So, the idea behind cloaking is to show one page to users and another to visitors, but what happens if that visitors page doesn't work right? Well, chocolati.com, owned by a local Seattle chocolatier, had just this problem:

 

Now, thanks to an idiotic SEO company named Addme.com, they're showing useless information. What's worse, today they're featured on the front page of a local Seattle portal site - NWSource.com - and Valentine's Day, surely one of their biggest sales day of the year, is right around the corner.

I can't help but feel bad that they were duped by some scammer/spammer at Addme into this mess. I left a message with a sales girl at their Greenlake location but I highly doubt it will get back to whoever runs the site. Google hasn't dropped them yet, though - hopefully they'll be forgiving.