Our latest tool analyzes the content of a given page and extracts the terms and phrases that appear to be targeted at search engines. It applies certain weights to HTML elements and other on-page factors to determine what it thinks is a targeted term. This tool is currently only available to Premium Members.
The keywords and phrases listed provide insight about what words the search engines may find particularly relevant on your webpage. They provide not only targeting information for searches, but theme data as well. You want these terms to be accurate reflections of your page's topic and you certainly want to be sure that any search terms/phrases you're attempting to rank for appear in the top 5.
The tool breaks down the extracted phrases according to the number of words found in the phrase. This enables you to isolate what 1, 2, 3, etc word phrases you appear to be targeting. Check out the screenshots below:
The section above shows terms found of each length that appear to be most "important" or "targeted" on the page.
This second screenshot displays details of where the keywords were found (tags, HTML attributes, etc.) and their relative importance in comparison to the most concentrated term.
You can view a sample report of terms extracted from www.seomoz.org.
This tool is going to require quite a bit of tweaking, so if you have any suggestions or feedback please leave them in a comment here. I'd also like to add that this tool relies heavily on the proper use of HTML tags. If your markup is poor, the terms it returns will be poor as well. So if your HTML is a cluster-funk of <font> tags, don't be surprised if terms it returns are bad.
Awsome tool!!, i allready had a few tools like this, for instance the seoquake plugin for firefox, but this one got a way better overview so many thanks for this!!
This tool is very useful !
However, I am using it on site written in French. On french site the tool take in consideration all the words like "le, la, les" whitch correspond to "the, this, it..." in english.
Have you planned to change the tool in order to make it compliant with other language ?
I love this tool!! Now if I could only submit several hundred URLs :) or even have it crawl a whole site and abide by the SE exclusions that worked be the ultimate!
This is one of the best SEO tools available. I use it on a day-to-day basis.
Thanks SEOmoz!
Useful tool. But it'll be better (on Usability) with linkable groups of "1/2/3/4 words" leading users to approriate groups below (just like SEOquakez analyzing keyword density!)
Thanks for your hard working!
Have to agree with above posted. An export as CSV would be highly useful! Even if it's the term and percentage, I'd be fine with that
Please please please please please :)
Any chance in the future that we could get a export to csv option? A lot of competing seo services are doing this for their term scraper services. :-)
Is this tool broken or am I doing something wrong? I'm using Firefox 3 if that's relevant.
Cheers
Matt
Need to be a pro member. That's the only issue. :)
I just joined pro & it's not working for me either, currently logged in. Running ff2.
Nyep. Logged out, logged back in in IE, still nothing. Emailing support... dunno what I'm missing.
Good luck with the support. They are helpful. It's a great tool and hopefully you'll be able to use it soon.
It's not working. Can't fetch page. Tried on other sites -- same problem. Love your toolset, but I depend on it to work!
This is a really GREAT tool you're offering. As a "newbie", I find it to be tremendous help in getting me off of my feet with this very complex art of SEO. Keep up the great work!
Justin
not working for me either =\
Or for me. In fact most of the tools on the site don't seem to be working. Is there something wrong guys?
Try: www.lastminutelondon.co.uk. It does return anything at all.
Cheers
Pete
Hi guys: I mainly work on sites that are written in french. It seems that the Term Extractor of SEOMOZ is not able to recognize french accents. Do you guys plan to enhance the tool in the near future? That would be great.
Hello, great to read all the comments about this tool. I'm interested to know why a term that appears once in a form is weighted above a term that appears in the url, title tag, h1 and h2 tags and various other places on a page?
Thanks and keep up the great work.
Wish I could export data to an excel doc
I was just testing out the Term Targeting tool and am quite impressed. However, it extracted quite many of the JQuery variable and function names as keywords for some reason.
The web contains some bits of JQuery within SCRIPT tags. Is the tool analyzing scripts as a part of the website content?
Try out: www.icelandair.is
Best regards.
Kjartan S.
I like how some of the advanced tools have 'my reports'. I think it would be cool to see 'my reports' for this tool as well.
your to site users.. my site seo how wonder.. to comment on
thankss yours
site
Tool appears to not be working. :-(
this is one tool i immediately liked . whatever status it is in - newly released or under development ... still it gives a nice start for checking . i like it
Pretty cool. I'll need to play with it some more, but looks pretty nice so far to get a quick gut-check measurement.
I especially like the rather "clean and simple" report.
The one thing I'm not sure about is that it seems to give a little more weight to anchor text on external links, which I don't know that I would relate to being SE targeted.... but this is only based on a couple reports so it would be interesting to see what others have to say.... and obviously this may be one of those tweaking items.
Thanks for another great tool!
Yes, internal links are given less weight than external links. The idea is that anchor text on an internal link denotes that it is an important term elsewhere, not on the page you are targeting. I think this is debatable but it's the way we decided to weight that particular element.
Matt, actually I hadn't noticed the internal vs. external, but would agree with the logic you detailed. It just seemed to give more weight to external anchor text than I would have expected compared to other on page text... but again, no extensive tests yet.
Just to clarify is the idea of the anchor text indicating another pages is more important only for internal links or does this carry over to external links as well.
If I were to link to SEOmoz with the anchor text 'search engine optimization' on a page where I'm targetting that phrase am I telling a search engine I think this site is more important? Or is the issue more if I used that anchor text to link to another page on my site? A little of both?
Is this true only for your crawl of the site, or might this be an indication that search engine spiders will also have a problem with it?
Awesome tool. Haven't used it extensively yet, but I'm sure it will come in handy. Thanks!
This is an indication that search engines might be having issues determing what keywords are important, it's not just our tool having problems.
Again, very well done. I think you're about to get another Premium Member soon!
Perhaps I wasn't entirely clear: this tool is premium members only.
wow... very nice tool. will have another play tomorrow - thanks for letting us try it out - even us non-premium member plebs:-)
Your sample report link doesn't link to your sample report. Might want to fix that :.)
Looks fine to me, you sure about that?
FYI: You have to be logged in to view the sample report.
i can't use it yet :(
Great work Matt. Good to see you've been working while so many have been playing in NYC (and we're stuck indoors on the computer while the sun shines in London!).
I'll have a bit of a play - I find this kind of stuff very interesting - we're trying to get a similar-ish bit of functionality to work to integrate with our reputation monitoring tool - we want to be able to determine whether a story is positive or negative which is an interesting semantic challenge.
The more time i spend in seomoz the more i learn... keep up the great work and advice
This tool would be even better if I could export the report. Currently my only options are to print the report or save as HTML. An export to MS Office format file(s) .DOC or .XLS would be a wonderful addition to a great tool.
wrong thread
I highly doubt work will plump for an account so I'm tool-less
(less traumatic as I am female ;-) *giggles*)
Nice job Matt. I'm impressed with how fast it runs. One formatting improvement might be to list the Found in (HTML Elements) one below each other instead of some being next to each other. I think it might be easier to read that way. It's not hard though, as it is.
I haven't done any exhaustive testing, but I like the information. I think it will help a lot to target phrases on a site and can even be put to use for some competitive analysis.
I just ran it over my entry in Rand / Rebecca's greatest living American competition and it did good - nice work: sentiment analysis and the greatest living American. Nice work Matt.
PS - I know you use PHP a lot - do you use perl for some bits of this? I'm not a perl expert, but we have found the tools in perl for breaking down html are a bit too powerful to pass up.
Yep, all the SEOmoz tools are written in perl and they interface with PHP on the front-end.
Cool. Not dissimilar to our architecture. Now I just have to work out how to write maintainable perl ;)
Sweet addition to the tools page. Can't wait to see what it can tell me.