From Google providing intimate details about businesses to Amazon expanding even further into the local scene, local SEO stands to see a lot of change this year. Check out what the SEOs at Moz have to say about what to prepare for in 2017.
Local SEO lingo might sound like gibberish to the non-technical stakeholders in your work, but 3 words are universal to management everywhere: reputation, rankings, and revenue.
With Moz Local's new GMB insights support, you can learn how customers search for your business on Google and the actions they take once they find it; easily visualize and filter results by region, a specific client, or a specific campaign; and measure conversion rates for your local marketing campaigns.
Creating local content is hard enough, but when you're a nationally based business, it seems impossible. The key? Discovering and utilizing local content creators.
The shutdown of Google MapMaker allows for small businesses to be hit with negative SEO and never know. Miriam Ellis describes the danger and how you can safeguard your local SEO efforts.
Brand with a ton of locations? Marketer with a ton of local clients? MozCon Local is where you need to be. Buy your ticket today.
In this post, Miriam demonstrates how your local business can claim all four of Google's micro-moments ("I want to know/go/buy/do") as your own.
Attribution, reviews, and location data management: 3 hugely important things when attracting non-local visitors to your business. Learn how and why your local SEO strategy must welcome newcomers as well as established residents.
We're excited to announce a first-of-its-kind partnership with Yelp, allowing our customers to claim and manage data for their Yelp listings right in Moz Local.
You don't have to feel intimidated by reviews—owner responses are actually great for your local business. Miriam Ellis describes the 5 types of Google reviews and how to best respond.
Have you fallen for any of these myths in citation building? Google My Business Top Contributor Joy Hawkins lists the most common misconceptions she runs into with local citations.
Get a sneak peek at the speakers (and get your early-bird tickets) for February 2017's #1 local marketing conference, MozCon Local!
If you don't have a physical presence, there are some situations where you can still rank for local queries. Learn whether you should, how to identify queries to compete for, and recommendations on how to optimize for them.
Today we’re excited to share our latest updates to Moz Local. This release has something useful for everyone in local SEO — read on to see what's new!
