No matter what business you are in, it's a pretty sure thing that someone is going to want to monitor how efficiently and productively you are working. Being able to show these results over time is crucial to maintaining the health of the long term relationship.
One of the most time-consuming tasks for SEOs is sifting through emails to find leads and organizing them in a way that facilitates action. With the right tools, you can scrape your inbox into an Excel file, allowing for far easier data manipulation. Whether you're using Gmail, Outlook, or just about any other client, this post shows you how.
We have to stop using the term "keyword" as much as we can. It will never go away, don't get me wrong, but our focus has to change. This means speaking differently, reporting differently, and changing the conversation with our clients about their goals.
As marketers, we spend plenty of time and energy tracking the metrics that will push our business forward. In today's post, Will Critchlow walks us through what makes good metrics and how to build the right reports for any situation.
If you've ever dreamed of replicating the charts Moz uses to display your data, today's your lucky day. Excel master Annie Cushing has compiled everything you need to make your data identical to our exportable reports. Do-it-yourselfers, rejoice!
Google Webmaster Tools was once Google Webmaster Wasteland. But the past year has been a fruitful one as Webmaster Tools has rolled out improvements faster than Facebook does new privacy statements. Google Webmaster Tools (GWT) is now full of insightful data and metrics that you cannot get anywhere else. Some GWT data is useful, some is not. Let's dive in and take a look at each tool in GWT.
One of the recent water cooler conversations around the Mozplex has been about dashboards. The question: What makes a great dashboard? We all use these top-level reports in various apps everyday, for professional and personal reasons, and some are better than others. At their best, these reports can do an amazing job....
What’s more tasty than hot buttered nog, more cheery than an elf’s wide smile, and more efficient than hiring a tipsy, giggling elf to do your reporting? Custom, automated PDF reports, of course! The Moz team is excited to announce our newest addition to PRO. This is one of our most requested features, and we've been working tremendously hard for several months to deliver what you need for reporting...
...or, "How I learned to stop worrying and love all the Dashboards."
Creating detailed and actionable client reports has become a vitally important skill for any agency SEO to hone. Often we’ll spend 20-30 hours composing a veritable treat of a read for our clients, a hand crafted sluice for a torrent of brilliant ideas, delegations, and requests that will certainly lead to a better performance in the SERPs once put into practice...
By Olivia Isaacs and Dixon Jones. Knowing what a link is… that’s SEO 101 right? Think again! It’s one of the most fundamental parts of SEO, but when we really asked ourselves the question, we found there were many different ways of counting...
Site audits can be really overwhelming if you don’t have a process in place to systematically go through a site. To ease a bit of the pain, I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in most cases you will need to customize a bit. When you are doing a site audit, you don’t ...
Hey Mozzers! A quick introduction for those of you who don't know me: my name is Sam Crocker. I work for a global media agency called OMD and am based in London. In addition to our work on (primarily) enterprise SEO clients we also occasionally find time to work on our search and social blog. I am an avid consumer...
This is a topic that nobody seems to want to commit to answering. The truth is there are many great SEO’s, working hard and getting great results, but at the end of it, their clients aren’t as happy as they should be. There could be plenty of reasons why this is the case, but one of the most common factors is the reporting. From my experience reports are an often overlooked ...