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Avinash Kaushik Quotes that Belong on Hallmark Cards:
7. Not segmenting data is a crime against humanity.
6. Never let your campaigns write checks that your website can’t cash.
5. I believe God created the internet so we could fail faster.
4. Magazine advertisements are faith based initiatives.
3. All data needs context, even server errors go up and to the right over time.
2. Bounce rate is brilliantly dumb. It shows that your customers came, they puked, they left.
1. Social media is like teen sex, everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better.
- Tips for eCommerce websites: From site architecture to product interlinking, Everett Sizemore's post is a shopping cart of tips and tricks that eCommerce marketers shouldn't abandon.
- How search engines might look at link structure: Building off Microsoft research Bill Slawski articulates his hypothesis on how he thinks the engines use link block analysis.
- Bryan Eisenberg: social media is not a message: Marketers may be focusing on social media, but tweets and status updates are not substitutes for conversion funnels and clear calls to action.
- Seth Godin: comparing your business to the status quo: The best airport restaurants are those that compare themselves to other restaurants, not other airports. The lesson here is simple yet poignant: if your customers crave better food, don't be afraid to go gourmet, even if your competition is happy serving McLeftovers.
- Robots exclusion protocol tutorial: For those looking to learn more about robots files, Bing's post on robots exclusion protocols is informative, as well as digestible for non-technical folks.
- Rand talks about the history & future of SEOmoz: In a 30 minute video interview with Gabriel Weinberg, Rand shares a personal and introspective look at both the history of SEOmoz, as well as next steps for the company.
- Good sales people have expensive hobbies: According to Quota Crush you can also find out how good a salesperson is by looking at how expensive their hobbies are.
- Microsoft hired gun takes on Google: Qi Lu never played for the Washington Generals, but he knows about being runner up. For over a decade Lu has tried to beat Google, a mission the former Head of Yahoo Search now continues at Microsoft.
- Submitting a Sitemap on Bing: In June Bing rolled out Sitemap.xml support, but if you're looking to create, submit, or validate a Sitemap with Bing, the post on their webmaster blog is a great tutorial.
- Buy happiness through memories, not objects: Why do expensive things not make people happy? Hint: it's the same reason you can't feel your underwear.
- Does Google know you own your website?: Michael Gray's take is that both the social graph and XFN links are likely each ways that Google is making ownership associations across domains.
- Google gear (and not the browser extension): Who knew how big the Google store was? From t-shirts and hats to lava lamps and yoga balls there are many ways for you (and your toddler) to get Googley.
From actionable seminar re-caps to ethical SEO debates, there were many fantastic YOUmoz posts this week. Apparently dummerboy9000 was not the only mozzer who read Jen's post about creating great UGC blog posts and noticed that YOUmoz links are followed.
- SEOmoz Training Seminar Takeaways by Whitespark
- How I got 200 Backlinks for Free by Trafikant
- Extreme Local Optimization Put to the Test by Rstellers
- Standing Out in the Crowd by Sly-grr
- The Ethics of Search Engine Marketing by Thomas M. Schmitz
- My Twitter Experiment at SEOmoz Training by KitsapKing
- Immersion at the SEOmoz Day Spa by erikellsworth
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I've read "tips for eCommerce websites" yesterday, such a great article, thanks god I didn't miss it.
Thanks for the post, Sam. Keep it up.
Thank you for reading it Rui. I will be expanding on each topic in its own blog post going forward. It was so much to cover in one post I didn't feel I was able to get as in-depth as each topic deserved.
Also look for a special post on Link Building for eCommerce Websites coming soon.
I am really looking forward for more tips for SEO on eCommerce site.
It's so exciting to hear that you gonna even expand that article, wow, really appreciated.
Not segmenting data is a crime against humanity :-)
Another excellent article from Bill Slawski in the list, his article on page segmentation are always an interesting read.
Avinash is the man. I can't wait to hear him speak again. I knew he'd be smart and provide valuable info, but I had no idea he was going to be that funny.
Tips for eCommerce sites is a particular good post. Really hits a vibe with me having done this for 3 years now. Many of the frustrations talked about are exactly those that I still have now!
You can recommend things all day long, but internal politics always rules.
Bloody fantastic ! Made all my team laugh ! Love the quotes
Just a quick heads up, the 'google gear' link isn't going to where it should be. I'm getting directed to a '14 reasons why enterprise projects fail' page.
Thanks, Root7, just added the correct link, which should have been to this TechCrunch article:
https://www.techcrunch.com/2009/09/02/wtf-google-sells-company-merchandise-online/
Thanks! Top article by the way, I always make sure I havea read through these each week.
I have had the pleasure of listening to Avinash Kaushik speak on PPC and analytics a few times now and even when talking about segmenting data he not only makes you laugh but really drives home the point about how important data analysis is to sucessful SEM. If you haven't heard or seen him speak I highly recommend it.
Great Wrap Up.
Sam I'm lovin these weekly posts!
Our YOUmoz entries have really been rockin it lately! Hopefully people will keep keep up the great posts. :)
Also I love seeing Avinash (I say that like I know him) speak, at SES he had some of the best quotes/one liners of the whole event. :)
Yer I moaned about the delays between Youmoz posts, now I can't keep up!
Hi,Sam
This is the first time that I read your post.And I like it very much.Keep it up.I will be a frequent visitor
Qi Lu is really impressive to me. I've got my fingers crossed he and the Bing team can make great things happen. I don't think a one engine world is good for anyone - marketers, customers, users or innovators.
Rand
I thought I read somewhere maybe Twitter that you had a meeting with the Bing Team and that you were going to write a blog post about your visit. Did I miss the post or is that not going to happen.
Thank you.
We are still planning to do a Whiteboard Friday with some folks from Bing, hopefully in the next month or two. It's not scheduled yet, though, and these things can take time with big orgs like Microsoft, but definitely something to look for in the future.