Ahoy, SEOmoz UGC blog lubbers! Great SEO always starts with great keyword research – unfortunately, getting high-quality, actionable keyword data can sometimes be challenging for seve...
Don't forget about semantic keyword research to help you focus your content and and improve your rankings.
One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera? Sadly, these matches and worse can happen if you lack proper negative keywords.
For the past decade, most of us in the field of search have relied on Google's AdWords data (either in the public tool, the API or the tools inside AdWords accounts). It's the best source we've got, but many marketers may not realize that sadly, the numbers and queries may not always match up to what's actually happening on Google's search engine. I'll illustrate ...
Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from all over the place (Analytics, Adwords, Webmaster Tools, etc.), it’s challenging to analyze all the data in one place regularly without having to do a decent amount of manual data manipulation. In addition, dependent on your site’s business model, tying revenue metrics to keyword data is a whole other battle.
In December, we rolled out branded keyword rules and metrics to campaigns, to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign....
Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly about even thinking about bringing something to the Keyword Research table. Now with that said, have a few ideas about using data sources outside of those that the Search Engines provide to get a sense of what needs people are looking to fulfill right now. Consider this the first in a series.
Throughout my six years as an SEO, there have been times when I've questioned the value of SEO for clients. The reasoning behind this was that popular non-brand phrases were unlikely to drive business or in some cases where markets were dominated by aggregator sites, where people require choice from the offering, rather than an individual brand. Data was often backed up by generic paid search generating negative return and eventually being switched off.
Keyword research is an all too often under-appreciated aspect of SEO. I've written a few keyword research posts here on Moz and that's because I believe it to be the blueprint of any successful SEO campaign...
Just to say thanks to the Mozteam for flying me over to sunny Seattle, I brought them a new toy to give away. And, it rocks...
OK, so I've worked-on or managed well over 100 SEO campaigns over the last few years and a common trend I've noticed is that many small business clients don't really understand how choosing the right keywords affects and defines an SEO campaign and what it takes to deliver results.
Ever wondered how to find ALL they keywords that you rank for? Turns out, it's a lot harder than you might think.
In SEO, nothing is quite as frustrating as pouring time and money into your chosen keyword and finally breaking into the Top 10, only find that you still have no visitors.
Most SEO’s don’t like doing keyword research. It’s data intensive, requires some heavy lifting with Excel, and, let’s be honest, feels a bit like guess work. This post aims to help a lot with that!
