Be more creative, is a phrase often used within business and marketing with little consideration given to its meaning. But, what does it mean to be creative?
Nathalie Nahai, the web psychologist, talks about her love of web optimization, favorite social media tools, and the new Star Trek movie.
For those of you who have been doing SEO for awhile now, think back to when you first started pitching ideas to bosses, client lists, or other members of your marketing team. If you remember a few blank stares and responses like, "Don't most people just search for our brand name if they want to shop on our site?" you're not alone. In today's post, Rob Toledo explains why it's important to remove yourself from the technical powers of SEO and have an occasional conversation with someone from the 99% of search engine users who have minimal understanding of “under the hood” mechanics on results pages.
Howdy Mozzers! You may remember us from our last study, Mission ImposSERPble (we know, that title was way better), but we're not done yet. After we finished with Google, we started in on Bing.
On Tuesday I made my speaking debut at SMX East 2011 on a panel with Lena Flanigan and Vanessa Fox. I unveiled a methodology that I think is potentially game changing. Now I want to share this breakthrough with the community that has helped me build a name for myself. Without further adieu ladies and gentlemen of the SEOmoz community I present to you Keyword Level Demographics.
Google and its user experience is ever changing. For a company that has more than 60% of the search market, it's common to hear the question, "How many visitors can we expect, if we rank [x]"; It's a fair question. It's just impossible to predict; which is a fair answer. But, as my father says, "If you want Fair, go to the ...
With the launch of Google+, the social sharing landscape has changed. How will the launch of Plus affect where people share information and how? We pulled the adoption rates and numbers of the +1 button, as well as the Twitter and Facebook sharing statistics, for the Technorati Top 100 websites before and after the launch of Google+. We also gathered the same statistics for some of the most visible SEO websites. I invite you to draw your own conclusions from the data and take part in the discussion by leaving a comment!
It feels kind of negative to start a post with a warning, but you’re all busy people and I’d hate for you to waste your time – so here goes: Today I’ll be talking about the ethics of personalisation online, and the potential issues which might arise as a result. As such I won’t be offended if you decide this isn’t quite your cup of tea and decide not t...
SEOs have faced a dilemma in the past: AJAX is great for users, but not so good for search engine spiders. In this post, I'll show how you can use Google's 'Crawlable Ajax' proposal to allow Google to properly crawl your AJAX-enhanced website - and show examples of sites that are already using this.
The past few years have seen an explosion of usability and Conversion Rate Optimization (CRO) tools hit the market. Here's how to put 3 of them to work.
So here is the deal: Traditional websites frequently rank in mobile search results – especially if you are searching from a SmartPhone. What you may not realize is that the converse is also true – mobile pages can rank well in traditional search. This is quite an interesting phenomenon, and something that we need to address strategically. ...
Personally I hate SPAM with a passion and I’m sure many of you will agree that you hate it also. Some time ago, I had a client ask me if there was a way for us to eliminate the SPAM that was generated from his web form. I went to the usual places to see if I could find the answer and was a little let down with the solution, that was presented, CAPTCHA. I’m ...
The inspiration for this blog post came to me when I was lying on my sofa reading the Guardian newspaper over the weekend. I was at home and so didn't have any of the following to hand: * iphone * pen * regular phone * internet
Unnecessary clicks really put the "super" in "superfluous," yet we run into them all the time. Whether they're the fancy yet impractical creation by a site designer, a lazy workaround courtesy of an apathetic developer, or a misguided "I've been trying to architect this site for two months now and I can no longer see straight" decision by an SEO, these seemingly innocent clicks can have a negative impact on conversion rates or, simply put, they can irritate users. Below are a few examples of some clicks that cause me to grit my teeth and shake my fist.
