It's been 5 weeks since Keyword Explorer's launch and in that time, more than 75,000 folks have tried out what is, in my opinion, the best keyword research tool on the market. And I'm not alone:
And that's just a sampling of the many, many kind pieces of feedback we've received the last few weeks (OK, there's even more than that... it just keeps on going).
But today, we're upgrading it further with three of the most requested features since launch.
Keyword volume is now international
Since launch day, KW Explorer has only had support for US volume, but as of today, that's no longer the case. Russ Jones has been working with the team to support a larger capacity for international volume data, and we've got significant coverage for UK, Canada, and Australia, more moderate data for other Western languages and countries, and a small amount in regions and languages beyond those. Over time, we'll be refining and adding to the keyword volume corpus so we can continue to improve.
Note that volume data in the US is still our most accurate, as we're able to apply our clickstream dataset (which is currently US-only) to those metrics. Outside the US, our data will be more similar to what you find in Google AdWords, though our volume buckets still have greater accuracy overall and less spikiness month to month. For temporal fluctuation data, I'd still recommend Google Trends, whose accuracy seems much better than in years past.
Suggestions filters now include questions
Many users of KW Explorer have noted a fondness for specifically finding keyword searches in the form of questions. We've heard from fans of AnswerThePublic (which visualizes Google Suggest data), who were hoping we could add that type of data/filtering. Today, it's here!
The questions filter goes across all the types of suggestions data we pull, and uses a fairly comprehensive set of question formats (who, what, where, when, why — and also: is, does, can, how, etc). In testing this feature, I've been pretty impressed; there are a ton of great content ideas in these, even on the ones without a lot of search volume.
Keyword grouping at the click of a button
Another of our most-requested features since our private beta was a way to group similar keywords together so they could all be added to a list or quickly filtered through together. I love the way the team put this feature together: not just offering one way to do it, but providing three different groupings based on how closely vs. distantly related you want to see those terms grouped.
Lexical similarity, the spelling-and-phrase-based closeness of the words to each other, is how KW Explorer does grouping. As you can see, *low* lexical similarity provides fewer groups with more keywords in each, while *high* lexical similarity gives more groups and fewer keywords.
Grouping makes scanning easier, but we've also added a slick, "one click to add all keywords in a group" button to the feature.
For those of you who like keywords in groups, this will make the process of identifying and adding them to lists (either en masse or individually) vastly more streamlined.
In addition to those features, we've also made two other substantive changes to Keyword Explorer:
Improved Keyword Difficulty scores
The model used for Keyword Difficulty in KW Explorer was a significant upgrade from the old Keyword Difficulty tool. We addressed a lot of the bunching and overly simplistic handling, and produced what I felt was a vastly superior set of numbers. However, not all scores felt right, and in doing some research with the team, Dr. Pete discovered a great deal of bunching at the bottom of the score set, wherein far too many terms were getting a 0–10 score than should. He made a fix that we've now pushed to production and you should see better KW Difficulty scores across the board.
It's a small change, but one that improves the model, and we'll continue to watch for outliers and issues so we can keep improving. Dr. Pete keeps collecting feedback for analysis, so if you find terms and phrases that don't seem to match, drop him a line over Twitter or get in touch with us through any of our support channels. Difficulty isn't designed to be an absolute, though. When using it, we strongly recommend looking at similar keywords in a sector based on their relative differences in KW Difficulty, not as a perfect number in the abstract (similar to DA/PA).
More lists for everyone
Lists are one of the most useful parts of Keyword Explorer. They've saved me hours upon hours of tedious Excel imports, cutting, pasting, fetching metrics, etc. But we noticed that many folks were filling up their lists fast, so we've tripled the limits for both tiers of Keyword Explorer on its own, and bundled as part of Moz Pro.
If you had 10 lists, you now have 30. If you had 30 lists, you've now got 100.
So go to town! I've loved creating lists for friends, my own projects, folks I'm helping with SEO, and observing what data and insights shake out.
It's pretty satisfying to see how fast KW Explorer gets data, how clean the exports are, and how obvious the right keywords to target become once you've got all the right metrics to compare.
One of my big frustrations over the years has been when we (or other software companies) release a product, and then let it languish. Great products get better through iteration, feedback, and upgrades. I'm hopeful that this is just the first of many updates I'll have to share about Keyword Explorer's progress, and to make that a reality, I need your help.
Check out the new Keyword Explorer updates in action!
Please, if you haven't yet given KW Explorer a spin, now's a great time to do so. You can feel free to send me feedback directly — rand at moz dot com — or via our customer support, Q+A forum, Twitter, or the comments on this post.
Wow, these features are like new forever, going to save much more time. Keyword grouping feature is something for which we are waiting since long.
Thanks Rand and Moz team.
More better! I already loved the tool before - now I love it more! Can that even be possible? Greatly appreciate the grouping feature - it was one thing I'd thought about just this morning when I was looking over an export I did last week.
Thanks Alan - yeah, we heard that grouping request from a lot of folks, and hopefully this will be a big step in that direction. The three different "levels" of grouping give more freedom to narrow/broaden, and depending on the keyword term/phrase you're working with, one might be a much better way to go than others.
Yeah I have a call with a major client tomorrow where I will be training people on their team how to do keyword research, and I'm going to advocate they sign up for this tool. Having the grouping is going to take the sting out of it because they have hundreds of phrase sub-groups to evaluate within about twenty primary groups. So this is really appreciated.
Seeing as you guys pushed one of the best (if not the best) KW research tool out there with already so many great features, it's great to see that you are all still working hard to update it and make it even better. Keep up the great work. I am really looking forward to see how you will improve this tool in different languages in the next months
That's great to hear that there are a lot of new features invented.. Waiting for another wonderful tool.
Thanks for the update. It is great to see you guys are working so fast on getting the tool improved.
I´ve been using it already a lot, find it is very intuitive and for sure the grouping improvement will help (I find it very useful for Adwords purposes)
But the best news for me being outside the US is on keyword volumes and work being put there to get it even improved further.
On Keyword difficulty, I think the ideal world would be to be able to connect a campaign with this functionality, so the user could identify if a page within the domain is already in good shape to rank high, but also how far the domain or specific pages are from that objective. I put this as an idea for future in case it helps.
Thanks again for shares the updates!
Totally agree Luis. Our designer, Christine, is working on the interaction between Keyword Explorer and Moz Analytics campaigns right now, and hopefully in the next 2-3 sprints, we'll be able to complete the work to make it easy to directly push a list of keywords from KWE into a campaign.
Thanks for taking the time to answer Rand and thanks also for the good piece of news! Excellent
Absolutely crushing it Rand! I literally did a fist pump in the office when I saw the lists being expanded--thank you so much!
Can't believe how much time KWE has saved me already!
The addition of the AnswerthePublic is BRILLIANT! So glad I jumped back to Moz when I did! Good stuff here Rand - keep it up!
Thanks rand. Since we are in Turkey. for long time we where waiting for that kind of opportunity. I have tried it almost 4 months ago. This time it worked smarter than ever. Atleast we can have a better idea about the search terms and specially learning the behaviour towards specific product and services is a good opportunity for people like us. :)
Thanks Rand, had a play with the "are questions" filter. This will be great when deciding on content pieces to write!
5 great unique features keyword . Just as our clickstream data grows, and our algorithm to improve the volume.
Great! I am totally excited about this new tool :)
I'm cracking up because I didn't know this feature was new. I just got MOZ at the same time this feature launched and I was comparing the software to a competitor and I was loving this so much and going on and on about how great it was and my boss sent me this article today. Timing is everything, and this new keyword research tool is outstanding!
Great timing indeed!
It was my day for it! Aloha, I'm going to go get a coffee now and pour it in my MOZ cup your marketing dept sent me after reviewing the reports function, and get to closing out this month! Cheers
The tools are responsible for analyzing keywords are essential for work positioning , if you do not invest in research as you do , we would be obsolete in a matter of weeks. Thank you for this good work, I hope to continue learning and soon to bring my own knowledge to the community
This tool sounds really great. I am based in Spain and I have just given it a quick try introducing Spanish keywords and bang!! I immediately got a list of good keywords suggestions and a lot more of useful information.Thanks a lot for the post Rand.
Sweet! Spanish is actually the first non-English language we'll be looking to expand in the future. Glad to hear we've got a good headstart.
Hi Rand.
It is indeed one of the besy Keyword tool. There is no doubt about it.
Just a quick question about the expansion of database in connection to other languages such as Arabic and some other reginal langauges?
Hi Ikkie - we don't have plans currently to expand into non-Western-character set languages, but certainly as we expand, it'll be on our radar (and we'll likely be asking for some help from local SEOs who know those languages and SEO in their regions well).
I'm still learning it, but so far I really like the Keyword Explorer. I love the idea of having volume, difficulty, and opportunity as metrics for each keyword. Especially since I watched a Whiteboard Friday that talked about those things before I even discovered Keyword Explorer. Keep up the good work!
So awesome how the team is consistently improving on products and features. Just after 5 weeks not only great reviews but also upgrades to something that was already so great.
Hi Rand,
The accuracy is the same for Spain than USA? Is there any tools that we still can't use in here? Thanks :D
For Spain (and Spanish), our set of keywords probably won't be as broad as it is in English for a while. That said, Spanish is the first language we'll be working to seriously expand as we get into that work. For the time being the SERPs analysis, scores, and volume (when we have it) are all accurate for Spain (just use the drop down to select any country).
Thanks for the answer! Can't wait :D
Can't wait to have it in Spain!
Hey Rand, just yesterday our team gave a tutorial on Keyword Explorer to the rest of our agency. Looks like we'll need to do it again... They'll be happy to know we have access to data outside of the US and that more lists are available (we had to repeatedly export and delete). This is great, thanks again for all the hard work you Moz Folks put into this!
Sweet! Glad to hear it. Please drop me a line if there's anything you're hoping/wishing the tool could do that it doesn't currently.
I'm loving this tool so far. Great work guys.
Important changes that enrich us MOZ users. Thank you very much.
I've been reading the blog posts for a while but I just starting using Moz Pro/Keyword Explorer. I was wondering if it would be possible to add paid keywords to KWE as well as organic. It would be really helpful to compare the organic vs paid Potential Score, etc. of a keyword.
This new tool really is the bomb, would only add functionality, the volume of keywords exact, now I think gives us the range of keyword searches
I am testing this tool now and I'm fascinated. Long live Explorer Keyword Upgrades
I'm so glad to see the keyword volume locations expand, and hope to see it expand even further. In my opinion, even if the volume data is close to keyword planner's, the value in the expanding volume locations is that the "potential" score then comes into play. As it is, with volume based only on US figures, I cannot use the "potential" score.
great updates. I've been looking forward to this.
Hi Rand!!!
Thank you very much for the post!!!
Hearsay knew this new tool but the truth is that he had never used. Surely today is the first day
Sweet! Glad to hear you're giving it a try :-)
Are there any thoughts on adding an option to toggle the volume ranges on and off? I totally get the reasoning behind the buckets, but some of us would rather just have a hard number on these.
Hi David - yeah, we have talked about that. Basically, it would just give you the bucket's mean. The challenge is that then, we're really no better than AdWords, and we're knowingly giving bad data, which we feel isn't very transparent or honest... Tough one for sure.
One of the reasons i like your tools so much is because of the way you strive for transparency. I dubbed myself the Unicorn Slayer because of my dedication to transparency and it's nice to see it in the industry that is usually shrouded in secrecy. I'm new to the MOZ community but long time in the industry off and on. I sold my first websites in 2001-2002 from a call center in Vegas with blacked out windows for 29.95 to build and 29.95 to host each month. It was basically a phone book entry written in html (I'm not sure that was the language, could have been PHP and there were no images then.
Wow! Crazy that you've been in and out of SEO so long :-) Glad to have you here Rhiannon
I'm happy to be here Rand, there is a wealth of information on this forum site. One of my tasks is to find the most relevant for my particular country where I am working now, which happens to be Thailand. We have obtained permission from you guys to translate blog entries into Thai to help spread Moz information to the world so in order to do that I have to now go through the blog and read it all LOL. So happy you guys have killer content.
Thanks Rand. It's useful for me as a new blogger.
Thanks for share post! Great
Thanks for the update, Rand. One question - in the era of hyperlocal SEO, do you plan to add a location filter, so that we know for example the search volume of a certain keyword in a specific city.
Yup. It's on the list of planned upgrades in the future (as is mobile SERP analysis). Getting volume is tougher, but we're going to do our best to get at that info.
That's great news. Will smaller locations be included too? And search volume would not only be helpful as a keyword research tool, but would also make a great sales tool for SEO agencies to use when communicating with small business owners. Showing them search volume in their area would be more convincing than just explaining the benefits of SEO.
Hi Rand, Thanks for this update. I tried and got this is awesome. Now It's very easy and helpful.
Thank you Rand and Team.
This tool. Wow. Really cool!
Thanks Rand,
How can I see the results collectively. I want to know search volumes for a keyword from all over the world.