Mobile isn't the future. It's the present. Learn about new and emerging mobile app search opportunities, from mobile search results to app indexation. The growth of mobile search is transforming how we define technical SEO, moving beyond front-end and back-end optimization of websites into the realm of structured data and application development.
We all need to move beyond thinking about mobile marketing strategies. This post shows you why and offers actionable tactics that'll keep your team on top of this ever-changing area of marketing.
We've been hearing that mobile will change everything for years. This post is about why I think that time has finally come, and why marketers need to pay attention.
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
15% of internet usage is done on a mobile device, and that's expected to climb to 20% by the end of 2013. Review the facts to build the best mobile site you can, whether it's a separate mobile site, a responsive site, or a combination of the two.
Your customers are using mobile devices more than ever. Someone who downloads your app, though, isn't much help if they uninstall it shortly thereafter. It's time for a focus on mobile retention.
As the app ecosystem grows, many marketers are turning their sights towards mobile app marketing. Today's post provides a high-level view of App Store Optimization, and gives tips on how to break into the rapidly expanding world of apps.
We live in a multi-device world, and if you're still focused on improving your visibility, traffic, and conversions solely for desktop users, you're losing a great opportunity. Follow these steps to close the gap and connect with your audience, no matter what device they're searching from.
How's your mobile SEO? In today's post, Aleyda Solis offers a supplement to her Mozinar and answers your questions on the mobile SEO process.
We've been hearing a lot recently about responsive design as the recommended approach for companies who want to become mobile-friendly. But what if you aren't able to implement a responsive design, or what if it's just not the right approach for your business model? Today's post shows you how to optimize a "different URL" mobile site as an alternative.
Mobile is a term we hear a lot about these days, but, as marketers, how can we tell what strategies work when consumers are looking for (and ultimately finding) information via mobile? In today's post, Robi Ganguly expands on his recent Mozinar and shares his tips on inbound marketing in the wonderful world of mobile apps.
This is the third and final installment in this mobile SEO blog post series, covering the impact of the new Google smartphone bot and how you can use it to make the most of your mobile content. This final post will review common search engine indexing problems that mobile sites and mobile platforms have, and how you can prevent them.
Google’s new smartphone crawler may have made mobile SEO easier or slightly more predictable, but that is not the end of the story. This is the second in a 3 part series aimed at giving more actionable mobile SEO tips for how to understand and respond to Google’s new smartphone bot. In the last post, we covered...
Not everyone realizes it, but Google has been serving different search results to mobile phones than desktop computers for a long time. Beyond that, they serve different results based solely on the handset you are using to search. The differences are often subtle, or focused on the order of Universal Results that are included in the mobile result-set, but Google is algorithmically trying to p...
