[Estimated read time: 13 minutes]
Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful things that can come from it.
But first, here’s a question for you.
If you wanted to find out who Microsoft’s current CEO is, what would you search for if….
a) You were on your computer and typed in your search phrase?
OR
b) You were talking into your phone using a digital personal assistant such as Siri or Cortana?
If you’re like the vast majority of folks today, your answer would be a shorter phrase like “Microsoft CEO” for the former. For the latter question, you’d have been far more likely to have used natural language such as “Who is the CEO of Microsoft?”
Without even being conscious of the fact, you’ve altered your search behavior for voice vs. text.
We all do it.
Search is finally growing up. Take the latest announcements from Microsoft (my employer) at their recent Build event. Microsoft CEO Satya Nadella talked about a world where “human language is the UI layer” and developers build for “conversational canvases,” a new term applied to any app where people are conversing, from email to chat to SMS.
Slack, too, has written about “conversational offices” where computer systems — such as expense reporting software — are made more convenient and user-friendly via an interface we can talk to.
All those times you’ve wished for a better way to understand intent and personalize more effectively? Natural language could be the key.
Voice-activated technology is going to switch things up for us marketers, in many beneficial ways. That’s what I’m going to cover here. Specifically, I want to dig into voice search.
What do I mean by voice search?
When I say "voice search" I’m referring to your smartphone or desktop computer that has a digital personal assistant or an entry point that uses voice, like Google’s microphone or Amazon’s Echo.
In most cases, if you’re using a personal assistant and activating with your voice, you’re doing some kind of voice search. And that is the element of voice command I’ll be referring to.
I’ll cover the three big questions:
- Who’s actually using voice search?
- How is it different from text input?
- What can you do to prepare for these differences?
Who’s using voice search?
Most of us reading this article are likely to be regular users of digital personal assistants.
In one of the very few studies published on the topic, Thrive Analytics showed a compelling number of people using digital personal assistants:
We’d expect the high volume of 18 to 43 year olds, since statistically they fall into the early adopters bucket. But to me, the higher usage numbers for 44+ age ranges were pretty surprising. Perhaps it could have something to do with usability? Tiny screens and even tinier buttons can be difficult to navigate — voice search is easier.
The Thrive Analytics study was from late 2014 and, given the speed at which this technology is advancing, the adoption numbers have grown dramatically.
It appears we’re all feeling less silly talking into our phones and are rushing to embrace the convenience of these digital personal assistants. According to a survey conducted in October 2015 by MindMeld, most folks only just started using voice search and voice commands within the 6 months prior to when the survey was conducted.
Recently at SMX West, Google’s Director of Conversational Search Behshad Behzadi presented a keynote on how Google is approaching voice search. Behzadi shared that Google has seen the ratio of voice search growing much faster than text search.
He attributed that in part to the fact that people are increasingly comfortable using speech commands, and also because of the quality of results.
Today, Google’s speech recognition error rate is only 8%, down from ~25% just two short years ago. As a result, they’ve seen people use more natural sentences instead of query language, such as “What’s the weather like in Paris?” vs. “weather Paris.”
What are we using voice search for?
This is the big question — what are we using it for? This graph shows the general use of voice search, from a Northstar Mobile Voice study. Why do you think so many people are asking for directions? Are we all lost?
Maybe we need an assistant to help us out in life.
Which brings us to Google’s prediction for the future of search. In his talk, Behzadi said they believed the future of search was "an ultimate mobile assistant that helps you with your daily life so you can focus on the things that matter."
Interesting and quite possibly true.
It just so happens that at Microsoft we have one of these — with Windows 10 launching this past summer with Cortana. Thus, I bring you amazing (IMHO) data on what people are using Cortana for.
As a slightly humorous aside: Cortana’s top search is “Who is Bill Gates?” I think it’s because people are expecting a jokey answer.
Early news articles about Cortana really enjoyed the fact that she answered the question, “Who’s your daddy?” with a witty response about Bill Gates. We like funny and witty, don’t we? So we ask the question “Who is Bill Gates?” expecting her to say “He’s my daddy.”
But that’s not how Cortana plays the game! She means business. Here’s how she answers the question:
How voice search is growing
One-third of all Cortana queries come from voice.
We cannot measure which queries coming into a search engine are coming from text input and which are coming from voice input. But we can measure what queries via Cortana are happening from text and which from voice — because Cortana is part of the Windows 10 operating system.
This data was pulled in November, just three months after Windows 10 launched, and already 33% of queries are coming from voice. This is incredible!
I’m very interested in getting another look at this data in a few months, when we’re one year out from the launch of Cortana on the desktop, making voice search super accessible around the world.
Where it impacts us digital advertisers is how this relates to searches.
We all know that voice searches have results in SERPs. Interestingly, a voice search query can sometimes indirectly lead to a SERP with ads being served as well.
Are your ads showing up as a result of a voice search query? This is the reason we need to pay attention.
How voice search differs from text and what you can do about it
Okay, we’ve seen that voice is here to stay and it keeps growing, so let’s explore the five most important ways voice and text search differ.
1. Query length
The first thing we think about is query length, right? They must be different. We pulled data for query length for Cortana searches and compared that with query length for general text searches.
Not surprisingly, query length for text searches is pretty short, about 2 words. We’re using computer language – it’s not a sentence, it’s the most direct route to express our intent.
Then we looked at query length for voice search.
What you can see is that the successful voice searches, the ones that get the most volume, impressions and clicks, are the ones with 3 words in the keyword or query.
This was a little unexpected.
I thought the query length for voice searches would be significantly longer than for text-based searches. But again, we’ve just started learning how to use voice search. We ran these tests 10 months ago, and I expect a follow-up would show longer query length for speech.
The younger generation — like my son — are more comfortable using natural language. Here’s a great example the brilliant Tom Anthony shared at SMX Munich this March of voice searches his daughter had done:
Notice the degree of self-selection and specificity. We’re all going to be trained to search like this one day.
Take action:
Most likely you’re already targeting 1–2 word keywords, such as
- Bahamas
- Bahamas air fare
- Bahamas vacation
- Bahamas vacation packages
- Bahamas travel
Pro Tip: Test out adding longer, more voice-friendly keywords such as:
- Cost for air fare to Bahamas
- Bahamas vacation info
- Best Bahamas vacation package
- Cheapest Bahamas travel
- Bahamas travel guide
While broad or phrase match targeting may help account for these longer keywords, it’s not necessarily conversational and thus may not cover the ways people search with voice.
2. Question words
Voice search differs from text search in the usage of question phrases.
When you type a search, you use computer language — “Bahamas vacation deals,” for example. When you speak a search, you use your own language, such as “Who has the best deals on Bahamas vacation packages?”
Just like in our “Microsoft CEO” vs. “Who is the CEO of Microsoft?” example.
We’ve seen a growth in question phrases year over year:
Take action:
Try adding some relevant question keyword phrases to your keyword list as a test.
For example, for a company that sold vacations in the Bahamas, some relevant ones could be:
- What is the cost for air fare to Bahamas?
- How much does it cost to fly to the Bahamas?
- Where can I find Bahamas vacation info?
- What’s the best Bahamas vacation package?
- When is the best time to travel to the Bahamas?
You could also consider negating out irrelevant question phrases, such as:
- Who lives in the Bahamas?
- What time is it in the Bahamas?
3. Stronger intent
This might be the most important difference of them all, since natural language shows intent more strongly.
If I were to do a search for “digital camera,” you’d have no idea whether I wanted to buy one, have one repaired, or was simply looking for stock images of cameras.
While we digital marketers think we can draw some conclusions based on these words, we actually have no idea if this searcher wants to buy or is doing research.
Here’s where the natural language usage within conversational search changes everything.
The type of question asked can reveal the degree of intent:
This has real consequences on bids and creative. I can bid higher for question phrases with the highest likelihood of action, e.g. “Where’s my nearest Microsoft store?” vs. “What does the Microsoft store sell?”
Finally, getting detailed insights into intent can prove extremely effective from both an ROAS as well as conversion rate standpoint.
Take action:
- Identify your highest value question phrases
- Optimize for these keywords and also adjust bids up for these terms
You could also consider tailoring the ad copy and landing page more specifically towards the highest-value questions asked.
I’d also recommend including filler words in your questions:
The more matches you have, the more likely your ad will show on a voice search that includes words like “a” and “me” and “for.”
4. Impact on local
Mobile voice search is three times more likely to be local-based than text search. This is closely related to the fact that most smartphone searches are also local.
What does this mean for local businesses?
It means you need to sharpen your approach, because voice search is rapidly becoming the way your customers will find you.
Take action:
If you have a local physical presence, it’s even more critical that you refine your strategy because you have a lot more to gain by getting this right.
Get smart with keywords relevant to your local searcher:
- Are there landmarks you need to call out, such as “in old city” or the stadiums or anything else significant that will be a cue for your searcher?
- What are the local places of interest that matter to your company?
- How do folks describe your neighborhood in natural speak?
5. More quick answers and quick action
Voice search will continue to trigger more quick answers in the SERPs. This is because of those question words we saw earlier — those question words are closely related to local searches. For example, “Where is the best Thai food near me?” and “Where can I rent a car today?”
These are distinctly local searches and they trigger ads in the SERP that allow the user to act without going to a web page.
You can see reviews, a phone call button, and a “book now” button. Users don’t have to come to your website to complete their intention.
This will have a strong impact on crowd-sourced sites, such as Yelp and TripAdvisor, where it’s your company’s responsibility to update hours and phone info, as well as to monitor and respond appropriately to customer reviews.
Take action
Make it a priority to keep your local listing, your business listing, and your crowd-sourced sites updated and active. These sites have a great deal of power when the search doesn’t leave the SERP.
For example, is your address correct? What about your hours and your phone number? Are there customer reviews you need to manage?
It’s worth the time to keep these all spiffy and up-to-date.
Let’s recap the five core differences:
TL; DR? Here are the five core ways conversational and text search differ.
- Voice has longer queries
- Natural language means more question phrases
- Natural language reveals intent clearly
- Voice search has high local value;
- And greatly impacts 3rd-party listings
What’s next?
Looking into the future, one thing is certain. We. Will. Adapt. Voice search will be adopted.
We’ve proven time and again that we can be trained — think about the first time you learned to swipe using an iPhone. Or the way we learned to take selfies… I resisted for as long as I could before joining the dark side.
Another development that will have an impact on voice search will be the Internet of Things. Between wearables and common household objects, we’ll be communicating more with them using voice commands.
One of the most critical expectations we'll develop from this specific use of technology is the expectation that it will anticipate our needs. This is called predictive response.
Let’s think about that in action.
Your phone can capture and communicate signals about you. Let’s say I’m walking around Seattle and I decide I’m feeling a little hungry. I’ll ask Cortana or Google Now, and she will know that it’s breakfast time and that I’m on foot. She’ll also know that it’s a little cold and rainy.
If I asked her for the nearest cafe, she’d respond with an answer that factors all that in. She’d even cross-reference this with my love for cappuccinos to find me the nearest coffee shop that sells cappuccinos with plenty of indoor seating so I can be warm and dry.
Better still, with the new chatbot technology, my digital personal assistant could even suggest I might like to book a table and communicate with the table booking bot to have my table booked.
We’re happy to give up more personal information to these personal assistants because of the convenience they provide. This additional data could be helpful when it comes to targeting and personalizing ads in the future.
It’s also inevitable that there will be a rush to monetize.
Between the tech giants like Google, Microsoft, Facebook, or others, someone is going to figure this out. Already we can see articles talking about Google working on conversational shopping in the SERPs.
We’re poised to see this industry take a seismic shift. It’s exciting and exhilarating most of all because we can be a part of the change.
We’re not being handed brand new technology (think iPhone when it first came out), but more so that we have a hand in what is seen as normal, what we can accept and expect, how we as advertisers can be even more effective with intent and personalization and targeting. We can shape this together.
Why not use your voice? Share your thoughts in the comments below.
Awesome article. Very interesting. Do you think there will be a separate branch of SEO in the future for voice search? VSEO? I wonder if there'll be things like targeting accents or something.
Hi Igor! Thanks for reading and your kind words. If I were to predict, I think initially it would start off as an additional service offering (I love that you've already named it VSEO- great name!) but eventually it will just start being part of the norm under SEO and digital.
I'm really fascinated by your thought on whether we could target in future based on types of accents...certainly its a very insightful clue into a person. For the moment us marketers need to think of optimizing for mispronunciations too...just like we've done for misspellings in the past.
With our differing accents, spoken languages and interpretation of uncommon words, we may pronounce brand names quite differently, so how do we account for those searches? This happens quite often, the internet is filled with articles such as this one: https://www.adweek.com/adfreak/how-pronounce-15-bra... Perhaps looking at the most common mispronunciations there and adding them in as relevant keywords is something voice search will make us pay attention to.
I love how you're thinking about the future- I could talk about this all day with you :)
Nice post Purna, everyone whether he is buyer or seller wants his comfortable zone and for them voice search became easy than a written query. In fact in future it may be included as the one of important marketing strategy.
But the question is HOW?
Why I am saying this? Because it will go difficult for those who rely on their local language or if in case they have a great English communication level then accent plays an important role. You can treat it as a hurdle. I tried this one in real life and realize that it is difficult for Google to analyze the different vocals.
Hi Shalu, I believe the search providers will work to remove this hurdle. Already we can see accuracy rates have gone up significantly year over year. These tools need human interaction to learn and understand different accents, languages and dialects. The more we work with these tools, the better they understand us. Thanks for reading!
Good Morning Purna,
I've found this post really interesting, and I'd like to ask you a few things about Voice Search and SEO. Maybe I'm a little naive, but when your search things through voice search in Google, do Google interpretates that like when your write it? I mean, if you search for keywords because you've to write a post, for example, about capucchino shops, is your "voice search" inside it like if you were writing it? Please, let me know if I'm not explaining well.
Thank you in advance!
Hi! Thanks for these Qs. I think I get what you're asking, but if I'm not please don't hesitate to reach out to me either here or on Twitter. I'm very happy to answer your questions. When you do a search either on Google, Siri or Cortana using voice and it brings up the SERP, your search query there is converted to text. So it will show up in there just like a text query.
Now tt may not always bring up the SERP, for example if you search for "where is my nearest coffee shop?" you'll likely just get a map listing. You can then further search in what Google calls "compound searches". In either case, your voice search will be inside it.
Again, if I didn't answer your question, please do reach out again. Thanks so much!
Yes Purna, your answer was great! Thankfully you understood me :D.
great answer
Surely Google increasingly reward new initiatives voice . The truth that many of my contacts and prefer to send audio messages whasapp that even in writings. Google all it does is updated to what people do. ¿Dont have a little read our mood ? As for the voice you can tell if a person is sad or happy and that can help the marketing.
Hi Enrique, You're exactly right. The search engines will work to serve the people where they are and however they choose to interact with the search engines. What you're seeing with many of your contacts is the reality; we're all increasingly adopting voice at a rapid rate. Which is why it's good for us to prepare now.
I love your thought that voice could give the indication of mood...that's a possibility I hadn't even thought of but it could happen right? Voice is already so good at helping us identify intent and personalize our messages and there's a further world with mood like you said and accent like Igor said above that may or may not be used as well. Such a captivating topic!
Thank you very much for your answer. I'm glad to emnos has served to reflect.
Is not it funny how as consumers we change our habits? Search results mir voice ... maybe today is not a widespread option, but certainly soon will be. Should SEOS begin to focus their efforts on VSEO?
Great article !!
Hi Ivan! Indeed we're always changing our habits and we're usually moving towards the laziest option :) I am only joking but yes that's very true and voice seems to be the one that will have the most impact on us.
As to your question, I think yes for VSEO and also VPPC is something us marketers should start to look at.
One area- amongst several- where VSEO can help is with content marketing. Given Voice Search's tendency to have more words and for people to ask questions, there will a large volume of higher-funnel, informative queries from voice search, e.g. "How do I apply liquid eyeliner?"
If you were a seller of cosmetics, you could have your brand's helpful content show up (as PPC, video or SEO). These can be less competitive than terms such as "best liquid eyeliner" and we can engage with the user from the start and build brand goodwill.
IMHO, PPC is where we can feel and measure the most impact first, so if you can talk to your PPC teams as well and see how you can work together to test out this brave new world. Thanks for taking the time to read and comment!
I've been thinking about Conversational Commerce lately, and it seems like an obvious trajectory based on how we're using our devices, especially younger adults who grew up with the technology and feel the most comfortable asking a Shopping Bot to help them find a new pair of black dress shoes for a wedding.
I loved this post. Bravo!
Thank you so much Everett, I so appreciate your kind words. Now I need to resist the urge to buy a pair of black shoes. :)
Great work Purna! These are the great fact about text search and voice search and with the growth of technology, we are all prefer voice search sometimes. And voice search is an interesting thing in comparison of text search and we get better results for our voice command.
Thank you so much! :)
Thanks Purna, Your post really helps everyone to optimize their mobile site for Voice Search.
I’d also measured good amount of traffic through mobile devices after implementing FAQ question in one page with the long tail keywords. But when I’ve updated it again with the natural voice/terms how our customers used / asked; the traffic significantly increased!
So I’ve been starting to implement a FAQ on every internal page; I just avoid the overuse of stop words & keywords.
Should I have to consider anything else?
I often use voice search when feeling lazy to type words. And of course, it work amazingly! The tool, for me, is really helpful for the blind who also want to something about voice! Thanks for your sharing. I just read and felt satisfied!
Thank you so much Normand for your kind words.
Great topic! Voice search is so, so interesting. I do have difficulty using voice search, because I have a Southern accent and can never get it to understand me! But the results returned by voice search are becoming increasingly important, as are micro moments. How do you get your business to be the answer to a question like "what's the nearest place to find birthday cards"? If someone is driving in their car and doesn't have the hands or time to search on their device, you want your business to show up. In the urgency of a micro moment like this, the driver is likely going to go to the first place they find that is en route to their destination, rather than shop around.
HA! I hear you on the not being understood part Cynthia, I've lived in 4 countries so have a blended accent. I have noticed huge improvements across all of the digital assistants lately-- try it out again. I agree, the results are very important so we do need to get our local listings well-optimized.
For now, follow the same steps you would for searches like "birthday cards near me" or around your traditional text mobile optimization. Then keep in mind the additional terms that could result from Voice Search and see how you can best serve your audience.
Depending on the query, the assistant will show me either just the one listing or often I see the multi-pack too. I'm so glad you are keeping this in mind from now, hopefully it will give you a leg up over the competition.
Great article Purna! The future is here and most of the companies can't even see it. I just updated my blog post to include a link to your analysis.
Thanks Guido! I appreciate your kind words and the share.
Fantastic post, Purna! I think this all ties in perfectly with the direction we've seen search move in the past few years, namely the need for natural phrasing and consideration of user intent. As a user of voice search occasionally, it's been interesting to see how results have improved over time - not just with software's ability to recognize voice searches, but also the results that have been served up in response. This will be an interesting and exciting area to watch.
Thank you Mandy! I agree, I'm geekily super fascinated by voice search and how it will change our behavior as searchers and advertisers.
Hi Purna
Great article...worth reading it. surpising combination of voice search especially teen age group. I am surprise to see the varitaion of different type of auto correction. This also demonstrate how hard it could be for SEO folks.
Hi Purna! Awesome article. Very interesting.
Now Google need to add one more option in Google Analytics - Visitor from Voice Search
Visitor from Mobile - 30%
Visitor from Tablet - 20%
Visitor from Desktop - 10%
Visitor from Voice Search * [New] - 40%
Not implemented yet but though you can take a shot on event tracking for microphone link. I hope that works!
Great article and here is what I've seen on the local PPC side with search queries.
#1) The # of words in any query string certainly has grown longer now that more are using voice search.
#2) The queries are more unique and more diverse...meaning I've had success using non-exact match keyword types (mod broad for example) to help capture some of the long tail & diverse commercial queries.
Cheers.
Hi Kurt! How cool that you're seeing these too. And that's exactly what I recommend as well...adding in more broad match or mod broad KWs will really help capture more of the natural language searches too. Thank you for taking the time to share this, hit me up anytime you want to chat voice search.
Hi Purna.
WOW, voice search, where are we headed to next?
Think about it and search it with the mind?
The times we live in are changing fast.
Great post.
Thanks for sharing.
Regards.
Veena
You're very welcome.
Purna Thanks for sharing a aosm article Ttopic voice search and text search in Google.!https://www.searchinfomedia.com/blog/impact-of-social-media-over-seo.html
Great Post. Never read somthing better for voice search. I am thinking on that topic for an year and how to implement it in PPC. Correct me if I am wrong, but I don'the think that there is existing marketing tools that can be used for voice search in AdWords or Bing. We may try with longer keyword phrases trying to use natural language, but most likely to fall in "low search volume" trap. If we assume that even we are not in that trap..what's next? Is there any voice commande that can open first or whetever search result? That's why I am thinking that even voice search may be trendy there is no real tools that make possible to use it in practice. If there is ...please share:)
Hello , first thank because it helps me to understand this world, you need to devote as much time to keep abreast of the changes that occur every day . Interestingly everything I 've read , this issue is very important for the development of our profession. Thank you
This article couldn't be more relevant as we enter 2017 - I'm excited to see where voice search takes the SEO industry in the next 2-3 years!
Great post. Have you got an updated version with new trends? Interested in views on how search will change once the answers become speech too (i.e.: difficult to give multiple options when the answers are not displayed on a screen)
Great Post. The sale of Eco Dots is a great indicator for the start of screen less marketing :-)
For future digital marketing it's been the biggest changes because now we used to types keywords in search engines, but as per research in future voice search will be going to take place, so we need to prepare from now. Great post, Regards PNR Status
Interesting topic. In some ways, we lose suggestions by not typing as Google suggests articles for us. Definitely a plus though on mobile devices where typing is not easy.
Since those using mobile devices may be prepared to make a purchase or drop by it behoves us to appeal to this type of search. I'm not sure how we do that other than solidify local search optimization.
A great free resource for aiding voice search terms is www.answerthepublic.com (choose the US version if applicable).
Hi Aaron, oooh this is a cool tool! Thank you so much for sharing it. What a great way to get ideas for potential questions related to key terms.
Hi Purna,
Really, really enjoyed this article! I had a few ah-ha moments while reading this. I'm already thinking how we can better tailor our content towards voice search and the various degrees of intent. Definitely going to need to digest this, but I wanted to chime in. Thanks for taking the time to piece this together! Excited to see what you publish when you get your hands on that new data! I'll keep an eye out for it.
Hi Paul, Thanks so much for your lovely words. I'd love to hear more on your efforts and the results they yield, do stay in touch.
Excellent post, Purna! It's interesting to see voice search patterns of teens and adults - while most teens use voice search to find help with their home work (what is this world coming to, really!), most adults use it to ask for directions (what a heart-warming use of technology!).
Indeed, conversational search is a huge opportunity for inbound marketers from SEO perspective. In this insightful post, Neil Patel says it's the core of the Hummingbird algo. Those using Google Keyword Planner for Keyword Research can particularly look for long-tail keywords, especially the ones that start with a question (such as what, who, when, where, how etc).
Voice search also has many hidden opportunities for local businesses - if they can optimize their website (ethically) around those conversation keywords, they are more likely drive more traffic to their sites.
Thanks for writing this awesome post!
Thanks so much Susanta for taking the time to read and comment. I agree- Voice search does offer many opportunities for businesses.
Hi Purna,
Assume there is a shared internet of 50 people in an office, search for different queries related to same product using voice search and these 50 people clicks on the same company example: xyz. What happens for this xyz company? Does the ranking drops or increase?
We already had a worst experience by adding Google reviews for one of our language training local business by our students at our office with shared internet, Google Reviews were removed automatically and received an email as duplicate reviews found. But there were 27 people adding their reviews on the same day with single shared internet within our office. Google did not accept those reviews. Since these 27 people using same internet.
But they completed their last day classes and trying to add their reviews. According to Google it was duplicate since so many reviews added at the closer interval time with the same ISP.
Does the same issue happen for multiple voice search in a shared internet? Does the ranking drops in search, if we use voice search with multiple people in shared internet?
Hi webrifer, the focus of my research has been more on how it will affect user behavior and targeting-- thus how can we tailor our efforts to have a better result and engagement. Unfortunately, since I haven't focused on how it impacts rankings, I'm not the best person to answer that question for you. Perhaps someone else on here can share their thoughts.
One thing to add, an actionable step.
A great way to achieve these searches and start ranking for these terms via voice search or text search is through multi layered FAQ pages. Break down separate topical question and answer pages that directly answer each search team and interlink the pages within each others topical relevance.
Pretty basic, but thats how I would go about tackling all these super long tail search words.
Nice post, thanks.
You're welcome. I'd love to hear more on the results of your testing. Thank you!
Great post Purna ! you explain a unique and innovative topic "Voice Search". most of people aware about Voice Search just by name nothing else like how to use this in our business and marketing. In future people would feel lazy for typing text for search, they use voice search. You very deeply explain relationship between Voice Search & digital marketing.
Thank you so much Dilip for taking the time to comment and for your kind words.
Thanks @Purna Virji for sharing a great article about voice search Vs text search in Google. But I think text search can give more exact results for your query.
Hi! Thanks so much for taking the time to comment. While that may be true in many instances, I've seen that voice is catching up very quickly...that accuracy gap might not be as noticeable in the future.
Big change ahead in SEO but they influence searches accents in Spanish?
This is seriously a post which can be a futuristic approach in the field of SEO with the inclusion of voice search.
A great doubt inexplicable that nobody knows how to change the Voice of Marketing.
Very interesting thoughts here, Purna. I particularly liked the breakdown of what voice search queries look like versus what text queries look like. As I understand it, currently, voice search terms are simply translated into raw text and then searched as normal. With the growing disparity between what we saw and what we type, I wonder if perhaps "voice optimization" will become a growing SEO category, much in the same way we saw "mobile optimization" and "tablet optimization" explode in the last decade.
I had thought that virtual reality-optimized site content might be the next big wave, but I think your article here makes a great case for a voice-based SEO revolution on the horizon.
Hi Richard! Yes, you're right- Voice optimization is a discipline us marketers will have to pay more and more attention to, as it s adoption rate continues to grow. It's a new way of putting in the search tokens right? Whether you type a query or speak a query, it still goes through the same data set to serve the most relevant results. The difference really comes into place with a) how the inputs differ and b) how they're served back. Happy Friday!
Hey Purna,, Its a nice post Purna,It is very helpful for all agers,you explain excellent topic Voice Search,Most of the people aware about voice search,with the help of voice search ranking is high easily..... Thanks Purna,,,,,I really glad to visit your site....and giving me such informative blog.
Thank you Megan!
Great article ! Google is providing a direct answer result on about 19.5 percent of total search engine queries.While Google does not penalize websites for not being "voice search friendly,"
Very good article. Thanks! to sharing the post.
hay its a great work...click to learn more https://www.phocographyblog.blogspot.com