biggest and most high profile IPO flop of the century – and this Internet Marketer's content marketing efforts may have inadvertently triggered the epic Facebook IPO meltdown. Sounds ridiculous and completely preposterous, right? Read to the end of the story and decide for yourself!
Content Marketing is hot. White hot. SEO and digital marketing thought leaders are declaring that Content Marketing is the next big thing. Even Rand is touting its importance...
How can you make creating high quality, shareable content easier? What processes can you follow to minimise the time you spend researching and thinking and maximise the time you spend creating and sharing your content?
There has been a lot of great discussion about the term “inbound marketing” of late and exactly what is covered by that phrase. For the purposes of this case study we are using the hubspot definition of inbound and outbound marketing. The following is a case study of how we (Salesforce.com) used inbound marketing along with social advertising and great retargeting to grow both our traffic and leads in the UK.
Curation Content is a Content Marketing tactic that SEOs should learn and use. This guide will tell them all they need to know about Content Curation: what it is, how to do it, and why to do it for the highest benefit of their campaigns.
