In December, we rolled out branded keyword rules and metrics to campaigns to help you segment your branded traffic. Now, we’re excited to introduce a companion feature to make your keyword research easier: Find New Keywords. With this feature, you can view keywords sending you organic search traffic, filter on your brand rules, and determine if you want to track them in your campaign.
First, the basics.
You’ll discover the Find New Keywords feature in a tab under your Manage Keywords section. (This feature requires that you connect your campaign to Google Analytics, so if you’re not connected to GA, you’ll find instructions on how to do this on the Find New Keywords tab.)
But wait, where did the Manage Brand Rules page go?! We’ve moved your brand rules page into a tab under Manage Keywords, as well, so you can easily move among these sections as you manage your keywords.
Now, on to the hunt for new keywords!
1. View the top 200 keywords sending you traffic that you’re not currently tracking.
Why stop at 200? We want to make it easier for you to add the keywords that may be most interesting to track because they are branded terms or common words heavily associated by searchers with your site. After that, you can go straight to GA to manually grab more terms. If we see high demand for showing more keywords, we’ll consider showing more terms in the future (so let us know what you think!).
2. Decide which keywords are candidates for tracking.
We show you a number of factors:
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- Keyword's position or "rank" in your current list of 200 keywords sending you organic search traffic.
- Keyword’s traffic from the last week and last four weeks.
- Branded vs, non-branded keyword filters, based on your brand rules.
- Quick access to a full keyword analysis for keyword difficulty and full SERP analysis.
3. Add keywords of interest to your managed keywords list.
With some information in hand about the keyword’s relationship to your brand, traffic, difficulty, and SERP analysis details, you’re on your way to finding some keywords of interest to track.
One thing to note: If you are tracking all 200 (which we don’t necessarily recommend--please make your choices carefully), you’ll see a message telling you to check later for new keywords that have moved up the list.
We’d love to know what you think of the feature, so let us know! Leave a comment right here, or e-mail [email protected]. Happy keyword finding!
Great job Karen and kudos to all the team :).
Now my tips (inspired by what was the Keyword tools by SEOgadget):
Thumbs up to both of those.
Ditto on that double-thumbs up, and thanks, Gianluca! We're working on it. :-)
Thank you, SEOmoz and Karen! This is a "missing feature" I didn't even realize was missing. ;-) Thrilled!
Special thanks to Gianluca for the feature requests that, if/when adopted, will make this even more valuable!
Thanks for the insightful post, Karen. A few weeks ago we had an SEO agency try to sell us on their service by explaining how complicated and difficult it was to do KWR (we weren't wowed). Anyway, I really like your simplified approach here. I will be passing this on to my team.
I really need to get PRO, this feature will me my life so much easier. Thanks for the post and the tips
Go for it, the Pro tools are awesome. As with any tool (whether that be a hammer or an SEO tool) it's only beneficial if it's used in the right way for the right reason and the more it's used, the more can be gained. If those fit, these particular tools are an excellent investment :-)
Does this tool not start working untill after the 7 day wait?
I have installed my GA code on my site.
I made sure that GA was connectred to SEOMOZ.
Yet the find new kewwords is not yet propogating.
I don't have any links displayed either??
This is a great new feature can't wait to test it out!
Have you had a chance to test it out yet? What were your results?
Life saving feature. Thanks guys
thanks Karen sharing new keyword research tool .Early i am using different tool for key word analysis but this seem to be more accurate and help full.
I just read about this feature. I use different tools for keyword research but I think I would try a hand at this KWR tool. Thanks for this post.
I'm new to SEOMoz.... where do I find the manage keywords section??
Excellent, thank you! I've been using several KWR tools but love to streamline things a bit and been using your tools more and more. I will check it out.
I dont know how I missed this when it was first posted. Good thing you guys follow up with a Monthly Newsletter. I sometimes miss the day-to-day stuff and this seems like a nice addition for my ongoing keyword research.
Thanks for the update.
Great post, going to try this now!
A great addition to the SEOMoz campaign tool. Another feature request might be a "Select All" option that selects all the keywords on the page. Thanks for making the SEOMoz suite of tools even better.
This looks very useful. I look forward to working with this in the future. The fact that it interfaces with Google Analytics is great because GA offers some great reporting but certainly has its limitations.
Great post ! Thanks
I think this would be more valuable if the "rank" column was the actual rank of that keyword in Google.
I'm seeing a disparity in the ranking reported and Google SERPs too, I think because the Keyword rankings are only updated weekly and fluctuations could have happened between the last moz ranking report and now?
Wonderful post, thank you for sharing.
I just noticed this feature this morning. I am still working with my free month of protools and getting up to speed. They definatly make it easier to monitor kw data and do research.
I monitor keywords that bring people to my websites pretty closely, and based on what I have seen, and what this new tool showed me this morning, I will develop the keyword to see if I can get some new leads.
Thx Karen!
Viva SEOmoz!!!
Indeed a great move!... Thank you SEOmoz for such an awsomeness and care they you have for your customers...
Thanks for the new tool SEOmoz! I have been working on our keyword targeting and am excited to try this out!