A spreadsheet and term frequency analysis can yield surprising insights into what Google might see when it looks at your content
In this post, Simon details a new content process designed to take advantage of the trend toward long-tail keywords by tying your content to more specific search opportunities.
Size up your competition and gain the upper hand with this second installment of the Next Level video series. We'll take you on a SERP-fari where you can try out three ways to use the Moz tools to conquer your competitors.
We've all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds, like: How much traffic would I actually get if I rank on the first page? This post offers a new study of click-through rates of various positions on SERPs in an attempt to answer those questions.
Somewhat inspired by a Pete Wailes YouMoz post from many years ago, I set out last week to explore Google Maps with a fresh set of eyes and an open mind to see what I could discover about how it renders local business results. Read on, for what I think I found.
An integral part of keyword research is an in-depth look at your competition. This post offers a concise flowchart to visualize and guide you through that process.
BuiltWith has cataloged over 5,000 different website technologies on over 190 million sites. Like BuiltWith, Moz also has a lot of data. Every two years, we run a Search Engine Ranking Factors study where we examine over 180,000 websites in order to better understand how they rank in Google's search results. We thought, "Wouldn't it be fun to combine the two data sets?" We wanted to find out what technologies websites were using, and also see if those technologies correlated with Google rankings.
One day I decided to scrape all the publicly available profile data from SEOmoz's active user base and provide a little bit of ultra transparency. Check out what I found!
You can do your own Watergate-style investigation, learning the secrets of your competitors' marketing strategies by scrutinizing their backlinks. Pivot tables in Excel can help you make sense of all that data, and this post will show you how.
Without a doubt, one of the main steps in creating an SEO strategy is the competitive analysis. Competitor backlinks can offer information on their link building strategies, as well as giving you opportunities to strengthen your own link profile. Read on to learn how you can build your own competitive link analysis in Excel, including a template to help you start right away.
At this year's MozCon, I explained that with the help of a few tools, you can leverage Twitter and Excel to give you a detailed breakdown of the content your target audience is sharing. Here's how.
As more marketers are shifting from strict SEO to inbound marketing, competitor analysis is changing. In today's post, John Doherty touches on a few key areas of inbound marketing where you should revisit your competitor analysis to yield larger returns.
Today I want to share with you some interesting details about research that I've done recently and which I have also presented at SMX Advanced Seattle.
Do more tweets of a URL lead to higher search rankings on Google? Do longer articles get more shares on Facebook? Do emails that contain images have lower open rates? These, and hundreds of other questions marketers are constantly asking, can be answered mathematically through correlation data. Yet, it seems there's an unfortunate bias against correlations, specifically...