In paid search there are a lot of rough Adwords accounts out there. You've seen them I'm sure. I know I've worked on them. We get brought in to assess the situation and make some big decisions around whether an account has potential or whether it would be better just to start fresh. This is one of the most common questions we get asked -- how am I doing?
Hey there Mozzers! Today I'm going to talk about how to link your new Google+ Business Page to your Google AdWords account so you can start utilizing the new social extension feature.
AdWords folks. They're the traders of the online marketing world. They spend their time analyzing scoreboards, making little improvements and brainstorming their next ideas. They split-test their ideas, scale the best and ditch the best. In a world where scarce resources force them to make choices over budget, positioning and copy, they're having to think totally differently to SEOs...
Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on and so forth. We know that leveraging each person's daily activities for maximum impact is the key to any company's success.
We Bing PPC campaign managers have coasted too long on broad-match keywords, but the new quality scores may change all of that. Narrower match types may even turn out to be a magic wand on performance.
I've wanted to write this post for a couple weeks now. The topic of retargeting and remarketing is hot, hot, hot. As more blog posts get written and more resources get pushed out, there still seems to be quite a bit of confusion around what it actually is, and how it is different from regular display media buys. This post is meant to help with that confusion and hopefully leave everyone w...
Around one year ago Google announced that sitelinks could be added to Google AdWords ads. What effect has this had? A company I have been working with activated sitelinks in their AdWords ads on search for CompanyName. They also ranked #1 organically on this search phrase. From experience it is smart to advertise with the company name as long as the paid clicks are cheap and give the Ad...
When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. However, search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of each of them. This article summarizes the results of an eye tracking study and reviews the findings of two other tests of display URLs. The eye tracking study demonstrated that the display URL in PPC ads captures a significant portion of the gaze time allocated to the ads. The results of the other two tests showed that display URLs can have a meaningful impact upon click-thru rates.
This post needs very little introduction. I’ve scoured the web, my bookmarks and Twitter (thanks guys!) for all the very best articles about PPC that I can find. I’ve broken the links down into several categories to make it easier to read. Enjoy!
As the SEOmoz team have been away at Pubcon I've been asked to fill in with a blog post. I'm Richard Cotton and I work for Distilled as their paid Search marketer. One of my colleagues sent me a link to a fun little tool that he had been using from Wordtracker Labs, the people who brought you the fantastic keyword suggestion tool. You type in a word and it tells you what questions people have been asking on their partner search engines within the last 140 days containing that word.
There's a big disconnect in the way marketing dollars are allocated to search engine focused campaigns. Let me highlight: Not surprisingly, search advertising should continue to be the largest category, growing from $9.1 billion in 2007 to $20.9 billion in 2013. - Source: ...
This may seem like old hat to many SEOs, but it's a tip that never fails to get an "oh yeah!" during client meetings. The concept is simple - in any given search engine optmization campaign, you are naturally going to form a list of high-traffic, (perceived) high value keywords that are an idealistic goal for your site to dominate. For a site like SEOmoz, those might be the highly compet...
Today I sat in on a webinar taught by David Szetela, the founder of Clix Marketing. He gave some great tips about common PPC and paid search mistakes, and I thought I'd share them below. Don't mix search and content campaigns. David recommends turning off the content network and not mixing search and content...
After our dismal experiment with trying to track impressions, Rand's course of action was to have me dive in headfirst and manage our PPC campaign for our Premium memberships. I half-assed the campaigns in August '07 and retooled them in November, when we redesigned our landing page and added a few targeted pages. The clickt...
